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Code of Federal Regulations (Last Updated: May 6, 2024) |
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Title 16 - Commercial Practices |
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Chapter I - Federal Trade Commission |
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SubChapter D - Trade Regulation Rules |
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Part 424 - Retail Food Store Advertising and Marketing Practices |
§ 424.2 - Defenses.
Latest version.
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§ 424.2 Defenses.
No violation of § 424.1 shall be found if:
(a) The advertised products were ordered in adequate time for delivery in quantities sufficient to meet reasonably anticipated demand;
(b) The food retailer offers a “raincheck” for the advertised products;
(c) The food retailer offers at the advertised price or at a comparable price reduction a similar product that is at least comparable in value to the advertised product; or
(d) The food retailer offers other compensation at least equal to the advertised value.
[54 FR 35467, Aug. 28, 1989, as amended at 79 FR 70056, Nov. 25, 2014]