§ 156.225 - Marketing and Benefit Design of QHPs.  


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  • § 156.225 Marketing and Benefit Design benefit design of QHPs.

    A QHP issuer and its officials, employees, agents and representatives must—

    (a) State law applies. Comply with any applicable State laws and regulations regarding marketing by health insurance issuers; and

    (b) Non-discrimination. Not employ marketing practices or benefit designs that will have the effect of discouraging the enrollment of individuals with significant health needs in QHPs; and

    (c) Plan marketing names. Offer plans and plan variations with marketing names that include correct information, without omission of material fact, and do not include content that is misleading.

    [77 FR 18469, Mar. 27, 2012, as amended at 88 FR 25922, Apr. 27, 2023]