§ 32.6613 - Product advertising.

Latest version.

§ 32.6613 Product advertising.

This account shall include costs incurred in developing and implementing promotional strategies to stimulate the purchase of products and services. This excludes nonproduct-related advertising, such as corporate image, stock and bond issue and employment advertisements, which shall be included in the appropriate functional accounts.

                    
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§ 32.6613 - Product advertising.

§ 32.6613 Product advertising.