[Federal Register Volume 63, Number 13 (Wednesday, January 21, 1998)]
[Notices]
[Page 3131]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 98-1364]
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FEDERAL TRADE COMMISSION
[File No. 942-3278]
Tru-Vantage International, L.L.C.; Analysis to Aid Public Comment
AGENCY: Federal Trade Commission.
ACTION: Proposed Consent Agreement.
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SUMMARY: The consent agreement in this matter settles alleged
violations of federal law prohibiting unfair or deceptive acts or
practices or unfair methods of competition. The attached Analysis to
Aid Public Comment describes both the allegations in the draft
complaint that accompanies the consent agreement and the terms of the
consent order--embodied in the consent agreement--that would settle
these allegations.
DATES: Comments must be received on or before March 23, 1998.
ADDRESSES: Comments should be directed to: FTC/Office of the Secretary,
Room 159, 6th St. and Pa. Ave., NW., Washington, DC 20580.
FOR FURTHER INFORMATION CONTACT:
C. Steven Baker or Russell W. Damtoft, Federal Trade Commission,
Chicago Regional Office, 55 East Monroe St., Suite 1860, Chicago, IL
60603. (312) 353-8156.
SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal
Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46 and Section 2.34 of
the Commission's Rules of Practice (16 CFR 2.34), notice is hereby
given that the above-captioned consent agreement containing a consent
order to cease and desist, having been filed with and accepted, subject
to final approval, by the Commission, has been placed on the public
record for a period of sixty (60) days. The following Analysis to Aid
Public Comment describes the terms of the consent agreement, and the
allegations in the complaint. An electronic copy of the full text of
the consent agreement package can be obtained from the FTC Home Page
(for January 13, 1998), on the World Wide Web, at ``http://www.ftc.gov/
os/actions/htm.'' A paper copy can be obtained from the FTC Public
Reference Room, Room H-130, Sixth Street and Pennsylvania Avenue, NW.,
Washington, DC 20580, either in person or by calling (202) 326-3627.
Public comment is invited. Such comments or views will be considered by
the Commission and will be available for inspection and copying at its
principal office in accordance with Section 4.9(b)(6)(ii) of the
Commission's Rules of Practice (16 CFR 4.9(b)(6)(ii)).
Analysis of Proposed Consent Order to Aid Public Comment
The Federal Trade Commission has accepted an agreement, subject to
final approval, to a proposed consent order from respondent Tru-Vantage
International, L.L.C.
The proposed consent order has been placed on the public record for
sixty (60) days for reception of comments by interested persons.
Comments received during this period will become part of the public
record. After sixty (60) days, the Commission will again review the
agreement and the comments received and will decide whether it should
withdraw from the agreement and take other appropriate action or make
final the agreement's proposed order.
This matter concerns an efficacy claim made regarding Howard Berg's
Mega Reading promoted by respondent. The Commission's complaint charges
that respondent, in concert with Howard S. Berg and Kevin Trudeau, made
a false and unsubstantiated claim that Howard Berg's Mega Reading is
successful in teaching anyone, including adults, children and disabled
individuals, to significantly increase their reading speed while
substantially comprehending and retaining the material.
The proposed consent order contains provisions designed to remedy
the violations charged and to prevent the respondent from engaging in
similar acts and practices in the future. The proposed order extends to
any product or program purported to significantly increase one's
reading speed.
Part I of the proposed consent order prohibits the respondent from
representing that Howard Berg's Mega Reading, or any substantially
similar product, is successful in teaching anyone, including adults,
children and disabled individuals, to increase their reading speed
above 800 words per minute while substantially comprehending and
retaining the material. Part II of the proposed order prohibits the
respondent from representing the performance, benefits, or efficacy of
any product or program purported to significantly increase one's
reading speed, unless the representation is substantiated.
The remaining parts of the proposed consent order require the
respondent to maintain promotional and substantiation materials related
to the claims covered by the order, to provide a copy of the order to
designated parties having responsibilities with respect to the subject
matter of this order, to notify the Commission of any changes in the
company structure, and to file one or more compliance reports.
The purpose of this analysis is to facilitate public comment on the
proposed consent order. It is not intended to constitute an official
interpretation of the agreement and proposed order or to modify in any
way their terms.
Donald S. Clark,
Secretary.
[FR Doc. 98-1364 Filed 1-20-98; 8:45 am]
BILLING CODE 6750-01-M
