[Federal Register Volume 62, Number 21 (Friday, January 31, 1997)]
[Notices]
[Page 4769]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-2443]
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FEDERAL TRADE COMMISSION
[Dkt. C-3660]
NW Ayer, Inc.; Prohibited Trade Practices, and Affirmative
Corrective Actions
AGENCY: Federal Trade Commission.
ACTION: Consent order.
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SUMMARY: In settlement of alleged violations of federal law prohibiting
unfair or deceptive acts or practices and unfair methods of
competition., this consent prohibits, among other things, the New York-
based advertising agency from misrepresenting the absolute or
comparative amount of cholesterol, total fat, saturated fat, or any
other fatty acid in eggs or in any meat, dairy, or poultry product, and
from misrepresenting the existence or results of any test or study.
DATES: Complaint and Order issued May 31, 1996.\1\
\1\ Copies of the Complaint and the Decision and Order are
available from the Commission's Public Reference Branch, H-130, 6th
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT: Theodore Hoppock, FTC/S-4002,
Washington, D.C. 20580. (202) 326-3087.
SUPPLEMENTARY INFORMATION: On Tuesday, March 26, 1996, there was
published in the Federal Register, 61 FR 13202, a proposed consent
agreement with analysis In the Matter of NW Ayer, Inc., for the purpose
of soliciting public comment. Interested parties were given sixty (60)
days in which to submit comments, suggestions or objections regarding
the proposed form of the order.
No comments having been received, the Commission has ordered the
issuance of the complaint in the form contemplated by the agreement,
made its jurisdictional findings and entered an order to cease and
desist, as set forth in the proposed consent agreement, in disposition
of this proceeding.
(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5,
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 97-2443 Filed 1-30-97; 8:45 am]
BILLING CODE 6750-01-M
