98-418. Self-Regulatory Organizations; Order Approving Proposed Rule Change and Notice of Filing and Order Granting Accelerated Approval to Amendment No. 1 to the Proposed Rule Change by the National Association of Securities Dealers, Inc. Relating ...  

  • [Federal Register Volume 63, Number 5 (Thursday, January 8, 1998)]
    [Notices]
    [Pages 1131-1134]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 98-418]
    
    
    -----------------------------------------------------------------------
    
    SECURITIES AND EXCHANGE COMMISSION
    
    [Release No. 34-39510; File No. SR-NASD-97-24]
    
    
    Self-Regulatory Organizations; Order Approving Proposed Rule 
    Change and Notice of Filing and Order Granting Accelerated Approval to 
    Amendment No. 1 to the Proposed Rule Change by the National Association 
    of Securities Dealers, Inc. Relating to Supervision and Record 
    Retention Rules
    
    December 31, 1997.
    
    I. Introduction
    
        On April 11, 1997, the NASD Regulation, Inc. (``NASDR'') submitted 
    to the Securities and Exchange Commission (``SEC'' or ``Commission''), 
    pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
    (``Act''),\1\ and Rule 19b-4 thereunder,\2\ a proposed rule change to 
    amend the supervision and record retention rules of the National 
    Association of Securities Dealers, Inc.'s (``NASD'' or ``Association'') 
    to provide firms with flexibility in developing reasonable procedures 
    for the review of correspondence with the public. The proposed rule 
    change was published for comment in the Federal Register on May 2, 
    1997.\3\ One comment was received on the proposal.\4\
    ---------------------------------------------------------------------------
    
        \1\ 15 U.S.C. 78s(b)(1).
        \2\ 17 CFR 240.19b-4.
        \3\ See Securities Exchange Act Release No. 38548 (April 25, 
    1997), 62 FR 24147.
        \4\ See Letter from William P. Hayes, Chairman, PSA The Bond 
    Market Trade Association (``PSA'') Fixed Income Practices and 
    Procedures Working Group, to Jonathan G. Katz, Secretary, 
    Commission, dated June 3, 1997 (``PSA Letter'').
    ---------------------------------------------------------------------------
    
        On December 4, 1997, NASDR submitted Amendment No. 1 to the 
    proposed rule change.\5\ This order approves the proposal, and approves 
    Amendment No. 1 to the proposed rule change on an accelerated basis. 
    The Commission also is approving a substantially identical proposal by 
    the New York Stock Exchange, Inc. (``NYSE'').\6\
    ---------------------------------------------------------------------------
    
        \5\ See Letter from Mary N. Revell, Associate General Counsel, 
    NASDR, to Katherine A. England, Assistant Director, Division of 
    Market Regulation, Commission, dated December 1, 1997 (``Amendment 
    No. 1''). Amendment No. 1 contains a Notice to Members (``Notice to 
    Members''), to be issued following Commission approval of the 
    proposed rule change, which describes the new rules for supervision 
    of public correspondence and provides guidance to NASD members on 
    the implementation of the new rules.
        \6\ See Securities Exchange Act Release No. 39511 (December 31, 
    1997) (order approving File No. SR-NYSE-96-26).
    ---------------------------------------------------------------------------
    
    II. Background and Description of the Proposal
    
        In May 1996, the Commission issued an Interpretive Release on the 
    Use of Electronic Media by Broker-Dealers, Transfer Agents, and 
    Investment Advisers for Delivery of Information.\7\ The release 
    expressed the views of the Commission with respect to the delivery of 
    information through electronic media pursuant to the federal securities 
    laws, but did not address the applicability of any self-regulatory 
    organization (``SRO'') rules. In the release the Commission did, 
    however, strongly encourage the SROs to work with broker-dealer firms 
    to adapt SRO supervisory review requirements governing communications 
    with customers to accommodate the use of electronic communications.\8\
    ---------------------------------------------------------------------------
    
        \7\ See Release Nos. 33-7288, 34-37182, IC-21945, IA-1562 (May 
    9, 1996) 61 FR 24644 (May 15, 1996) (File No. S7-13-96).
        \8\ Id.
    ---------------------------------------------------------------------------
    
        On September 12, 1996, the NYSE filed with the Commission a 
    proposal to update its rules governing supervision of its member firms' 
    communications
    
    [[Page 1132]]
    
    with the public.\9\ Similarly, NASDR proposes to amend NASD Rules 3010, 
    ``Supervision,'' and 3110, ``Books and Records,'' to provide firms with 
    flexibility in developing reasonable procedures for the review of 
    correspondence with the public. The NASDR's proposal, like the NYSE's 
    proposal, reflects the growing use of new technology and means of 
    cummunicaiton (e.g., ``e-mail'' and the Internet) which have affected 
    the way broker-dealers and their associated persons conduct business 
    and communicate with customers and other members of the public. 
    According to NASDR, to ensure a coordinated regulatory framework for 
    the supervision of written and electronic correspondence, its proposal 
    is designed to be consistent with the NYSE's proposal.
    ---------------------------------------------------------------------------
    
        \9\ See Securities Exchange Act Release No. 37941 (November 13, 
    1996) 61 FR 58919 (November 19, 1996) (File No. SR-NYSE-96-26) 
    (soliciting comment on the NYSE's proposed rule change).
    ---------------------------------------------------------------------------
    
        Currently, NASD Rule 3010(d) requires each member firm to establish 
    procedures for the review and endorsement by a registered principal of 
    all transactions and all correspondence of its registered 
    representatives pertaining to the solicitation or execution of any 
    securities transactions. Under the proposal, a review of each item of 
    correspondence no longer will be required. Instead, proposed NASD Rule 
    3010(d)(1) provides that a firm must establish procedures for the 
    review by a registered principal of each registered representative's 
    outgoing and incoming written and electronic correspondence with the 
    public relating to the member's investment banking or securities 
    business. Under the proposal, member firms must: (1) Develop written 
    supervisory policies and procedures; (2) design policies and procedures 
    to provide reasonable supervision of each registered representative; 
    and (3) maintain evidence that supervisory policies and procedures have 
    been implemented and executed and make that evidence available to the 
    Association upon request.
        A broker-dealer's policies and procedures for reviewing the public 
    correspondence of registered representatives also must satisfy the 
    requirements of new NASD Rule 3010(d)(2). As proposed, NASD Rule 
    3010(d)(2) requires each member to develop written procedures for 
    review of incoming and outgoing written and electronic correspondence 
    that are appropriate to the broker-dealer's business, size, structure 
    and customers. Pursuant to the proposal, a broker-dealer that does not 
    require pre-use review of all correspondence must: (1) Educate and 
    train associated persons as to the firm's procedures governing 
    correspondence; (2) document such education and training; and (3) 
    monitor and test to ensure implementation of and compliance with the 
    firm's policies and procedures.
        The NASD has developed a Notice to Members that provides additional 
    guidance and requirements for supervisory procedures adopted pursuant 
    to NASD Rule 3010. In developing written supervisory procedures, 
    members should, among other thing,: (1) Specify the firm's policies and 
    procedures for reviewing different types of communications; (2) 
    identify how supervisory reviews will be conducted and documented; (3) 
    identify what types of communications will be pre-reviewed or post-
    reviewed; (4) identify the organizational positions responsible for 
    conducting reviews of the different types of communications; (5) 
    specify the minimum frequency of reviews for each type of 
    communication; (6) monitor the implementation of and compliance with 
    the firm's procedures for reviewing public correspondence; and (7) 
    periodically re-evaluate the effectiveness of the firm's procedures for 
    reviewing public communications and consider any necessary revisions.
        In addition, the Notice to Members requires broker-dealer to: (1) 
    Specify procedures for reviewing registered representatives' 
    recommendations to customers; (2) require supervisory review of some of 
    each registered representative's public communications, including his 
    or her recommendations to customers; and (3) consider the complaint and 
    overall disciplinary history, if any, of registered representatives and 
    other employees. The Notice to Members also states that a broker-
    dealer's supervisory policies and procedures must ensure that all 
    customer complaints, whether received via e-mail or in written form 
    from the customer, are reported to the NASD in compliance with NASD 
    Rule 3070(c)\10\ and that a broker-dealer must prohibit employees' use 
    of electronic correspondence to the public unless the communications 
    are subject to the supervisory and review procedures developed by the 
    firm.
    ---------------------------------------------------------------------------
    
        \10\ Among other things, NASD Rule 3070(c) requires members to 
    report to the NASD statistical information regarding customer 
    complaints relating to matters specified by the NASD.
    ---------------------------------------------------------------------------
    
        Moreover, under new NASD 3010(d)(3), each member must retain 
    correspondence in accordance with amended NASD Rule 3110. NASD Rule 
    3010(d) (3) further requires that the names of the persons who prepared 
    and reviewed outgoing correspondence must be ascertainable from the 
    retained records and the records must be made available to the NASD 
    upon request.
        Finally, the NASD proposes to amend NASD Rule 3110 to require that 
    records must be made and preserved as prescribed by all applicable 
    laws, rules, regulations, NASD rules and with Rule 17a-3 under the Act. 
    The record keeping format, medium, and retention period must comply 
    with Rule 17a-4 under the Act.
    
    III. Summary of Comments
    
        The Commission received one comment letter on the proposed rule 
    change.\11\ The commenter generally supported the proposal. 
    Specifically, the PSA believes the proposal will provide flexibility 
    for member firms to develop procedures for review of correspondence. 
    The PSA believes that procedures tailored by individual firms to meet 
    their needs are preferable to a uniform set of detailed requirements 
    that may be inappropriate for many firms or that may quickly become 
    obsolete. The PSA expressed its support for the Association's efforts 
    to ensure a coordinated regulatory framework for the supervision of 
    manual and electronic communications by harmonizing its new 
    requirements with those of the Commission and the NYSE.\12\
    ---------------------------------------------------------------------------
    
        \11\ See PSA Letter, supra note 4.
        \12\ Id.
    ---------------------------------------------------------------------------
    
    IV. Discussion
    
        After careful review, the Commission finds that the proposed rule 
    change is consistent with the requirements of the Act and the rules and 
    regulations thereunder applicable to a national securities 
    association.\13\ Specifically, the Commission believes the proposal is 
    consistent with the requirements of Section 15A(b)(6) of the Act\14\ in 
    that is designed to prevent fraudulent and manipulative acts and 
    practices and to protect investors and the public interest. As noted 
    above, NASD Rule 3010(d)(1), as amended, will allow broker-dealers to 
    establish reasonable procedures for review of registered 
    representatives' correspondence with the public relating to their 
    business. New NASD Rule 3010(d)(2) will require broker-dealers to 
    develop written policies and procedures for the review of all 
    associated persons'
    
    [[Page 1133]]
    
    public communications that are appropriate for the broker-dealer's 
    business, size, structure, and customers. The Commission believes that 
    the proposed rules will provide broker-dealers with some flexibility in 
    adopting and implementing supervisory procedures for reviewing 
    associated persons' public communications while establishing minimum 
    requirements, guidelines, and standards governing the supervisory 
    procedures a broker-dealer may adopt. The Commission believes that 
    these standards and guidelines will help to ensure that broker-dealers 
    continue to provide appropriate supervision of the public 
    communications of their associated persons.
    ---------------------------------------------------------------------------
    
        \13\ In approving this rule, the Commission notes that it has 
    considered the proposed rule's impact on efficiency, competition, 
    and capital formation. 15 U.S.C. 78c(f).
        \14\ 15 U.S.C. 78o-3(b)(6).
    ---------------------------------------------------------------------------
    
        The Commission believes that the proposal does not diminish the 
    general supervisory responsibilities of broker-dealers. In this regard, 
    the Commission emphasizes, as it has stated previously, that broker-
    dealers must monitor the trading and sales activities of their 
    associated persons and establish effective compliance and supervisory 
    procedures to prevent and detect possible violations of firm policies 
    and procedures, rules of the SROs, and federal and state securities 
    laws.\15\ The Commission believes that review of registered 
    representatives' and other associated persons' public correspondence is 
    an important component of a broker-dealer duty to supervise its 
    employees, and that broker-dealers have substantial supervisory 
    obligations arising from the public communications of their associated 
    persons.
    ---------------------------------------------------------------------------
    
        \15\ See NASD, NYSE, North American Securities Administrators 
    Association, Inc. and Office of Compliance, Inspections and 
    Examinations, Commission, Joint Regulatory Sales Practice Sweep 
    (1996) (``Joint Sweep Report'') at 1.
    ---------------------------------------------------------------------------
    
        The Commission believes that the minimum standards and requirements 
    specified in NASD Rule 3010 and in the Notice to Members will help to 
    ensure that broker-dealers continue to provide appropriate supervision 
    of the public communications of their registered representatives and 
    other associated persons. In this regard, the Commission notes that 
    NASD Rule 3010(d)(1) states that a broker-dealer's supervisory policies 
    and procedures must be designed to reasonably supervise each registered 
    representative. Under NASD Rule 3010(d)(2), a broker-dealer that 
    chooses not to require pre-use review of public communications must 
    educate employees about the firm's current communications policies and 
    procedures, document the employees' education and training, and ensure 
    that the firm's policies are implemented and adhered to.
        In addition, the Notice to Members require broker-dealers to: (1) 
    Specify, in writing, the firm's policies and procedures for reviewing 
    different types of communications; (2) identify how supervisory reviews 
    will be conducted and documented; (3) identify what types of 
    communications will be pre-reviewed or post-reviewed; (4) identify the 
    positions within the organization responsible for conducting reviews of 
    the different types of communications; (5) specify the minimum 
    frequency of reviews for different types of communications; (6) monitor 
    the implementation of and compliance with the firm's procedures for 
    reviewing public communications; and (7) periodically re-evaluate the 
    effectiveness of the firm's procedures for reviewing public 
    communications and consider any necessary revisions.
        The Commission believes that these requirements will provide 
    guidance to broker-dealers in developing policies for supervising 
    public communications and to associated persons in complying with the 
    firm's policies. The requirements should help to ensure that broker-
    dealers carefully consider the supervisory procedures appropriate for 
    different types of communications, closely monitor compliance with 
    their firm's policies, and periodically reevaluate their firm's 
    policies and procedures. The Commission expects broker-dealers to 
    monitor the effectiveness of their supervisory policies and procedures 
    and to promptly make any necessary revisions.
        The Notice to Members also requires broker-dealers to: (1) Specify 
    procedures for reviewing registered representatives' recommendations to 
    customers; (2) require supervisory review of some of each registered 
    representative's public communications, including his or her 
    recommendations to customers; (3) consider the complaint and overall 
    disciplinary history, if any of registered representatives and other 
    employees in developing procedures for supervising their communications 
    with the public; (4) provide that all customer complaints, whether 
    received via e-mail or in written form from the customer, are reported 
    to the NASD in compliance with NASD Rule 3070(c); and (5) prohibit 
    employees' use of electronic communications to the public unless the 
    communications are subject to supervisory and review procedures 
    developed by the firm.
        The Commission believes that these standards will help to ensure 
    that broker-dealers adopt effective and appropriate supervisory 
    procedures. For example, reviewing at least some of each registered 
    representative's recommendations \16\ and providing for the reporting 
    of customer complaints in compliance with NASD Rule 3070(c) may help 
    firms to identify potential sales practice problems. Similarly, 
    considering a registered representative's complaint and overall 
    disciplinary history will help to ensure that broker-dealers implement 
    supervisory procedures appropriate for each representative. In this 
    regard, the Commission would expect a broker-dealer to consider 
    providing heightened supervision for a registered representative with a 
    history or pattern of customer complaints, disciplinary actions or 
    arbitrations.\17\ Moreover, the Commission notes that the requirements 
    specified in NASD Rule 3010 and in the Notice to Members are minimum 
    requirements; the Commission expects each broker-dealer to implement 
    any additional procedures the broker-dealer believes are necessary to 
    provide appropriate supervision of all of its associated persons.
    ---------------------------------------------------------------------------
    
        \16\ With regard to recommendations, the Commission notes that 
    NASD Rule 2310 requires, among other things, that a recommendation 
    have a basis which can be substantiated as reasonable. Regardless of 
    the supervisory procedures a broker-dealer adopts, the broker-dealer 
    must continue to ensure compliance with NASD Rule 2310 and any other 
    relevant rule.
        \17\ Similarly, the Joint Sweep Report stated that ``[f]irms 
    that hire registered persons that have a history or pattern of 
    customer complaints, disciplinary actions, or arbitrations are 
    responsible for imposing close supervision over those persons. 
    `Normal' supervision is simply not enough; firms must craft special 
    supervisory procedures tailored to the individual representative.'' 
    See Joint Sweep Report, supra note 21, at vi. See also NASD Notice 
    to Members 97-19 (firm that hires a registered representative with a 
    recent history of customer complaints, final disciplinary actions 
    involving sales practice abuse or other customer harm, or adverse 
    arbitration decision should determine if it is necessary to develop 
    and implement special supervisory procedures tailored to the 
    individual registered representative).
    ---------------------------------------------------------------------------
    
        The Commission believes that several requirements specific to 
    electronic communications will further help to ensure that firms adopt 
    appropriate supervisory procedures. In this regard, the Commission 
    notes that the Notice to Members provides that a firm's policies and 
    procedures must prohibit registered representatives' and other 
    employees' use of electronic communications to the public unless those 
    communications are subject to supervisory and review procedures 
    developed by the firm. The NASD Notice to Members also states that the 
    Association expects members to prohibit communications with the public 
    from employees' home computers or through third party computer systems 
    unless the firm is
    
    [[Page 1134]]
    
    capable of monitoring the communications.
        The Commission believes that the provision for review of incoming 
    non-electronic correspondence also is designed to protect investors. 
    The Commission notes that the Notice to Members mandates that Rule 
    3010(d) will continue to require review of all incoming non-electronic 
    correspondence directed to registered representatives.\18\ The 
    Commission believes that this requirement may provide a broker-dealer 
    with early notice of sales practice problems and help to ensure proper 
    handling of customer funds. Incoming non-electronic correspondence 
    directed to associated persons other than registered representatives, 
    and all incoming communications in electronic format, will be subject 
    to the policies and procedures the firm establishes pursuant to NASD 
    Rule 3010(d).
    ---------------------------------------------------------------------------
    
        \18\ See Notice to Members, supra note 5. The requirement to 
    review all incoming non-electronic correspondence directed to 
    registered representatives is not specified in the text of the rule 
    language. This requirement parallels a NYSE provision contained in 
    Interpretation 342.16/04 in the NYSE Interpretation Handbook. The 
    NASD's requirement is set forth only in its Notice to Members which 
    was submitted by NASDR as an amendment to the original rule filing; 
    therefore, NASD member firms must comply with this additional 
    requirement, as well as with the other specific requirements set 
    forth in the Notice to Members.
    ---------------------------------------------------------------------------
    
        The NASD represents that it will review members' procedures and 
    systems periodically to ensure that they are reasonable in view of the 
    firm's structure, the nature and size of its business, and its customer 
    base.\19\ The Commission expects the NASD to monitor closely the 
    policies and procedures firms adopt pursuant to the proposal to ensure 
    that they satisfy the requirements of NASD Rule 3010. In addition, the 
    Commission expects the NASD to review NASD Rule 3010 as it gains 
    experience with the rules and to consider any necessary revisions, 
    including additional minimum requirements for broker-dealers' 
    communication policies.
    ---------------------------------------------------------------------------
    
        \19\ Id.
    ---------------------------------------------------------------------------
    
        Finally, the Commission believes that it is reasonable for the NASD 
    to amend NASD Rule 3110 to indicate that members must preserve books 
    and records as required under SEC Rule 17a-3 and comply with the 
    recordkeeping format, medium and retention period specified in SEC Rule 
    17a-4 in order to clarify the recordkeeping requirements applicable to 
    broker-dealers.
        The Commission finds good cause for approving proposed Amendment 
    No. 1 prior to the thirtieth day after the date of publication of 
    notice of filing thereof in the Federal Register. The Commission notes 
    that Amendment No. 1, which incorporates the Notice to Members into the 
    proposal, further clarifies the Association's new rules by providing 
    additional guidance to NASD members. As discussed more fully above, the 
    Notice to Members provides additional requirements and guidelines for 
    broker-dealers' supervisory policies. Accordingly, the Commission 
    believes that it is consistent with Section 15(b)(6) of the Act \20\ to 
    approve Amendment No. 1 to the proposed rule change on an accelerated 
    basis.
    ---------------------------------------------------------------------------
    
        \20\ 15 U.S.C. 78o-3(b)(6).
    ---------------------------------------------------------------------------
    
    V. Solicitation of Comments
    
        Interested persons are invited to submit written data, views and 
    arguments concerning Amendment No. 1. Persons making written 
    submissions should file six copies thereof with the Secretary, 
    Securities and Exchange Commission, 450 Fifth Street, N.W., Washington, 
    D.C. 20549. Copies of the submission, all subsequent amendments, all 
    written statements with respect to the proposed rule change that are 
    filed with the Commission, and all written communications relating to 
    the proposed rule change between the Commission and any person, other 
    than those that may be withheld from the public in accordance with the 
    provisions of 5 U.S.C. 552, will be available for inspection and 
    copying in the Commission's Public Reference Section, 450 Fifth Street, 
    N.W., Washington, D.C. 20549. Copies of all such filings will also be 
    available for inspection and copying at the principal office of the 
    NASD. All submissions should refer to File No. SR-NASD-97-24 and should 
    be submitted by January 29, 1998.
    
    VI. Conclusion
    
        It is therefore ordered, pursuant to Section 19(b)(2) of the 
    Act,\21\ That the proposed rule change (SR-NASD-97-24), including 
    Amendment No. 1, is approved.
    
        \21\15 U.S.C. 78s(b)(2).
    ---------------------------------------------------------------------------
    
        For the Commission, by the Division of Market Regulations, 
    pursuant to delegated authority.\22\
    ---------------------------------------------------------------------------
    
        \22\ 17 CFR 200.30-3(a)(12).
    ---------------------------------------------------------------------------
    
    [FR Doc. 98-418 Filed 1-7-98; 8:45 am]
    BILLING CODE 8010-01-M
    
    
    

Document Information

Published:
01/08/1998
Department:
Securities and Exchange Commission
Entry Type:
Notice
Document Number:
98-418
Pages:
1131-1134 (4 pages)
Docket Numbers:
Release No. 34-39510, File No. SR-NASD-97-24
PDF File:
98-418.pdf