[Federal Register Volume 61, Number 193 (Thursday, October 3, 1996)]
[Notices]
[Page 51690]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-25269]
=======================================================================
-----------------------------------------------------------------------
DEPARTMENT OF DEFENSE
Department of the Navy
Notice of Proposed Information Collection; Navy Recruiting
Command
SUMMARY: In compliance with Section 3506(c)(2)(A) of the Paperwork
Reduction Act of l995, the Navy Recruiting Command announces the
proposed extension of a previously approved public information
collection and seeks public comment on the provisions thereof. Comments
are invited on: (a) Whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information shall have practical utility; (b) the
accuracy of the agency's estimate of the burden of the proposed
information collection; (c) ways to enhance the quality, utility, and
clarity of the information to be collected; and (d) ways to minimize
the burden of the information collection on respondents, including
through the use of automated collection techniques or other forms of
information technology.
DATES: Consideration will be given to all comments received by December
2, 1996.
ADDRESSES: Written comments and recommendations on the proposed
information collection should be sent to Commander, Navy Recruiting
Command (Code 10D), 801 N. Randolph Street, Arlington, VA 22203.
FOR FURTHER INFORMATION CONTACT: To request more information on this
proposed information collection or to obtain a copy of the proposal and
associated collection instruments, please write to the above address,
or call Mrs. Lambert at (703) 696-4185.
TITLE AND OMB NUMBER: Navy Advertising Effectiveness Study (NAES); OMB
Control Number 0703-0032.
NEEDS AND USES: The Navy Advertising Effectiveness Study measures
advertising effectiveness and provides data for strategies to be used
in advertising. This information is used to determine management
decisions on objectives and strategies of advertising, media selection,
and the evaluation of the advertising and recruiting process.
Affected Public: Individuals or Households; Annual Burden Hours:
500; Number of Respondents: 1,000; Responses per Respondent: 1; Average
Burden per Response: 30 minutes; Frequency: Semi-annually.
SUPPLEMENTARY INFORMATION: The Navy Advertising Effectiveness Study
will be used by the Navy Recruiting Command to provide the Navy with a
tailored tool for the allocation of resources, management decisions on
objectives and strategies of advertising, operating guidelines on media
selection, reach, frequency, copy content, market penetration and
evaluation of the advertising and recruiting process.
Dated: September 20, 1996.
D.E. Koenig, Jr.,
LCDR, JAGC, USN, Federal Register Liaison Officer.
[FR Doc. 96-25269 Filed 10-2-96; 8:45 am]
BILLING CODE 3810-FF-P
