94-24622. Communications Disclaimer Requirements  

  • [Federal Register Volume 59, Number 192 (Wednesday, October 5, 1994)]
    [Unknown Section]
    [Page 0]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 94-24622]
    
    
    [[Page Unknown]]
    
    [Federal Register: October 5, 1994]
    
    
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    FEDERAL ELECTION COMMISSION
    
    11 CFR Part 110
    
    [Notice 1994--14]
    
     
    
    Communications Disclaimer Requirements
    
    agency: Federal Election Commission.
    
    action: Notice of proposed rulemaking.
    
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    summary: The Federal Election Commission is seeking comments to help 
    determine whether changes in its regulations governing disclaimers on 
    campaign communications are warranted. The current rules require a 
    disclaimer notice on communications by any person that expressly 
    advocate the election or defeat of a clearly identified candidate, or 
    solicit contributions, through any form of general public political 
    advertising. One proposed change would create a presumption that 
    communications by authorized political committees or political party 
    committees that refer to a clearly identified federal candidate are 
    express advocacy, thereby triggering the disclaimer requirement. Other 
    modifications would clarify that oral disclaimers are required under 
    appropriate circumstances; clarify how these requirements apply to 
    coordinated party expenditures; broadly define ``direct mail'' in this 
    context; require a disclaimer on all communications included in a 
    package of materials that are intended for separate distribution; and 
    clarify the meaning of ``clear and conspicuous'' as that term is used 
    in these rules.
    
    dates: Comments must be received on or before December 5, 1994. Persons 
    wishing to testify at a hearing on these rules should so indicate in 
    their written comments. If sufficient requests to testify are received, 
    the Commission will announce the date of the hearing in a separate 
    notice.
    
    addresses: Comments must be in writing and addressed to: Ms. Susan E. 
    Propper, Assistant General Counsel, 999 E Street NW., Washington, DC 
    20463.
    
    for further information contact: Ms. Susan E. Propper, Assistant 
    General Counsel, 999 E Street NW., Washington, DC 20463, (202) 219-3690 
    or (800) 424-9530.
    
    supplementary information: The Federal Election Campaign Act [``FECA'' 
    or ``the Act''] at 2 U.S.C. 441d(a) requires a disclaimer on 
    communications by any person that expressly advocate the election or 
    defeat of a clearly identified federal candidate, or solicit 
    contributions, through any form of general public political 
    advertising. The Commission is proposing to revise the implementing 
    regulations, found at 11 CFR 110.11, to address issues that have arisen 
    since the rules were last amended, and to clarify their scope and 
    applicability.
    
    New Definition
    
        Proposed 11 CFR 110.11(a) includes a definition for the term 
    ``direct mailing.'' For purposes of these requirements, ``direct 
    mailing'' would be broadly defined to include any number of 
    substantially similar pieces of mail, except for mailings of fifty 
    pieces or less, by any person. The definition would exclude permissible 
    activities by a corporation or labor organization communicating with a 
    restricted class under 11 CFR 114.3 or 114.5, because such activities 
    do not involve general public political advertising.
    
    Express Advocacy
    
        The current disclaimer requirements were enacted as part of the 
    1976 amendments to the Federal Election Campaign Act. They replaced 
    those contained in former 18 U.S.C. 612, a broadly-worded criminal code 
    provision that required identifying information to be included on any 
    political statement published, mailed or distributed on behalf of a 
    federal candidate.
        The present statutory and regulatory language applies to 
    communications that expressly advocate the election or defeat of a 
    clearly identified federal candidate, a standard the Supreme Court held 
    in Buckley v. Valeo, 424 U.S. 1, 80 (1976), to be constitutionally 
    mandated for the disclosure of expenditures by individuals and groups 
    that are not candidates or political committees. 424 U.S. at 80. 
    However, neither Buckley nor other pertinent case law prohibits the 
    imposition of further requirements on communications made by candidates 
    and political committees. It is the Commission's experience that an 
    inordinate amount of Commission time and resources are diverted to the 
    question of whether a campaign mailing or advertisement paid for by a 
    candidate constituted ``express advocacy'' and therefore required a 
    disclaimer.
        Since political committees are in the business of electing 
    candidates to political office, the Commission believes it is 
    appropriate for them to be subject to a different standard under 
    section 441d(a) in certain circumstances. The Commission is therefore 
    proposing to include in the regulatory text a presumption that all 
    communications by authorized political committees, or by party 
    political committees, that refer to a clearly identified federal 
    candidate contain express advocacy, and thus trigger the section 
    441d(a) disclaimer requirements. This interpretation would further a 
    major goal of the FECA, that of more complete disclosure on political 
    communications directed to the general public. It would also eliminate 
    problems that have arisen in determining whether specific 
    communications contain ``express advocacy'' in this context.
        This presumption would be rebuttable, since certain communications, 
    e.g., those limited to one candidate's placing a newspaper ad offering 
    another sympathy on a bereavement, are clearly not election advocacy. 
    The Commission welcomes comments on the advisability of adopting this 
    presumption, as well as suggested alternatives to and/or specific 
    exemptions from the presumption.
        Alternatively, the Commission is soliciting comments on whether the 
    statutory language should be interpreted to require disclaimers on all 
    communications by political committees, whether or not they include 
    express advocacy. This, too, would further the disclosure aims of the 
    Act, as well as eliminate possible problems in determining whether the 
    ``express advocacy'' standard has been met.
    
    Party Political Committee Communications
    
        The Commission is also seeking comments on whether the required 
    authorization statement should be dropped or modified for 
    communications and solicitations that refer to a clearly identified 
    federal candidate, made by political party committees prior to the time 
    the party's candidate is nominated. There are several possible 
    approaches to this issue. One option would be for such communications 
    to state only who paid for the communication. Please note that this 
    would not change the Commission's long-standing conclusion that such 
    communications may count against the committee's coordinated party 
    expenditure limits.
        If a state or national party committee chooses not to make the 
    coordinated expenditures permitted by section 441a(d), it may assign 
    its right to make those expenditures to a designated agent, such as the 
    senatorial campaign committee of the party. FEC v. Democratic 
    Senatorial Campaign Committee, 454 U.S. 27 (1981). The proposed rules 
    would clarify that the disclaimer on a communication made as a 
    coordinated party expenditure should identify the committee that made 
    the actual expenditure as the person who paid for the communication, 
    regardless of whether that committee was acting as a designated agent 
    or in its own capacity.
    
    Unauthorized Committee Solicitations That Mention Candidates
    
        While the Act requires communications by unauthorized committees to 
    state both who paid for the communication and whether it was authorized 
    by any candidate or candidate's committee, the text of the current rule 
    does not include the second requirement for unauthorized committee 
    solicitations. The proposed rule would clarify that an authorization 
    statement would be required if the solicitation refers to a clearly 
    identified federal candidate.
    
    The ``Clear and Conspicuous'' Requirement
    
        The proposal would provide guidance on the meaning of the term 
    ``clear and conspicuous'' as that phrase is used in current 11 CFR 
    110.11(a)(1) and proposed paragraph 110.11(c). The Commission recently 
    completed a rulemaking revising its regulations on the FECA's 
    requirement that treasurers of political committees exercise best 
    efforts to obtain, maintain, and report the complete identification of 
    each contributor whose contributions aggregate more than $200 per 
    calendar year. 2 U.S.C. 432(i), 11 CFR 104.7. See 58 FR 57725 (Oct. 27. 
    1993). For purposes of that rulemaking, a required notice to 
    contributors is stated not to be ``clear and conspicuous'' if it is in 
    small type in comparison to the remainder of the material, or if the 
    printing is difficult to read or if the placement is easily overlooked. 
    11 CFR 104.7(b)(1), 58 FR 57729. This NPRM proposes the same language 
    with regard to the disclaimers covered by this section.
    
    Oral Disclaimers
    
        The draft rules would clarify that oral communications and 
    solicitations must meet the same disclaimer requirements as their 
    written counterparts. The Act does not distinguish between written and 
    oral communications. The Commission held in Advisory Opinion 1988-1 
    that oral disclaimers were not required as part of phone bank campaign 
    communications with express advocacy content. The draft rules would 
    supersede this opinion. This approach is consistent with the 
    Commission's recently-adopted ``best efforts'' rules, which require at 
    11 CFR 104.7(b)(2) that both written and oral follow-up requests for 
    contributor identification information include a required statement.
    
    Packaged Materials
    
        The proposal would clarify that a separate disclaimer is required 
    on all communications included in a package of materials if the 
    communications are intended for separate public distribution. In the 
    past, questions have arisen as to whether a single disclaimer per 
    package would satisfy the purposes of this requirement. All items 
    intended for separate distribution (e.g., a poster included in a 
    package of campaign handouts) would be covered by this requirement.
    
    Exceptions
    
        The current rules at paragraph 110.11(a)(2) exempt from the 
    disclaimer requirement small items, such as pins, buttons, or pens; and 
    ``impractical'' items, such as watertowers and skywriting. The 
    Commission is proposing in paragraph (b)(1)(i) to add to these exempted 
    items checks, receipts and similar items of minimal value that do not 
    contain a political message and that are used for purely administrative 
    purposes. Also, the question has at times arisen as to whether the 
    ``impractical'' exception applies to wearing apparel, such as T-shirts 
    or baseball caps, that contain a political message. This Notice 
    proposes no language requiring a disclaimer on such material. However, 
    if commenters believe the Commission should consider a disclaimer 
    requirement for such materials, the Commission would encourage 
    suggestions for practical application of such a requirement.
    
    Disbursements by Candidates or Party Committees for Exempt Activity
    
        The Commission is proposing language that would require a 
    disclaimer on a communication by a candidate or party committee that 
    qualifies as an exempt activity though on behalf of a clearly 
    identified federal candidate. This would ensure that a disclaimer is 
    included on all communications, including those which qualify as exempt 
    activities by state and local party committees or candidates under the 
    Act. See 2 U.S.C. 431(8)(B)(v), (x), (xi), and (xii).
        This proposed amendment is consistent with the Act's interest in 
    full disclosure of who authorized and paid for campaign communications. 
    The Commission welcomes comments on this approach.
        Comments are invited on any of the specific amendments discussed 
    above, as well as any related issues that might relate to this topic.
    
    Certification of No Effect Pursuant to 5 U.S.C. 605(b) [Regulatory 
    Flexibility Act]
    
        The attached proposed regulations, if promulgated, will not have a 
    significant economic impact on a substantial number of small entities. 
    The basis for this certification is that any affected entities are 
    already required to comply with the Act's requirements in this area.
    
    List of Subjects in 11 CFR Part 110
    
        Campaign funds, Political candidates, Political committees and 
    parties.
    
        For reasons set out in the preamble it is proposed to amend 
    Subchapter A, chapter I of Title 11 of the Code of Federal Regulations 
    as follows:
    
    PART 110--CONTRIBUTION AND EXPENDITURE LIMITATIONS AND PROHIBITIONS
    
        1. The authority citation would continue to read as follows:
    
        Authority: 2 U.S.C. 431(8), 431(9), 432(c)(2), 437d(a)(8), 
    438(a)(8), 441a, 441b, 441d, 441e, 441f, 441g, and 441h.
    
        2. Part 110 would be amended by revising section 110.11 to read as 
    follows:
    
    
    Sec. 110.11  Communications; advertising.
    
        (a) Definition. For purposes of paragraph (b)(1) of this section 
    only, ``direct mailing'' includes any number of substantially similar 
    pieces of mail but does not include:
        (1) a mailing of fifty pieces or less by any person; or
        (2) mailings by a corporation or labor organization to the 
    corporation's or labor organization's restricted class under 11 CFR 
    114.3 or 114.5.
        (b)(1) (i) General Rule. Except as otherwise provided in this 
    section, whenever any person makes an expenditure for the purpose of 
    financing a communication that expressly advocates the election or 
    defeat of a clearly identified candidate or that solicits any 
    contribution, through any broadcast station, phone bank, newspaper, 
    magazine, outdoor advertising facility, poster, yard sign, direct 
    mailing or other form of general public political advertising, that 
    communication or solicitation shall clearly state who paid for it. If 
    authorized by a candidate, an authorized committee of a candidate or an 
    agent thereof, but paid for by some other person, the communication or 
    solicitation shall clearly state that it is authorized by such 
    candidate, authorized committee, or agent. If not authorized by a 
    candidate, authorized committee of a candidate or its agent, the 
    communication or solicitation shall clearly state that it is not 
    authorized by any candidate, candidate's committee, or agent. For 
    purposes of this paragraph, it is presumed that a communication or 
    solicitation by a political committee that refers to a clearly 
    identified federal candidate contains express advocacy.
        (ii) Exceptions. The requirements of paragraph (b)(1)(i) of this 
    section do not apply to:
        (A) bumper stickers, pins, buttons, pens and similar small items 
    upon which the disclaimer cannot be conveniently printed;
        (B) skywriting, watertowers or other means of displaying an 
    advertisement of such a nature that the inclusion of a disclaimer would 
    be impracticable;
        (C) checks, receipts and similar items of minimal value which do 
    not contain a political message and which are used for purely 
    administrative purposes; or
        (D) communications by a corporation or labor organization to the 
    corporation's or labor organization's restricted class under 11 CFR 
    114.3 and 114.5.
        (2) For a communication or solicitation paid for by a party 
    committee pursuant to 2 U.S.C. 441a(d), the disclaimer required by 
    paragraph (b)(1)(i) of this section shall identify the committee that 
    makes the expenditure as the person who paid for the communication, 
    regardless of whether the committee was acting in its own capacity or 
    as the designated agent of another committee.
        (3) A solicitation other than one covered by paragraph 
    (b)(1)(ii)(D) of this section by an unauthorized political committee 
    that does not refer to a clearly identified federal candidate need only 
    state who paid for it.
        (4) For purposes of paragraphs (b)(1)(i) of this section, the term 
    ``expenditure'' includes a communication by a candidate or party 
    committee that qualifies as an exempt activity under 11 CFR 100.8(b) 
    (10), (16), (17), or (18).
        (c) Placement of Disclaimer. The disclaimers specified in paragraph 
    (b)(1)(i) of this section shall be presented in a clear and conspicuous 
    manner, to give the reader, observer or listener adequate notice of the 
    identity of the person or committee that paid for, and, where required, 
    that authorized the communication. A disclaimer is not clear and 
    conspicuous if it is in small type in comparison to the rest of the 
    printed material, or if the printing is difficult to read or if the 
    placement is easily overlooked.
        (1) The disclaimer need not appear on the front or cover page of 
    the communication as long as it appears within the communication, 
    except on communications, such as billboards, that contain only a front 
    face.
        (2) Each communication that is included in a package of materials 
    but that is also intended for separate public distribution shall 
    include a disclaimer.
        (d) (1) Newspaper or magazine space. No person who sells space in a 
    newspaper or magazine to a candidate, an authorized committee of a 
    candidate, or an agent of the candidate, for use in connection with the 
    candidate's campaign for nomination or for election, shall charge an 
    amount for space which exceeds the comparable rate for the space for 
    non-campaign purposes.
        (2) For purposes of this section, ``comparable rate'' means the 
    rate charged to a national or general rate advertiser, and shall 
    include discount privileges usually and normally available to a 
    national or general rate advertiser.
    
        Dated: September 30, 1994.
    Trevor Potter,
    Chairman.
    [FR Doc. 94-24622 Filed 10-4-94; 8:45 am]
    BILLING CODE 6715-01-M
    
    
    

Document Information

Published:
10/05/1994
Department:
Federal Election Commission
Entry Type:
Uncategorized Document
Action:
Notice of proposed rulemaking.
Document Number:
94-24622
Dates:
Comments must be received on or before December 5, 1994. Persons wishing to testify at a hearing on these rules should so indicate in their written comments. If sufficient requests to testify are received, the Commission will announce the date of the hearing in a separate notice.
Pages:
0-0 (1 pages)
Docket Numbers:
Federal Register: October 5, 1994, Notice 1994--14
CFR: (1)
11 CFR 110.11