99-29876. Self-Regulatory Organizations; Notice of Filing and Immediate Effectiveness of Proposed Rule Change by the Philadelphia Stock Exchange, Inc. Relating to Communications With Customers or Members of the Public  

  • [Federal Register Volume 64, Number 220 (Tuesday, November 16, 1999)]
    [Notices]
    [Pages 62239-62241]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 99-29876]
    
    
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    SECURITIES AND EXCHANGE COMMISSION
    
    [Release No. 42113; File No. SR-Phlx-99-40]
    
    
    Self-Regulatory Organizations; Notice of Filing and Immediate 
    Effectiveness of Proposed Rule Change by the Philadelphia Stock 
    Exchange, Inc. Relating to Communications With Customers or Members of 
    the Public
    
        Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
    (``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
    on October 7, 1999, the Philadelphia Stock Exchange, Inc. (``Phlx'' or 
    ``Exchange'') filed with the Securities and Exchange Commission 
    (``Commission'') the proposed rule change as described in Items I, II, 
    and below, which Items have been prepared by the Phlx. The Commission 
    is publishing this notice to solicit comments on the proposed rule 
    change from interested persons.
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        \1\ 15 U.S.C. 78s(b)(1).
        \2\ 17 CFR 240.19b-4.
    
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    [[Page 62240]]
    
    I. Self-Regulatory Organization's Statement of the Terms of 
    Substance of the Proposed Rule Change
    
        The Exchange proposes to amend Phlx Rule 1049 (``Communications to 
    Customers'') to allow members, member organizations, and associated 
    persons to distribute to customers or members of the public more than 
    one type of options worksheet to indicate possible outcomes under 
    various market conditions. Specifically, the proposed rule change: (i) 
    incorporates worksheets into the definition of ``sales literature'' and 
    establishes that worksheets must comply with the requirements 
    applicable to sales literature; (ii) adds references to members and 
    associated persons; (iii) deletes references to ``standard'' worksheets 
    and deletes prohibitions on ``nonstandard'' worksheets; and (iv) 
    deletes the requirement that worksheets must be uniform within a member 
    organization for each product type. Below is the text of the proposed 
    rule change. Proposed new language is in italic; proposed deletions are 
    in brackets.
    Rule 1049. Communications to Customers
        (a) to (d) No change.
        (e) Definitions. For purposes of this Rule, the following 
    definitions shall apply:
        (i) and (ii) No change.
        (iii) The term ``sales literature'' shall include any written 
    communication (not defined as an ``advertisement'' or as ``educational 
    material'') distributed or made available to customers or the public 
    that contains any analysis, performance report, projection or 
    recommendation with respect to options, underlying securities or market 
    conditions, any [standard] forms of worksheets, or any seminar text 
    which pertains to options and which is communicated to customers or the 
    public at seminars, lectures or similar such events, or any Exchange-
    produced materials pertaining to options.
        (f) No change.
    
    Commentary:
    
        .01 to .03  No change.
        .04 to D  No change.
        E. [Standard forms of o] Options worksheets utilized by members, 
    member organizations, or associated persons, [in addition to] must 
    comply[ing] with the requirements applicable to sales literature. [, 
    must be uniform within a member organization for each product type 
    (e.g. equity, foreign currency, index, etc.).]
        [F. If a member organization has adopted a standard form of 
    worksheet for a particular options strategy, nonstandard worksheets for 
    that strategy may not be used.]
        F. [G. Communications that portray performance of past 
    recommendations or actual transactions and completed worksheets shall 
    be kept at a place easily accessible to the sales office for the 
    accounts or customers involved.
        0.5  No change.
    
    II. Self-Regulatory Organization's Statement of the Purpose of, and 
    Statutory Basis for, the Proposed Rule Change
    
        In its filing with the Commission, the Phlx included statements 
    concerning the purpose of, and basis for, the proposed rule change and 
    discussed any comments it received on the proposed rule change. The 
    text of these statements may be examined at the places specified in 
    Item IV below. The Exchange has prepared summaries, set forth in 
    sections A, B, and C below, of the most significant aspects of such 
    statements.
    
    A. Self-Regulatory Organization's Statement of the Purpose of, and 
    Statutory Basis for, the Proposed Rule Change
    
    1. Purpose
        The purpose of the proposed rule change is to allow members, member 
    organizations, and associated persons to distribute more than one type 
    of options worksheet to customers or members of the public. The 
    proposed rule change would allow members, member organizations, and 
    associated persons to use Exchange or industry-produced worksheets or 
    to tailor worksheets to specific clientele. Under the current rule, 
    once a member organization adopts a ``standard'' worksheet for a 
    particular options strategy or product type (e.g.,  equities, foreign 
    currently, index, etc.), it can only distribute that standard worksheet 
    to a client, and may not illustrate different market conditions through 
    other worksheets.
        The proposed rule change also ensures that when members, member 
    organizations, and associated persons use options worksheets, all such 
    worksheets will comply with the requirements applicable to sales 
    literature. These requirements provide that (i) sales literature must 
    state that supporting documentation is available upon demand for any 
    claims, comparisons, recommendations, statistics or other technical 
    data, and (ii) sales literature may contain projected performance 
    figures only if it does not suggest the projection is certain, 
    parameters relating to the projected performance and all relevant costs 
    are clearly disclosed, the projections are plausible, and all material 
    assumptions are identified.\3\ Under current Rule 1049, only standard 
    options worksheets used by member organizations must comply with sales 
    literature requirements.
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        \3\ Phlx Rule 1049, Commentary .04.
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        The Exchange believes that the proposed rule change will improve 
    the quality of options worksheets that customers or members of the 
    public receive from members, member organizations, and associated 
    persons. The proposed rule change should enhance members' ability to 
    describe properly the risks and benefits of options trading, and should 
    enhance the ability of customers or members of the public to understand 
    these risks and benefits. In addition, by establishing that worksheets 
    used by members, member organizations, and associated persons must 
    comply with sales literature requirements, the proposed rule change 
    should promote uniform application of Rule 1049.
    2. Statutory Basis
        The Exchange believes that the proposed rule change is consistent 
    with Section 6(b) of the Act \4\ in general, and Section 6(b)(5) \5\ in 
    particular, in that it is designed to facilitate transactions in 
    securities and remove impediments to and perfect the mechanism of a 
    free and open market and national market system, and to protect 
    investors and the public interest by allowing the distribution of 
    worksheets that are tailored to the needs of specific clients.\6\
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        \4\ 15 U.S.C. 78f(b).
        \5\ 15 U.S.C. 78f(b)(5).
        \6\ In reviewing this proposal, the Commission has considered 
    its impact on efficiency, competition, and capital formation. 15 
    U.S.C. 78c(f).
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    B. Self-Regulatory Organization's Statement on Burden on Competition
    
        The Phlx does not believe that the proposed rule change will impose 
    any inappropriate burden on competition.
    
    C. Self-Regulatory Organization's Statement on Comments on the Proposed 
    Rule Change Received From Members, Participants, or Others
    
        No written comments were solicited or received on the proposed rule 
    change.
    
    III. Date of Effectiveness of the Proposed Rule Change and Timing 
    for Commission Action
    
        The proposed rule change will become effective upon filing pursuant 
    to Section 19(b)(3)(A) of the Act,\7\ and Rule
    
    [[Page 62241]]
    
    19b-4(f)(6) \8\ thereunder, in that it is designated by the Exchange as 
    effecting a change that: (i) does not significantly affect the 
    protection of investors or the public interest; (ii) does not impose 
    any significant burden on competition; and (iii) by its terms, does not 
    become operative for thirty days after the date of the filing, or such 
    shorter time as the Commission may designate if consistent with the 
    protection of investors and the public interest.
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        \7\ 15 U.S.C. 78s(b)(3)(A).
        \8\ 17 CFR 240.19b-(f)(6).
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        The Exchange represents that it provided written notice of its 
    intent to file the proposed rule change at least five business days 
    prior to the filing date. At any time within 60 days of the filing of 
    the proposed rule change, the Commission may summarily abrogate the 
    proposed rule change if it appears to the Commission that such action 
    is necessary or appropriate in the public interest, for the protection 
    of investors, or otherwise in furtherance of the purposes of the Act.
    
    IV. Solicitation of Comments
    
        Interested persons are invited to submit written data, views, and 
    arguments concerning the foregoing, including whether the proposed rule 
    change is consistent with the Act. Persons making written submissions 
    should file six copies thereof with the Secretary, Securities and 
    Exchange Commission, 450 Fifth Street, NW., Washington, DC 20549-0609. 
    Copies of the submission, all subsequent amendments, all written 
    statements with respect to the proposed rule change that are filed with 
    the Commission, and all written communications relating to the proposed 
    rule change between the Commission and any person, other than those 
    that may be withheld from the public in accordance with the provisions 
    of 5 U.S.C. 552, will be available for inspection and copying in the 
    Commission's Public Reference Room in Washington, DC. Copies of such 
    filing will also be available for inspection and copying at the 
    principal office of the Phlx. All submissions should refer to the File 
    No. SR-Phlx-99-40 and should be submitted by December 7, 1999.
    
        For the Commission, by the Division of Market Regulation, 
    pursuant to delegated authority.\9\
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        \9\ 17 CFR 200.30-3(a)(12).
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    Margaret H. McFarland,
    Deputy Secretary.
    [FR Doc. 99-29876 Filed 11-15-99; 8:45 am]
    BILLING CODE 8010-01-M
    
    
    

Document Information

Published:
11/16/1999
Department:
Securities and Exchange Commission
Entry Type:
Notice
Document Number:
99-29876
Pages:
62239-62241 (3 pages)
Docket Numbers:
Release No. 42113, File No. SR-Phlx-99-40
PDF File:
99-29876.pdf