99-30380. Business Development Mission to Brazil, Uruguay, Argentina and Chile  

  • [Federal Register Volume 64, Number 224 (Monday, November 22, 1999)]
    [Notices]
    [Pages 63788-63790]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 99-30380]
    
    
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    DEPARTMENT OF COMMERCE
    
    International Trade Administration
    
    
    Business Development Mission to Brazil, Uruguay, Argentina and 
    Chile
    
    Agency: International Trade Administration, Department of Commerce.
    
    Action: Notice of business development mission to Brazil, Uruguay, 
    Argentina and Chile.
    
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    Summary: This notice serves to inform the public of a Secretarial 
    Business Development Mission to Brazil, Uruguay, Argentina and Chile, 
    February 13-21, 2000, and of the opportunity to apply for participation 
    in the mission; sets forth objectives, procedures and participation 
    criteria for the mission; and requests applications.
    
    Dates: Applications should be submitted to Lucie Naphin by December 27, 
    1999, in order to ensure sufficient time to obtain in-country 
    appointments for applicants selected to participate in the mission. 
    Applications received after that date will be considered only if space 
    and scheduling constraints permit. Recruitment and selection of private 
    sector participants will be conducted according to the Statement of 
    Policy Governing Department of Commerce Overseas Trade Missions 
    announced by Secretary Daley on March 3, 1997.
    
    Addresses: Request for and submission of applications--Applications are 
    available from Lucie Naphin, Director, Office of Business Liaison, at 
    (202) 482-1360 or via facsimile at (202) 482-4054. Numbers listed in 
    this notice are not toll-free. An original and two copies of the 
    required application materials should be sent to Ms. Naphin. 
    Applications sent by facsimile must be immediately followed by 
    submission of the original application to Ms. Naphin at the following 
    address: Office of Business Liaison, Room 5062, U.S. Department of 
    Commerce, 14th Street and Constitution Ave., NW, Washington, DC 20230.
    
    For Further Information Contact: Lucie Naphin, Director of the Office 
    of Business Liaison, or Jennifer Andberg at (202) 482-1360. Information 
    is also available via the International Trade Administration's (ITA) 
    website at: http://www.ita.doc.gov/doctm.
    
    Supplementary Information:
    
    Description of the Mission
    
        Secretary of Commerce William M. Daley will travel to Brazil, 
    Uruguay, Argentina and Chile as head of a senior-level business 
    development mission focused on three key growth sectors--information 
    and communications technology, environment and energy. Brazil, Uruguay 
    and Argentina, together with Paraguay, form Mercosur, the acronym in 
    Spanish for the Southern Common Market, the world's fourth largest 
    economic area, a customs union with a population in excess of 200 
    million people and a combined GDP of approximately $1 trillion. Chile, 
    along with Bolivia, is an associate member of Mercosur.
        The mission will visit Brasilia, Sao Paulo, Montevideo, Buenos 
    Aires and Santiago. The overall focus of the trip will be commercial 
    opportunities for U.S. companies, including joint ventures, presented 
    by the continuing market liberalization and privatizations within 
    Mercosur. In each country, briefings and matchmaking business 
    appointments will be arranged for members of the business delegation in 
    order that they may take full advantage of the commercial opportunities 
    available to firms in these key South American markets. Individual 
    country briefings will include local public and private sector 
    officials to discuss developments in the country that affect the 
    commercial environment.
    
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    Commercial Setting for the Mission
    
        Participants in the mission will be drawn from, but not limited to, 
    the following sectors:
         Information and Communications Technology: Brazil is Latin 
    America's most important telecommunications market for U.S. companies. 
    U.S. companies' telecommunications exports to Argentina totaled $461.4 
    million in 1997--nearly doubling the 1996 total of $238 million. Chile 
    is the most advanced telecommunications market in Latin America. A 20-
    25 percent annual growth rate is predicted within Chile for the next 
    five years, with investments projected at $700 million annually.
         Environment: Brazil is the largest environmental 
    technologies market in South America, totaling an estimated $3.65 
    billion for 1997, with growth projections for equipment sales ranging 
    from 8-10 percent per year over the next five years. Argentina is the 
    second largest environmental technologies market in South America, 
    totaling an estimated $885 million for 1998. Over the last five years, 
    investment in the environmental sector has doubled. The Chilean 
    environmental market totaled approximately $460 million in 1997 and is 
    expected to grow by between 8 and 10 percent through 2000.
         Energy: Brazil is expected to make annual investments of 
    $8 billion over the next five years to meet its rapidly increasing 
    energy demand. Argentine electricity planners expect consumption to 
    continue to grow 5 percent annually for the next decade with investment 
    opportunities in natural gas combined cycle power generation plants, 
    transmission and distribution networks. Chile's electricity demand--
    over 29,000 GWh in 1998--is averaging 7 percent annual growth. Natural 
    gas, coal-fired and hydro power plants totaling 3,500 MW of generating 
    capacity are currently under construction or planned and offer 
    potential investment and trade opportunities.
    
    Mercosur
    
        Mercosur encompasses 50 percent of Latin America's Gross Domestic 
    Product, 43 percent of its population, 59 percent of its total 
    landmass, 50 percent of its industrial production and intra-regional 
    trade and 33 percent of total Latin American foreign trade. Its 
    nations' per capita income is 30 percent higher than that of Latin 
    America as a whole.
        Reforms implemented by the individual countries have produced 
    impressive growth rates. The strong GDP growth recorded by the region 
    in the 1990s has been underpinned by a surge in foreign trade and 
    direct investment. Since 1990, U.S. export sales to the rest of Latin 
    America and the Caribbean have increased 150 percent, and by almost 250 
    percent to the countries of Mercosur, reaching $22.4 billion in 1998.
        U.S. investments within the Mercosur region have increased 
    dramatically during the 1990s, reaching a total of $40 billion by 1998. 
    U.S. companies have invested in a broad range of sectors from 
    transportation infrastructure and national utilities, to mining and 
    industry, to services and agriculture. In Brazil, U.S. investment now 
    exceeds $38 billion, to the point where the United States is Brazil's 
    largest investor, accounting for one-third of total foreign investment. 
    In fact, Brazil is home to more U.S. direct investment than Mexico.
        However, even before the global financial crisis hit Brazil and led 
    to its January 1999 devaluation, a general slowdown in Brazil and the 
    other Mercosur economics was causing U.S. exports to slump. U.S. 
    exports to Mercosur declined by 3.4 percent, falling by almost $800 
    million in 1998, compared to 1997. Even so, our trade is still 
    substantial. U.S. exports to Mercosur last year exceeded $22.4 billion, 
    ranking the region as our 6th largest export market.
        The slowdown is clearly visible in U.S. trade performance. 
    Excluding Mexico, 1998 marked the first time since 1986 that our total 
    trade with Latin America declined, with our exports to the region flat 
    and imports falling. For the year, U.S. exports to Brazil declined 5 
    percent; to Chile by 9 percent; and virtually all other countries 
    within the region showed a reversal from recent double-digit export 
    growth. Our balance-of-trade has decreased dramatically during the 
    first 9 months of 1999 when compared with the same period last year.
        Fortunately, recent reports indicate that the Latin downturn may be 
    short lived, with growth returning to many of the countries in the year 
    2000.
        Already Brazil has evidenced signs of a more rapid than expected 
    recovery following its January devaluation. The government of Brazil is 
    forecasting an overall trade surplus in 1999. Interest rates remain 
    high, but they are far lower than the levels seen last fall and winter. 
    Brazil has been lowering rates steadily since March. Most observers 
    predict that positive growth will resume by the end of the year. 
    Several important sectors, such as transportation, telecommunications 
    and agriculture, have continued to grow even during the recession.
        Positive Brazilian growth should have a salutary effect, both on 
    overall regional economic prospects and for a rebound in U.S. exports 
    and investment. Brazil, after all, is the largest economy in Latin 
    America, the 9th largest in the world and our largest South American 
    trading partner. Its gross national product is nearly equal to that of 
    the rest of South America combined. It is also a key market for Latin 
    nations, particularly within the southern cone. Indeed, Argentina, the 
    second largest economy in South America, sends roughly 30 percent of 
    its exports to Brazil and has been severely affected by the Brazilian 
    recession.
        The continuing recovery in Asia should provide an impetus for 
    growth in other Latin countries. Chile is but one example. Mired in a 
    recession for much of the past year caused by declining world prices 
    for its primary export commodity--copper--and the contraction of Asian 
    markets which account for almost 30 percent of Chilean exports, Chile 
    has nonetheless appeared to weather the worst of its economic storm. 
    Business confidence is returning and the longer term outlook for 
    Chile's economy is positive. Export commodity prices are recovering, 
    and after a year of very low or zero growth in 1999, the government of 
    Chile expects a rebound to 5.5 percent growth in 2000.
    
    Goals for the Mission
    
        The mission will further both U.S. commercial policy objectives and 
    advance specific business interests. It is aimed at:
         Introducing American companies to Mercosur and promoting 
    expanded commercial opportunities in Mercosur;
         Advocating on behalf of U.S. firms already active in 
    Mercosur;
         Resolving market access issues for U.S. companies in 
    Mercosur, particularly in light of Mercosur's integration efforts, both 
    internally and with other markets; and
         Advancing U.S. economic/commercial policy objectives in 
    the FTAA negotiations, particularly as it will allow the Secretary to 
    engage Argentine officials in a timely discussion of their FTAA goals, 
    as they will have the Chairmanship of the FTAA process. The Secretary 
    and participating U.S. companies will be among the first high-level 
    U.S. officials to interact with the newly elected governments in 
    Argentina, Uruguay and Chile.
    
    Scenario for the Mission
    
        Briefings and matchmaking business appointments will be made for 
    members of the business delegation in Brazil,
    
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    Uruguay, Argentina and Chile. In Mercosur, the business of the mission 
    will consist of:
         Embassy briefings on the economic/commercial climates;
         Meetings with Ministers and other senior level government 
    officials with responsibilities for the mission's focus sectors;
         Meetings with potential buyers, agents/distributors and 
    partners.
         Meetings with the U.S. business community.
        The Commerce Department's U.S. and Foreign Commercial Service will 
    provide logistical support for these activities at each stop.
        The trip itinerary will be as follows:
    
    February 13 (Sun): Brasilia
    February 14 (Mon): Brasilia--Depart Brasilia for Sao Paulo; Arrive Sao 
    Paulo
    February 15 (Tue): Sao Paulo
    February 16 (Wed): Depart Sao Paulo for Montevideo; Arrive Montevideo
    February 17 (Thu): Depart Montevideo for Buenos Aires; Arrive Buenos 
    Aires
    February 18 (Fri): Buenos Aires
    February 19 (Sat): Buenos Aires
    February 20 (Sun): Depart Buenos Aires for Santiago--Arrive Santiago
    February 21 (Mon): Santiago--Depart Santiago for Washington, D.C.
    February 22 (Tues): Arrive Washington, D.C.
    
    Criteria for Participation of Companies
    
        The recruitment and selection of private sector participants in the 
    mission will be conducted according to the Statement of Policy 
    governing Department of Commerce-led trade missions announced by 
    Secretary Daley on March 3, 1997. Companies will be selected according 
    to the criteria set out below. Approximately 12-15 companies will be 
    selected.
    
    Eligibility
    
        Participating companies must be incorporated in the United States. 
    A company is eligible to participate only if the products and/or 
    services that it will promote on the mission (a) are manufactured or 
    produced in the United States; or (b) if manufactured or produced 
    outside the United States, are marketed under the name of a U.S. firm 
    and have U.S. content representing at least 51 percent of the value of 
    the finished good or service. (At the discretion of the Department, 
    which will generally be exercised on a sector-by-sector basis, the 51 
    percent U.S. content requirement may be modified or waived.)
    
    Selection Criteria
    
        Company participation will be determined on the basis of:
         Level of seniority of designated company representatives 
    and its appropriateness to the mission objectives;
         Consistency of company's goals with the scope and desired 
    outcome of the mission as described herein;
         Relevance of a company's business line to the plan for the 
    mission;
         Past, present and prospective business activity in Latin 
    America, and particularly Brazil, Uruguay, Argentina and Chile, as 
    applicable; and
         Diversity of company size, type, location, demographics 
    and traditional under-representation in business.
        In addition, the Department may consider whether the companies' 
    overall business objectives, including those of any U.S. or overseas 
    affiliates, are fully consistent with the missions' foreign and 
    commercial policy objectives.
        An applicant's partisan political activities (including political 
    contributions) are irrelevant to the selection process.
    
    Time Frame for Applications
    
        Applications for the trade mission to Brazil, Uruguay, Argentina 
    and Chile will be made available beginning on or about Monday, November 
    22. The fees to participate in the mission have not yet been 
    determined. The fees will not cover travel or lodging expenses. For 
    additional information on the trade missions or to obtain an 
    application, business persons should be referred to Lucie Naphin, 
    Director of the Office of Business Liaison, or Jennifer Andberg at 202-
    482-1360. Applications should be submitted to Lucie Naphin by December 
    27, 1999, in order to ensure sufficient time to obtain in-country 
    appointments for applicants selected to participate in the mission. 
    Applications received after that date will be considered only if space 
    and scheduling constraints permit.
    
        Authority: 15 U.S.C. 1512.
    
        Dated: November 17, 1999.
    Walter M. Bastian,
    Director, Office of Latin America and the Caribbean, International 
    Trade Administration, Department of Commerce.
    [FR Doc. 99-30380 Filed 11-19-99; 8:45 am]
    BILLING CODE 3510-DA-P