98-29621. Self-Regulatory Organizations; Notice of Filing and Immediate Effectiveness of Proposed Rule Change by the American Stock Exchange, Inc. Relating to Options of Advertisements  

  • [Federal Register Volume 63, Number 214 (Thursday, November 5, 1998)]
    [Notices]
    [Pages 59816-59817]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 98-29621]
    
    
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    SECURITIES AND EXCHANGE COMMISSION
    
    [Release No. 34-40616; File No. SR-Amex-98-30]
    
    
    Self-Regulatory Organizations; Notice of Filing and Immediate 
    Effectiveness of Proposed Rule Change by the American Stock Exchange, 
    Inc. Relating to Options of Advertisements
    
    October 28, 1998.
        Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
    (``Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
    on October 16, 1998,\3\ the American Stock Exchange, Inc. (``Amex'' or 
    ``Exchange'') filed with the Securities and Exchange Commission 
    (``Commission''), the proposed rule change as described in Items I, II, 
    and III below, which items have been prepared by the Exchange. The 
    Commission is publishing this notice to solicit comments on the 
    proposed rule change from interested persons.
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        \1\ 15 U.S.C. 78s(b)(1).
        \2\ 17 CFR 240.19b-4.
        \3\ The proposed rule change was originally submitted on August 
    5, 1998. On October 16, 1998, the Exchange submitted Amendment No. 1 
    to add a footnote to Commentary .02 and Commentary .03(v) to Rule 
    991 stating the requirement of providing in options advertisements 
    the name and address of a person or persons from whom current 
    Options Disclosure Documents may be obtained ``may be satisfied by 
    providing a reasonably specific mechanism by which clients and other 
    investors may obtain this material.'' Letter from Claudia Crowley, 
    Special Counsel, Amex to Katherine A. England, Assistant Director, 
    Division of Market Regulation, Commission, dated October 15, 1998 
    (``Amendment No. 1'').
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    I. Self-Regulatory Organization's Statement of the Terms of 
    Substance of the Proposed Rule Change
    
        Amex proposes to adopt an interpretation to Rule 991 relating to 
    options communications with customers. The text of the proposed rule 
    change is available at the Office of the Secretary, Amex, and at the 
    Commission.
    
    II. Self-Regulatory Organization's Statement of the Purpose of, and 
    Statutory Basis for, the Proposed Rule Change
    
        In its filing with the Commission, Amex included statements 
    concerning the purpose of, and basis for, the proposed rule change and 
    discussed any comments it received on the proposed rule change. The 
    text of these statements may be examined at the places specified in 
    Item IV below. Amex has prepared summaries, set forth in sections A, B, 
    and C below, on the most significant aspects of such statements.
    
    A. Self-Regulatory Organization's Statement of the Purpose of, and 
    Statutory Basis for, the Proposed Rule Change
    
    1. Purpose
        Amex Rule 991 details Exchange requirements with respect to 
    options-related communications with customers. Commentary .02 and 
    Commentary .03 to Rule 991, as well as the Guidelines for Options 
    Communications (published by the self-regulatory organizations) provide 
    in part that advertisements and educational material should contain the 
    name and address of a specific person from whom an Options Disclosure 
    Document (``ODD'') may be obtained. Common practice within the 
    securities industry is
    
    [[Page 59817]]
    
    for such communications to be published as part of a national or 
    regional marketing program. In that regard, the Exchange believes that 
    it is both unnecessary and impractical for a member organization to 
    list one person as the recipient for all requests concerning ODDs. It 
    is important for investors to be able to readily obtain an ODD. The 
    Exchange interprets Rule 991 to provide member organizations sufficient 
    latitude to set forth other reasonably specific mechanisms by which 
    clients and other investors may obtain the ODD. A firm may, for 
    example, provide one or more telephone numbers or addresses from which 
    an ODD may be obtained. Alternatively, in a communication addressed 
    only to account holders the organization may direct them to contact 
    their registered representative.
    2. Statutory Basis
        The proposed rule change is consistent with Section 6(b) of the Act 
    \4\ in general and furthers the objectives of Section 6(b)(5) \5\ in 
    particular in that it is designed to promote just and equitable 
    principles of trade, remove impediments to a free and open market and a 
    national market system, and protect investors and the public interest.
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        \4\ 15 U.S.C. 78f(b).
        \5\ 15 U.S.C. 78f(b)(5).
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    B. Self-Regulatory Organization's Statement on Burden on Competition
    
        The Exchange believes the proposed rule change will impose no 
    burden on competition.
    
    C. Self-Regulatory Organization's Statement on Comments on the Proposed 
    Rule Change Received From Members, Participants or Others
    
        No written comments were solicited or received with respect to the 
    proposed rule change.
    
    III. Date of Effectiveness of the Proposed Rule Change and Timing 
    for Commission Action
    
        The proposed rule change constitutes a stated policy, practice, or 
    interpretation with respect to the meaning, administration, or 
    enforcement of an existing rule of the Exchange and, therefore, has 
    become effective upon filing pursuant to Section 19(b)(3)(A)(i) of the 
    Act \6\ and Rule 19b-4(e)(1) \7\ thereunder. At any time within 60 days 
    of the filing of such proposed rule change, the Commission may 
    summarily abrogate such rule change if it appears to the Commission 
    that such action is necessary or appropriate in the public interest, 
    for the protection of investors, or otherwise in furtherance of the 
    purposes of the Act.
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        \6\ 15 U.S.C. 78s(b)(3)(A)(i).
        \7\ 17 CFR 240.19b-4(e)(1).
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    IV. Solicitation of Comments
    
        Interested persons are invited to submit written data, views and 
    arguments concerning the foregoing, including whether the proposed rule 
    change is consistent with the Act.\8\ Persons making written 
    submissions should file six copies thereof with the Secretary, 
    Securities and Exchange Commission, 450 Fifth Street, N.W., Washington, 
    D.C. 20549. Copies of the submission, all subsequent amendments, all 
    written statements with respect to the proposed rule change that are 
    filed with the Commission, and all written communications relating to 
    the proposed rule change between the Commission and any person, other 
    than those that may be withheld from the public in accordance with the 
    provisions of 5 U.S.C. 552, will be available for inspection and 
    copying in the Commission's Public Reference Room. Copies of such 
    filing will also be available for inspection and copying at the 
    principal office of Amex. All submissions should refer to the File No. 
    SR-Amex-98-30 and should be submitted by November 27, 1998.
    
        \8\ In reviewing this proposal, the Commission has considered 
    its impact on efficiency, competition, and capital formation. 15 
    U.S.C. 78c(f).
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        For the Commission by the Division of Market Regulation, 
    pursuant to delegated authority.\9\
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        \9\ 17 CFR 200.30-3(a)(12).
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    Margaret H. McFarland,
    Deputy Secretary.
    [FR Doc. 98-29621 Filed 11-4-98; 8:45 am]
    BILLING CODE 8010-01-M
    
    
    

Document Information

Published:
11/05/1998
Department:
Securities and Exchange Commission
Entry Type:
Notice
Document Number:
98-29621
Pages:
59816-59817 (2 pages)
Docket Numbers:
Release No. 34-40616, File No. SR-Amex-98-30
PDF File:
98-29621.pdf