96-31802. Comtrad Industries, Inc.; Analysis To Aid Public Comment  

  • [Federal Register Volume 61, Number 242 (Monday, December 16, 1996)]
    [Notices]
    [Pages 66040-66041]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 96-31802]
    
    
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    FEDERAL TRADE COMMISSION
    [File No. 962-3047]
    
    
    Comtrad Industries, Inc.; Analysis To Aid Public Comment
    
    AGENCY: Federal Trade Commission.
    
    ACTION: Proposed consent agreement.
    
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    SUMMARY: In settlement of alleged violations of federal law prohibiting 
    unfair or deceptive acts or practices and unfair methods of 
    competition, this consent agreement, accepted subject to final 
    Commission approval, would prohibit, among other things, the 
    Midlothian, Virginia-based company from misrepresenting, in connection 
    with any product for use in the storage of food, the product's 
    comparative or absolute ability to refrigerate or cool food items or 
    medicines or to maintain proper cold storage temperatures; the 
    product's comparative or absolute ability to heat or warm food items; 
    the product's comparative or absolute ability to hold its cooling 
    capacity after being unplugged from a power source; or the effect of 
    operating the product off a car battery when the car is not running. 
    The agreement settles allegations stemming from advertisements for 
    Comtrad's ``Koolatron'' thermo-electric cooler.
    
    DATES: Comments must be received on or before February 14, 1997.
    
    ADDRESSES: Comments should be directed to: FTC/Office of the Secretary, 
    Room 159, 6th St. and Pa. Ave., NW., Washington, DC 20580.
    
    FOR FURTHER INFORMATION CONTACT:
    
    Phoebe D. Morse, Federal Trade Commission, Boston Regional Office, 101 
    Merrimac Street, Suite 810, Boston, MA 02114-4719. (617) 424-5960
    John T. Dugan, Federal Trade Commission, Boston Regional Office, 101 
    Merrimac Street, Suite 810, Boston, MA 02114-4719. (617) 424-5960
    
    SUPPLEMENTARY INFORMATION: Pursuant to section 6(f) of the Federal 
    Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46, and Sec. 2.34 of the 
    Commission's rules of practice (16 CFR 2.34), notice is hereby given 
    that the above-captioned consent agreement containing a consent order 
    to cease and desist, having been filed with and accepted, subject to 
    final approval, by the Commission, has been placed on the public record 
    for a period of sixty (60) days. The following Analysis to Aid Public 
    Comment describes the terms of the consent agreement, and the 
    allegations in the accompanying complaint. An electronic copy of the 
    full text of the consent agreement package can be obtained from the 
    Commission Actions section of the FTC Home Page (for December 9, 1996), 
    on the World Wide Web, at ``http://www.ftc.gov/os/actions/htm.'' A 
    paper copy can be obtained from the FTC Public Reference Room, Room H-
    130, Sixth Street and Pennsylvania Avenue, NW., Washington, DC 20580, 
    either in person or by calling (202) 326-3627. Public comment is 
    invited. Such comments or views will be considered by the Commission 
    and will be available for inspection and copying at its principal 
    office in accordance with Sec. 4.9(b)(6)(ii) of the Commission's rules 
    of practice (16 CFR 4.9(b)(6)(ii)).
    
    Analysis of Proposed Consent Order To Aid Public Comment
    
        The Federal Trade Commission has accepted an agreement to a 
    proposed consent order from Comtrad Industries, Inc. The proposed 
    respondent is a marketer of ``Koolatron,'' a portable electronic food 
    cooler that doubles as a food warmer.
        The proposed consent order has been placed on the public record for 
    sixty (60) days for reception of comments by interested persons. 
    Comments received during this period will become part of the public 
    record. After sixty (60) days, the Commission will again review the 
    agreement and the comments received and will decide whether it should 
    withdraw from the agreement and take other appropriate action or make 
    final the agreement's proposed order.
        The Commission's complaint charges that the proposed respondent 
    made the following false and unsubstantiated representations about 
    Koolatron: (1) Koolatron is as effective at cooling food items and 
    medicines as a home refrigerator; (2) Koolatron will effectively cool 
    down warm items and heat up cold items; (3) once unplugged from a power 
    source, Koolatron will hold its cooling capacity for 24 hours; and (4) 
    operating Koolatron off a car battery when the car is not running will 
    result in only a minimal drain off the car's battery. The complaint 
    also charges that the proposed respondents represented that Koolatron 
    is effective, useful, or appropriate for cooling or heating food items, 
    but failed to disclose that in some circumstances Koolatron
    
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    may not keep perishable food items sufficiently cold to prevent the 
    growth of harmful bacteria on the food, or that Koolatron's maximum 
    internal heating temperature is not high enough to kill or prevent the 
    growth of certain harmful bacteria on perishable food items.
        The proposed consent order contains provisions designed to remedy 
    the violations charged and to prevent proposed respondent from engaging 
    in similar acts in the future.
        Part I of the proposed order, in connection with any product for 
    use in the storage of food, prohibits the proposed respondent from 
    misrepresenting: (1) The comparative or absolute ability of such 
    product to refrigerate or cool food items or medicines or to maintain 
    proper cold storage temperatures; (2) the comparative or absolute 
    ability of such product to heat or warm food items; (3) the comparative 
    or absolute ability of such product to hold its cooling capacity after 
    being unplugged from a power source; or (4) the effect of operating 
    such product off a car battery when the car is not running, including 
    the amount of power used by the product in such circumstances or the 
    potential for such use to drain the car battery of all power. Part II, 
    in connection with any product for use in the storage of food, 
    prohibits any representation about the benefits, performance, efficacy, 
    or safety of such product, unless proposed respondent possesses and 
    relies upon competent and reliable evidence, which when appropriate 
    must be competent and reliable scientific evidence, that substantiates 
    the representation.
        Part III of the proposed order, in connection with Koolatron or any 
    substantially similar product, prohibits any representation about the 
    effectiveness, usefulness, or appropriateness of such product for 
    cooling food items, unless proposed respondent also discloses that such 
    product may not keep perishable food items sufficiently cold in some 
    circumstances to prevent the growth of harmful bacteria on the food. 
    Part IV of the proposed order, in connection with Koolatron or any 
    substantially similar product, prohibits any representation about the 
    effectiveness, usefulness, or appropriateness of such product for 
    heating or warming food items, unless proposed respondent also 
    discloses that use of the product for such purposes may pose a risk of 
    buildup of harmful bacteria on the food.
        The proposed order (Part V) contains record keeping requirements 
    for materials that substantiate, qualify, or contradict covered claims 
    and requires the proposed respondent to keep and maintain all 
    advertisements and promotional materials containing any representation 
    covered by the proposed order. In addition, the proposed order (Part 
    VI) requires distribution of a copy of the consent decree to current 
    and future officers and agents.
        Part VII provides for Commission notification upon a change in the 
    corporate respondent. The proposed order also requires the filing of 
    compliance report(s) (Part VIII). Finally, Part IX provides for the 
    termination of the order after twenty years under certain 
    circumstances.
        The purpose of this analysis is to facilitate public comment on the 
    proposed order, and it is not intended to constitute an official 
    interpretation of the agreement and proposed order or to modify in any 
    way their terms.
    Donald S. Clark,
    Secretary.
    [FR Doc. 96-31802 Filed 12-13-96; 8:45 am]
    BILLING CODE 6750-01-P
    
    
    

Document Information

Published:
12/16/1996
Department:
Federal Trade Commission
Entry Type:
Notice
Action:
Proposed consent agreement.
Document Number:
96-31802
Dates:
Comments must be received on or before February 14, 1997.
Pages:
66040-66041 (2 pages)
Docket Numbers:
File No. 962-3047
PDF File:
96-31802.pdf