96-31927. Notice of Proposed Information Collection; Headquarters, U.S. Marine Corps

[Federal Register Volume 61, Number 243 (Tuesday, December 17, 1996)]
[Notices]
[Pages 66263-66264]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-31927]


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DEPARTMENT OF DEFENSE

Department of the Navy


Notice of Proposed Information Collection; Headquarters, U.S. 
Marine Corps

SUMMARY: In compliance with Section 3506(c)(2)(A) of the Paperwork 
Reduction Act of l995, the Marine Corps announces the proposed 
extension of a previously approved public information collection and 
seeks public comment on the provisions thereof. Comments are invited 
on: (a) whether the proposed

[[Page 66264]]

collection of information is necessary for the proper performance of 
the functions of the agency, including whether the information shall 
have practical utility; (b) the accuracy of the agency's estimate of 
the burden of the proposed information collection; (c) ways to enhance 
the quality, utility, and clarity of the information to be collected; 
and (d) ways to minimize the burden of the information collection on 
respondents, including through the use of automated collection 
techniques or other forms of information technology.

DATES: Consideration will be given to all comments received by February 
18, 1997.

ADDRESSES: Written comments and recommendations on the proposed 
information collection should be sent to Headquarters Marine Corps, 
Assistant Chief of Staff for Advertising, Marine Corps Recruiting 
Command, #2 Navy Annex, Washington, DC 20380-1775.

FOR FURTHER INFORMATION CONTACT: To request more information on this 
proposed information collection or to obtain a copy of the proposal and 
associated collection instruments, please write to the above address, 
or call Captain T. M. Fox at [phone].
    Title and OMB Number: Marine Corps Advertising Awareness and 
Attitude Tracking Study; OMB Control Number 0704-0155.
    Needs and Uses: The Marine Corps Advertising Awareness and Attitude 
Tracking Study is used by the Marine Corps to measure the effectiveness 
of current advertising campaigns. This information is also used to plan 
future advertising campaigns.
    Affected Public: Individuals or Households; Annual Burden Hours: 
630; Number of Respondents: 900; Responses per Respondent: 2; Average 
Burden per Response: 21 minutes; Frequency: Semi-annually.

SUPPLEMENTARY INFORMATION: The Marine Corps Advertising Awareness and 
Attitude Tracking Study will be used by the Marine Corps to gauge the 
effectiveness of current advertising campaigns. The study also serves 
as an important planning tool in shaping the strategy for future 
advertising efforts.

    Dated: December 9, 1996.
D.E. Koenig, Jr.,
LCDR, JAGC, USN, Federal Register Liaison Officer.
[FR Doc. 96-31927 Filed 12-16-96; 8:45 am]
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