X09-281207. [No title available]  

  • [Federal Register Volume 74, Number 233 (Monday, December 7, 2009)]
    [Unknown Section]
    [Pages 64363-64371]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: X09-281207]
    
    
    [[Page 64363]]
    
    
    
    
    FEDERAL TRADE COMMISSION (FTC)
    
    
    
    Statement of Regulatory Priorities
    I. REGULATORY PRIORITIES
    Background
    The Federal Trade Commission (FTC or Commission) is an independent 
    agency charged with protecting American consumers from ``unfair methods 
    of competition'' and ``unfair or deceptive acts or practices'' in the 
    marketplace. The Commission strives to ensure that consumers benefit 
    from a vigorously competitive marketplace. The Commission's work is 
    rooted in a belief that competition, based on truthful and non-
    misleading information about products and services, brings the best 
    choice of products and services at the lowest prices for consumers.
    The Commission pursues its goal of promoting competition in the 
    marketplace through two different, but complementary, approaches. Fraud 
    and deception injure both consumers and honest competitors alike and 
    undermine competitive markets. Through its consumer protection 
    activities, the Commission seeks to ensure that consumers receive 
    accurate, truthful, and non-misleading information in the marketplace. 
    At the same time, for consumers to have a choice of products and 
    services at competitive prices and quality, the marketplace must be 
    free from anticompetitive business practices. Thus, the second part of 
    the Commission's basic mission--antitrust enforcement--is to prohibit 
    anticompetitive mergers or other anticompetitive business practices 
    without unduly interfering with the legitimate activities of 
    businesses. These two complementary missions make the Commission unique 
    insofar as it is the Nation's only Federal agency to be given this 
    combination of statutory authority to protect consumers.
    The Commission is, first and foremost, a law enforcement agency. It 
    pursues its mandate primarily through case-by-case enforcement of the 
    Federal Trade Commission Act and other statutes. In addition, the 
    Commission is also charged with the responsibility of issuing and 
    enforcing regulations under a number of statutes. Pursuant to the FTC 
    Act, for example, the Commission currently has in place sixteen trade 
    regulation rules. The Commission also has adopted a number of voluntary 
    industry guides. Most of the regulations and guides pertain to consumer 
    protection matters and are generally intended to ensure that consumers 
    receive the information necessary to evaluate competing products and 
    make informed purchasing decisions.
    Industry Self-Regulation and Compliance Partnerships with Industry
    The Commission vigorously protects consumers through a variety of tools 
    including both regulatory and non-regulatory approaches. To that end, 
    it has encouraged industry self-regulation, developed a corporate 
    leniency policy for certain rule violations, and established compliance 
    partnerships where appropriate. The Commission has held workshops and 
    issued reports that encourage industry self-regulation and compliance 
    partnerships in several areas. As detailed below, information privacy 
    and security, the evolving nature of technology, consumer credit and 
    finance, and health care issues continue to be at the forefront of the 
    Commission's consumer protection and competition programs. By subject 
    area, we discuss the major workshops and reports\1\ the FTC has issued 
    since the 2008 Regulatory Plan was published.
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    \1\ The FTC also prepares a number of annual and periodic reports on 
    the statutes it administers. These are not discussed in this plan.
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    (a) Protecting Personal Information. The Commission convened a number 
    of workshops in interrelated areas associated with protecting personal 
    information, consumer privacy, and identity theft. They include:
     On November 13, 2008, the FTC and the Southern Methodist 
                University Dedman School of Law co-hosted a workshop on how 
                businesses can secure personal information and protect the 
                privacy of consumers and employees. The workshop was 
                presented in partnership with the International Association 
                of Privacy Professionals which provides guidance to 
                businesses on data security, privacy, and responses to data 
                breaches.
     On March 16-17, 2009, the FTC, along with the Asia-Pacific 
                Economic Cooperation forum and the Organization for 
                Economic Cooperation and Development, co-hosted an 
                international conference on how companies can manage 
                personal data security issues in a global information 
                environment where data can be stored and accessed from 
                multiple jurisdictions.
     On April 29, 2009, the FTC held a workshop to help businesses 
                implement data security practices to deter identity thieves 
                and recognize telltale signs - or red flags - that thieves 
                are trying to use personal information they have obtained.
     Beginning December 7, 2009, the Commission will hold three 
                roundtables to explore the privacy challenges posed by 21st 
                century technology and business practices that collect and 
                use company data. The goal of the roundtables is to 
                determine how best to protect consumers while supporting 
                beneficial uses of the information and technological 
                innovation.
    As an outgrowth of an April 2007 federal government strategic plan 
    which contained 31 recommendations to address identity theft, the 
    President's Identity Task Force (co-chaired by the Attorney General and 
    the FTC's Chairman) released an October 2008 report on the progress 
    made in implementing the recommendations.\2\ The report discusses the 
    FTC's workshops, training seminars, and extensive outreach with public, 
    private, and non-government organizations on preventing identity theft. 
    Related to this, and following a December 2007 workshop on the use of 
    Social Security numbers, the Commission issued a December 2008 report 
    ``Security in Numbers: Social Security and Identity Theft: A Federal 
    Trade Commission Report Providing Recommendations on Social Security 
    Number Use in the Private Sector.''\3\
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    \2\ See ``The President's Identity Theft Task Force Report'' at http://
    www.ftc.gov/os/2008/10/081021taskforcereport.pdf.
    \3\ The complete report is at http://www.ftc.gov/os/2008/12/
    P075414ssnreport.pdf.
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    As a result of a November 2007 town hall on issues related to online 
    behavioral advertising - the practice of tracking an individual's 
    online activities in order to deliver advertising tailored to his or 
    her interests - and how best to protect consumer privacy, the FTC staff 
    put out for comment a set of four principles in December 2007. The 
    principles were transparency and consumer control, reasonable security 
    for consumer collected data, express consumer consent to material 
    changes in privacy policy, express consumer consent to use of sensitive 
    data. After considering the comments, the Commission issued a report in 
    February 2009, ``Self-Regulatory Principles for Online Behavioral 
    Advertising,'' which revised and retained the principles governing 
    self-regulation by advertisers.\4\
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    \4\ This can be found at http://www.ftc.gov/os/2009/02/
    P085400behavadreport.pdf.
    
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    (b) Mobile Marketplace. In May 2008, the Commission held a town hall 
    meeting to assess the evolving mobile commerce marketplace and its 
    implications for consumer protection policies. As a result of that 
    meeting and based on further review, the FTC staff issued an April 2009 
    report ``Beyond Voice: Mapping the Mobile Marketplace.''\5\ The report 
    found that cost disclosures about mobile services continue to generate 
    consumer complaints and that the increased use of smartphones to access 
    the mobile Web presented unique privacy concerns, especially regarding 
    children. The report also highlighted the need to monitor the impact of 
    unwanted mobile text messages, malware, and spyware and the substantial 
    cost to carriers (and potentially consumers) of blocking them.
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    \5\ This is located at www.ftc.gov/reports/mobilemarketplace/
    mobilemktgfinal.pdf.
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    (c) Debt Collection. In October 2007, the Commission held a two-day 
    workshop to explore how collection industry changes have affected 
    consumers and businesses. In February 2009, in addition to its annual 
    report on the Fair Debt Collection Practices Act (FDCPA), the FTC 
    issued ``Collecting Consumer Debts: The Challenges of Change.''\6\ The 
    report found that major problems in the flow of information in the 
    collection chain and recommended that consumers be provided better 
    information on debts and their rights. The report also recommended that 
    debt collection laws should be modernized to reflect changes in 
    technology and that Congress authorize the FTC to issue rules under the 
    FDCPA.
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    \6\ This is at http://www.ftc.gov/bcp/workshops/debtcollection/
    dcwr.pdf.
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    The report further notes that the FTC lacked sufficient information on 
    debt collection proceedings. On August 5-6, September 29-30, and 
    December 4, 2009, the Commission has held or will hold roundtables 
    examining consumer protection issues involving debt collections, both 
    in litigation and arbitration proceedings.
    (d) Health Care. On November 21, 2008, the Commission held roundtables 
    on two distinct health care issues involving competition and consumer 
    protection issues: competition between health care providers based on 
    quality information, and competition which may be provided by an 
    abbreviated regulatory approval for follow-on biologics (FOBs).
    In June 2009, the Commission issued two reports on health care issues. 
    The first, ``Follow-On Biologic Drug Competition,''\7\ was a result of 
    the November workshop. After discussing the differences between FOB 
    drugs and branded-generic drugs and noting that competition by FOBs is 
    unlikely to be similar to brand-generic competition (substantial FOB 
    costs, limited competition, lack of automatic substitution, FOB 
    difficulty gaining market share), the report concludes that patent 
    protection and market-based pricing will promote competition by FOBs 
    and recommends legislation to put in place an abbreviated FDA approval 
    process for FOBs. The second report, ``Authorized Generics: An Interim 
    Report,''\8\ analyzes price reductions when authorized generic (AG) 
    drugs compete with first-to-file generics during 180-day exclusivity 
    and the impact of brand-generic patent litigation settlements that 
    contain provisions on launching an AG drug. The FTC's report was 
    prepared in response to requests from Congress and is relevant to 
    health care reform initiatives.
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    \7\ The link is http://www.ftc.gov/os/2009/06/
    P083901biologicsreport.pdf.
    \8\ The link is www.ftc.gov/os/2009/06/
    P062105authorizedgenericsreport.pdf.
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    (e) Competition. On February 17-19 and May 20-21, 2009, the Commission 
    hosted public workshops on resale price maintenance under the Sherman 
    Act and the FTC Act, focusing on how best to distinguish resale price 
    maintenance that benefits consumers from that which does not. The 
    workshops discussed theories of economic benefits and harms, featured 
    panel presentations, and allowed for audience questions. On October 17, 
    2008, the FTC held a workshop on the scope of ``unfair methods of 
    competition'' in section 5 of the FTC Act. The Commission considered 
    the history of the provision, FTC and court interpretations, 
    contemporary business conduct, and issues concerning standard-setting 
    organizations.
    In addition, beginning December 3, 2009, and ending January 26, 2010, 
    the Commission and the Department of Justice will hold a series of five 
    joint public workshops to explore updating the guidelines used to 
    evaluate the potential competitive effects of mergers and acquisitions. 
    The purpose of the review is to consider guideline revisions to more 
    accurately reflect agency practice and result in a more efficient 
    review process. The agencies have requested comments on twenty 
    questions related to competitive effects; market definition, share, and 
    concentration; and the price and non-price effects of mergers.
    (f) Intellectual Property. The Commission held a series of five 
    hearings on the ``Evolving Intellectual Property (IP) Marketplace.'' 
    The hearings generally focused on examining changes in intellectual 
    property law, patent-related business models, and new information 
    regarding the operation of the IP marketplace since the issuance of the 
    FTC's October 2003 report, ``To Promote Innovation: The Proper Balance 
    of Competition and Patent Law and Policy.''
     Overview Hearing. On December 5, 2008, three panels provided 
                an overview of developing business models, recent and 
                proposed changes in IP remedies law, and changes in legal 
                doctrines affecting the value and licensing of patents.
     Remedies. On February 11-12, 2009, the Commission held 
                hearings on damages in patent cases and recent changes in 
                permanent injunction and willful infringement standards in 
                the wake of recent court decisions.
     Operation of IP Markets. The hearings on March 18-19, 2009 
                explored how different industries use patents, the economic 
                and legal perspectives on IP and technology markets, and 
                the notice role of patents.
     Markets for Intellectual Property. This April 17, 2009 hearing 
                addressed new business models in the IP market; strategies 
                for buying, selling, and licensing patents; and the role of 
                secondary markets.
     Industry Focus. On May 4-5, 2009, in conjunction with the 
                Berkeley Center for Law and Technology and the Berkeley 
                Center for Competition Policy, the Commission considered 
                how markets for patents and technology operate in different 
                industries and how patent policy might be adjusted to 
                respond to problems and better promote innovation and 
                competition.
    In addition to these five IP hearings, the Commission and the 
    Technology Law and Public Policy Clinic at the University of Washington 
    School of Law hosted a ``Digital Rights Management'' (DRM) conference 
    on March 25, 2009. The conference addressed the use of DRM 
    technologies, practices which are expected to become more prevalent in 
    U.S. markets.
    
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    (g) Journalism and the Internet. On December 1-2, 2009, the FTC will 
    host a two-day workshop titled ``From Town Criers to Bloggers: How Will 
    Journalism Survive the Internet Age?'' 74 FR 51605 (Oct. 7, 2009). The 
    workshop will broadly consider the economics of journalism; the wide 
    variety of new business and non-profit models for journalism; the 
    financial, technological, and other challenges facing the news 
    industry; and a variety of government policies, including antitrust, 
    copyright, and tax policy, bearing on journalism. Witnesses will 
    include journalists and representatives of news organizations, new 
    media representatives, direct marketers, academics, and consumer 
    advocates.
    (h) Other Workshops. The FTC hosted a ``Fraud Forum'' on February 25-
    26, 2009. The first day was open to the public and addressed the many 
    aspects of fraud today. The second day was open only to domestic and 
    international law enforcement officials and focused on improving 
    interagency coordination in consumer fraud cases. On March 12, 2009, 
    the FTC staff conducted a forum to gather information for an upcoming 
    education campaign involving advertising and marketing to children.
    Then-Chairman William E. Kovacic also issued a report that considered 
    basic questions and future directions as the Commission approaches its 
    100-year anniversary in 2014.\9\ The report was based on seven months 
    of agency self-assessment and numerous consultations with officials in 
    the public and private sector, and concluded, ``The progress of the 
    Federal Trade Commission in its modern era has built heavily upon the 
    willingness of its people to assess their work critically and explore 
    possibilities for improvement. Critical self-study and external 
    consultations not only have helped identify paths to achieving 
    greatness, but also have renewed the institution's commitment to 
    fulfill the destiny that Congress in 1914 wished it to achieve.'' The 
    report, the latest element of that tradition, seeks to ingrain in the 
    agency a habit of periodic self-assessment to illuminate the way to 
    future improvements.
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    \9\ See Chairman William E. Kovacic, ``The Federal Trade Commission at 
    100: Into Our 2nd Century - The Continuing Pursuit of Better Practices, 
    A Report by Federal Trade Commission'' (January 2009), available at 
    http://www.ftc.gov/os/2009/01/ftc100rpt.pdf.
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    In other areas, like the entertainment industry, the Commission has 
    encouraged industry groups to improve their self-regulatory programs to 
    discourage the marketing to children of movies, games, and music that 
    the industries' rating or labeling systems say are inappropriate for 
    children or warrant parental caution due to their violent content. The 
    motion picture, electronic game and music industries have each 
    established self-regulatory systems that rate or label products in an 
    effort to help parents seeking to limit their children's exposure to 
    violent materials. Since 1999, the Commission has issued six reports on 
    these three industries, examining the industries' compliance with their 
    own voluntary marketing guidelines.\10\
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    \10\ For the most recent report, see ``Federal Trade Commission, 
    Marketing Violent Entertainment to Children: A Fifth Follow-Up Review 
    of Industry Practices in the Motion Picture, Music Recording & 
    Electronic Game Industries A Report to Congress'' (April 2007), 
    available at www.ftc.gov/reports/violence/
    070412MarketingViolentEChildren.pdf.
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    Staff is currently working on the development of a mall intercept study 
    of parental awareness and use of rating information on movie DVDs and 
    on a telephone survey on parental awareness and attitudes toward the 
    marketing and sale of Unrated ``Director's Cut'' DVDs. The results of 
    this research will be reported in the Commission's seventh media 
    violence report, with an anticipated release in the Fall of 2009.
    Regarding advertising for alcoholic products, the Commission plans to 
    issue each year orders requiring two to four suppliers to provide 
    information about advertising and marketing practices and compliance 
    with self-regulatory guidelines. In June 2009, the Commission issued 
    orders pursuant to FTC Act Section 6(b) to three alcohol companies, 
    asking for information about advertising and marketing practices. In 
    the coming year, FTC will review the companies' responses to the orders 
    in light of the provisions of the alcohol industry self-regulatory 
    codes. The FTC will continue to monitor advertising and marketing 
    efforts by other industry members. It will also continue to promote the 
    ``We Don't Serve Teens'' consumer education program, supporting the 
    legal drinking age.\11\
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    \11\ More information can be found at http://www.dontserveteens.gov/.
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    The Commission will continue to examine issues related to food 
    marketing to youth. In July 2008, the Commission published a report to 
    Congress on this topic\12\ based on the responses of 44 members of the 
    food and beverage industry to Special Orders issued by the Commission 
    in 2007 under Section 6(b) of the FTC Act. The Commission's report 
    found that, in 2006, the surveyed companies spent more than $1.6 
    billion in youth-directed marketing, often employing a variety of 
    integrated techniques such as traditional media, digital- and Internet-
    based platforms, packaging and in-store marketing, and cross-promotions 
    with media and entertainment companies including the use of licensed 
    characters. Among the report recommendations were that food companies 
    adopt meaningful nutrition-based standards for marketing products to 
    children and that companies define ``marketing to children'' to 
    encompass the full spectrum of advertising and promotional techniques. 
    After receipt of 2009 data from the companies during 2010, the 
    Commission intends to conduct a follow-up study to assess the extent to 
    which recommendations from the 2008 report have been implemented and 
    whether additional measures are needed.
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    \12\ See ``Marketing Food to Children and Adolescents: A Review of 
    Industry Expenditures, Activities, and Self-Regulation'' (July 2008), 
    available at http://www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf.
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    The Commission is also spearheading an Interagency Working Group on 
    Food Marketed to Children, made up of members of the FTC, the Food and 
    Drug Administration, the Centers for Disease Control and Prevention, 
    and the Department of Agriculture. The working group was established in 
    response to a provision in the FY 2009 Omnibus Appropriations Act (H.R. 
    1105) and is charged with conducting a study and developing 
    recommendations for nutritional standards for foods marketed to 
    children ages 17 and under. Findings and recommendations will be 
    submitted in a report to Congress by July 2010.
    Additionally, in the industry self-regulation area, the Commission 
    continues to apply the Textile Corporate Leniency Policy Statement for 
    minor and inadvertent violations of the Textile or Wool Rules that are 
    self-reported by the company. 67 FR 71566 (Dec. 2, 2002). Generally, 
    the purpose of the Textile Corporate Leniency Policy is to help 
    increase overall compliance with the rules while also minimizing the 
    burden on business of correcting (through relabeling) inadvertent 
    labeling errors that are not likely to cause injury to consumers. Since 
    the Textile Corporate Leniency Program was announced, 160 companies 
    have been granted ``leniency'' for self-reported minor violations of 
    FTC textile regulations.
    Finally, the Commission also has engaged industry in compliance 
    partnerships in at least two areas
    
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    involving the funeral and franchise industries. Specifically, the 
    Commission's Funeral Rule Offender Program, conducted in partnership 
    with the National Funeral Directors Association, is designed to educate 
    funeral home operators found in violation of the requirements of the 
    Funeral Rule, 16 CFR 453, so that they can meet the rule's disclosure 
    requirements. Nearly 300 funeral homes have participated in the program 
    since its inception in 1996. In addition, the Commission established 
    the Franchise Rule Alternative Law Enforcement Program in partnership 
    with the International Franchise Association (IFA), a nonprofit 
    organization that represents both franchisors and franchisees. This 
    program is designed to assist franchisors found to have a minor or 
    technical violation of the Franchise Rule, 16 CFR 436, in complying 
    with the rule. Violations involving fraud or other section 5 violations 
    are not candidates for referral to the program. The IFA teaches the 
    franchisor how to comply with the rule and monitors its business for a 
    period of years. Where appropriate, the program offers franchisees the 
    opportunity to mediate claims arising from the law violations. Since 
    December 1998, twenty-one companies have agreed to participate in the 
    program.
    Rulemakings that Have International Effects
    The OMB has requested that agencies discuss the international effects 
    of their rulemakings in the regulatory plan narrative per the 
    recommendation of the OMB Secretariat General of the European 
    Commission joint report to the U.S.-European Union (EU) High Level 
    Regulatory Cooperation Forum
    And Transatlantic Economic Council (TEC).\13\ The Commission has 
    statutory authority and implementing regulatory authority to prevent 
    unfair or deceptive acts or practices in commerce among the states or 
    with foreign nations. The Commission's Rules apply to foreign-based 
    corporations doing business in the United States. As explained below, 
    to the extent that foreign companies do business in the United States 
    or their conduct from outside causes or is likely to cause reasonably 
    foreseeable injury within the United States, these foreign entities are 
    required to comply with the applicable statutes and rules.
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    \13\ See ``Review of the Application of EU and US Regulatory Impact 
    Assessment Guidelines on the Analysis of Impacts on International Trade 
    and Investment'' (May 2008), available at http://www.whitehouse.gov/
    omb/assets/regulatory_matters_pdf/sg_omb_final.pdf.
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    The Commission enforces Section 5(a) of the FTC Act, which provides 
    that ``unfair or deceptive acts or practices in or affecting commerce 
    ... are ... declared unlawful.'' Recently, the ``Undertaking Spam, 
    Spyware, And Fraud Enforcement With Enforcers beyond Borders Act of 
    2006'' (or the ``U.S. SAFE WEB Act of 2006'' or ``SAFE WEB'') (Pub. L. 
    No. 109-455, codified to the FTC Act, 15 U.S.C. Sec.  41 et seq.) 
    amended Sec. 5(a)'s ``unfair or deceptive acts or practices'' to 
    include such acts or practices involving foreign commerce that cause or 
    are likely to cause reasonably foreseeable injury within the United 
    States or involve material conduct occurring within the United States. 
    This amendment expressly confirmed the FTC's authority to redress harm 
    in the United States caused by foreign actors and harm abroad caused by 
    U.S. actors. This also clarified the factors for Commission 
    consideration in establishing Trade Regulation Rules to remedy unfair 
    or deceptive acts or practices that occur on an industry-wide basis. 
    Under Section 18 of the FTC Act, the Commission is authorized to 
    prescribe ``rules which define with specificity acts or practices which 
    are unfair or deceptive acts or practices in or affecting commerce'' 
    within the meaning of Section 5(a)(1) of the Act.
    Turning to specific rules and rulemakings and their international 
    effects or of potential international interest, the Premerger 
    Notification Rules, 16 CFR 801-803, for example, apply to mergers or 
    acquisitions reaching a certain size threshold and where one or both 
    parties are of a certain size. In addition, the Energy Independence and 
    Security Act of 2007 provided the Commission with authority to 
    promulgate a rule addressing manipulation of wholesale prices for 
    petroleum products and authorizes rule provisions prohibiting persons 
    from supplying misleading or deceptive information or data to certain 
    entities. As discussed within Final Actions below, the Commission 
    announced a final rule on August 6, 2009.
    For the Commission's consumer protection mission, some of the rules 
    currently being reviewed may have effects on international companies 
    doing business in the United States or on U.S. businesses regarding 
    their dealings with foreigners. These include, among other things, the 
    provisions of the recently promulgated Health Breach Notification Rule, 
    16 CFR 318, which applies to foreign vendors of personal health records 
    and related entities. Other rules that are pending or under review and 
    that may have an effect on international commerce include: the 
    Regulations under the Comprehensive Smokeless Tobacco Health Education 
    Act of 1986, 16 CFR 307; Trade Regulation Rules adopted pursuant to the 
    Telephone Disclosure and Dispute Resolution Act of 1992 (900 Number 
    Rule), 16 CFR 308; Telemarketing Sales Act, which prohibit calls to 
    persons listed on the Do-Not-Call list, 16 CFR 310; the rulemakings on 
    Mortgage Acts and Practices and Mortgage Assistance Relief Services, to 
    be codified at 16 CFR 321, 322; Power Output Claims for Amplifiers Used 
    in Home Entertainment Systems, 16 CFR 432; and the Trade Regulation 
    Rule on Mail or Telephone Order Merchandise, which covers purchases on 
    the Internet, 16 CFR 435.
    In addition, many of the FTC Guides also apply to foreign entities 
    doing business in the United States or are of interest to such foreign 
    entities. These include among others: Guides for the Jewelry, Precious 
    Metals, and Pewter Industries, 16 CFR 23; the Guides Concerning the Use 
    of Endorsements and Testimonials in Advertising, 16 C.F.R. 255; Guides 
    Concerning Fuel Economy Advertising for New Automobiles, 16 CFR 259; 
    and the Guides for the Use of Environmental Marketing Claims, 16 CFR 
    260. The FTC also issued and applies an Enforcement Statement on the 
    use of Made in USA and other U.S. origin claims in advertising and 
    labeling.\14\ The principles set forth in this enforcement policy 
    statement apply to U.S. origin claims included in labeling, 
    advertising, other promotional materials, and all other forms of 
    marketing, including marketing through digital or electronic means such 
    as the Internet or electronic mail.\15\
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    \14\ See http://www.ftc.gov/os/statutes/usajump.shtm.
    \15\ The Made in USA Enforcement Statement does not cover products 
    specifically subject to the country-of-origin labeling requirements of 
    the Textile Fiber Products Identification Act, the Wool Products 
    Labeling Act, the Fur Products Labeling Act, or the American Automobile 
    Labeling Act.
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    Rulemakings and Studies Required by Statute
    The Congress has enacted laws requiring the Commission to undertake 
    rulemakings and studies. They include at least 15 new rulemakings and 
    eight studies required by the Fair and Accurate Credit Transactions Act 
    of 2003, Pub. L. No. 108-159 (FACTA or the FACT Act) and the related 
    Credit
    
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    Card Accountability Responsibility and Disclosure Act of 2009, Pub. L. 
    No. 111-24 (CARD Act); the rulemaking pursuant to the Federal Deposit 
    Insurance Corporation Improvements Act of 1991, Pub. L. No. 102-242 
    (FDICIA); model privacy notices under the Gramm-Leach-Bliley Act; the 
    rulemakings concerning gasoline price manipulation and energy labeling 
    for lamps required or authorized by the Energy Security and 
    Independence Act of 2007, Pub. L. No. 110-140; temporary breach 
    notification requirements for vendors of personal health records under 
    the American Recovery and Reinvestment Act of 2009, Pub. L. 111-5; and 
    a rulemaking on mortgage loans pursuant to the Omnibus Appropriations 
    Act of 2009, Pub. L. No. 111-8. The Final Actions section below 
    describes actions taken on the required rulemakings and studies since 
    the 2008 Regulatory Plan was published.
    FACTA Rules. The Commission has already issued nearly all of the rules 
    required by FACTA. These rules are codified in several parts of 16 CFR 
    600 et seq. The remaining active FACTA rulemakings are:
    1. Credit Bureau Charge for Credit Scores-The Commission was required 
                to determine a fair and reasonable fee to be charged by a 
                consumer reporting agency for providing the credit score 
                information required under FACTA. On November 8, 2004, the 
                Commission issued an NPRM on reasonable fees for credit 
                scores. 69 FR 64698. The comment period ended on January 5, 
                2005. Staff reviewed the comments and is monitoring the 
                credit score market, where prices have continued to remain 
                reasonable and competitive.
    2. Risk Based Pricing Rule-The Commission jointly with the Federal 
                Reserve published a risk-based pricing proposal for comment 
                on May 19, 2008. 73 FR 28966. The comment period ended on 
                August 18, 2008. Risk-based pricing refers to the practice 
                of setting or adjusting the price and other terms of credit 
                offered or extended to a particular consumer to reflect the 
                risk of nonpayment by that consumer. This statutorily-
                required rulemaking would address the form, content, time, 
                manner, definitions, exceptions, and model of a risk-based 
                pricing notice. The agencies anticipate issuing a final 
                rule in December 2009.
    3. Furnisher Rules-On July 1, 2009, the Agencies issued furnisher 
                accuracy and dispute rules which are discussed under 
                Completed Actions below. On the same date, the Agencies 
                also issued an advance notice of proposed rulemaking 
                (``ANPRM'') that seeks to obtain information that would 
                assist in determining whether it would be appropriate to 
                propose an addition to one of the guidelines that would 
                delineate the circumstances under which a furnisher would 
                be expected to provide an account opening date, or any 
                other types of information, to a consumer reporting agency 
                to promote the integrity of the information. 74 FR 31529. 
                The comment period closed on August 31, 2009.
    4. Advertising Disclosure Rule for Free Credit Reports-Section 205 of 
                the CARD Act requires the Commission to issue a rule to 
                prevent deceptive marketing of ``free credit reports.'' On 
                October 7, 2009, the Commission issued an NPRM to amend the 
                Free Credit Reports Rule to require prominent disclosures 
                in advertising for ``free credit reports'' and to address 
                practices which interfere with consumers' ability to obtain 
                file disclosures from consumer reporting agencies. 74 FR 
                52915 (Oct. 15, 2009). Comments on the NPRM are due on 
                November 30, 2009.
    FACTA Study on Insurance Scores. On March 27, 2009, the Commission 
    issued Amended Orders to File a Special Report amending the compulsory 
    process resolution dated May 16, 2008 titled ``Resolution Directing Use 
    of Compulsory Process to Study the Effects of Credit Scores and Credit-
    Based Insurance Scores Under Section 215 of the FACT Act.'' This 
    Amended Order requires certain insurance companies to produce 
    information for a study on the use and effect of credit-based insurance 
    scores on consumers of homeowner's insurance. The Amended Orders were 
    served on nine of the largest private providers of homeowners insurance 
    on or about April 6, 2009; it is anticipated the insurers will have 
    fully complied with the Amended Orders by the middle of September, 
    2009. Staff has begun reviewing the data produced by the insurers and 
    is working to identify a sample set of data to be used for the study.
    FACTA Study on Credit Reports. Pending approval from the Office of 
    Management and Budget, the FTC plans to conduct a national study of the 
    accuracy of consumer reports in connection with Section 319 of the FACT 
    Act. This study is a follow-up to the Commission's two previous pilot 
    studies that were undertaken to evaluate a potential design for a 
    national study. Section 319 required the FTC to study the accuracy and 
    completeness of information in consumers' credit reports and to 
    consider methods for improving the accuracy and completeness of such 
    information. Section 319 also required the Commission to issue a series 
    of biennial reports to Congress over a period of eleven years from the 
    date of enactment (2003).
    FDICIA Rule. The FDICIA assigns to the Commission responsibilities for 
    certain non-federally insured depository institutions (``DIs'') and 
    private deposit insurers of such DIs. The FTC is required to prescribe 
    by regulation or order, the manner and content of certain disclosures 
    required of DIs that lack federal deposit insurance. From 1993-2003, 
    the Commission was statutorily barred on an annual basis from 
    appropriating funds for purposes of complying with FDICIA. The 
    Consolidated Appropriations Act of 2004 and subsequent yearly 
    appropriations have not imposed the same funding prohibition and the 
    Commission issued an NPRM on March 16, 2005, 70 FR 12823, and a revised 
    NPRM on March 14, 2009. 74 FR 10843. Staff is reviewing the comments on 
    the revised NPRM and expects to forward a recommendation to the 
    Commission by the end of 2009.
    Gramm-Leach-Bliley (GLB) Rule. Please see Final Actions for information 
    about a final GLB Rule.
    Energy Security and Independence Act Rules. Several sections of the 
    Energy Security and Independence Act of 2007 (ESIA), require or 
    authorize, among other things, that the Commission promulgate rules 
    concerning gas price manipulation and labeling requirements for various 
    categories of biodiesel fuels, as well as energy labeling requirements 
    for certain appliances including light bulbs.\16\ The active 
    rulemakings under ESIA are discussed below and, for the Market 
    Manipulation Rulemaking, in the Final Actions section.\17\
    ---------------------------------------------------------------------------
    \16\ The rulemaking concerning labeling for biofuels was completed in 
    2008.
    \17\ In addition, this act provides the Commission with authority to 
    promulgate energy labeling rules for consumer electronics; and the 
    Commission issued an ANPRM in May 2009. See Ongoing Reviews below.
    ---------------------------------------------------------------------------
    Section 321 of the ESIA requires the Commission to conduct a rulemaking 
    to consider the effectiveness of current energy labeling for lamps 
    (commonly referred to as ``light bulbs'') and to consider alternative 
    labeling approaches. In response to that
    
    [[Page 64368]]
    
    directive, the Commission issued an ANPRM on July 17, 2008, seeking 
    comments on the effectiveness of current labeling requirements for lamp 
    packages and possible alternatives to those requirements. 73 FR 40988. 
    As part of this effort, the Commission held a public roundtable meeting 
    on September 15, 2008; and the comment period ended on September 29, 
    2008. The Commission announced an NPRM on October 27, 2009, seeking 
    comments about proposed labeling requirements for light bulbs. 74 FR 
    57950 (Nov. 10, 2009). Comments are due by December 28, 2009. The 
    Commission will take final action before June 2010.
    Mortgage Loans Rule. Section 626 of the Omnibus Appropriations Act of 
    2009 directed the Commission to initiate a rulemaking proceeding with 
    respect to mortgage loans and prescribed that any violation of the rule 
    shall be treated as a violation of a rule under section 18 of the 
    Federal Trade Commission Act regarding unfair or deceptive acts or 
    practices. On June 1, 2009, the Commission published an ANPRM in two 
    parts: (1) Mortgage Acts and Practices through the life cycle of the 
    mortgage loan (i.e., loan advertising, marketing, origination, 
    appraisals, and servicing), 74 FR 26118, and (2) Mortgage Assistance 
    Relief Services (practices of entities providing assistance to 
    consumers in modifying mortgage loans or avoiding foreclosure), 74 FR 
    26130. The comment periods for the ANPRMs have closed. Staff is 
    reviewing the comments and expects to send a recommendation to the 
    Commission by fall 2009 relating to further proposed actions.
    Please see Final Actions below for information about the statutorily 
    required Temporary Breach Notification Rule.
    Ten-Year Review Program
    In 1992, the Commission implemented a program to review its rules and 
    guides regularly. The Commission's review program is patterned after 
    provisions in the Regulatory Flexibility Act, 5 USC 601-612. Under the 
    Commission's program, rules have been reviewed on a ten-year schedule 
    as resources permit. For many rules, this has resulted in more frequent 
    reviews than is generally required by section 610 of the Regulatory 
    Flexibility Act. This program is also broader than the review 
    contemplated under the Regulatory Flexibility Act, in that it provides 
    the Commission with an ongoing systematic approach for seeking 
    information about the costs and benefits of its rules and guides and 
    whether there are changes that could minimize any adverse economic 
    effects, not just a ``significant economic impact upon a substantial 
    number of small entities.'' 5 USC 610. The program's goal is to ensure 
    that all of the Commission's rules and guides remain in the public 
    interest. It complies with the Small Business Regulatory Enforcement 
    Act of 1996, Pub. L. No. 104-121. This program is consistent with the 
    Administration's ``smart'' regulation agenda to streamline regulations 
    and reporting requirements and section 5(a) of Executive Order 12866, 
    58 FR 51735 (Sept. 30, 1993).
    As part of its continuing ten-year review plan, the Commission examines 
    the effect of rules and guides on small businesses and on the 
    marketplace in general. These reviews may lead to the revision or 
    rescission of rules and guides to ensure that the Commission's consumer 
    protection and competition goals are achieved efficiently and at the 
    least cost to business. In a number of instances, the Commission has 
    determined that existing rules and guides were no longer necessary nor 
    in the public interest.
    Calendar Year 2008-09 Reviews
    Most of the matters currently under review pertain to consumer 
    protection and are intended to ensure that consumers receive the 
    information necessary to evaluate competing products and make informed 
    purchasing decisions. On February 5, 2009, the Commission published its 
    modified ten-year schedule of review and announced that it would 
    initiate the review of two rules and one guide during 2009: (1) the 
    Automotive Fuel Ratings, Certification, and Posting Rule (Fuel Ratings 
    Rule), 16 CFR 306, (2) the Rule Concerning Prenotification Negative 
    Option Plans (Negative Option Rule), 16 CFR 425, and (3) the Guides for 
    Private Vocational and Distance Education Schools (Vocational School 
    Guides), 16 CFR 254. 74 FR 6129 (Feb. 5, 2009). Discussion of these 
    three reviews follows.
    Fuel Ratings Rule. The Fuel Ratings Rule sets out a uniform method for 
    determining the octane rating of gasoline from the refiner through the 
    chain of distribution to the point of retail sale. The rule enables 
    consumers to buy gasoline with an appropriate octane rating for their 
    vehicle and establishes standard procedures for determining, 
    certifying, and posting octane ratings. On March 3, 2009, the 
    Commission published an ANPRM and requested comments on the rule as 
    part of its systematic periodic review of current rules and guides. 74 
    FR 9054. Staff anticipates that the Commission will issue an NPRM 
    during December 2009.
    Negative Option Rule. The Negative Option Rule governs the operation of 
    prenotification subscription plans. Under these plans, sellers ship 
    merchandise automatically to their subscribers and bill them for the 
    merchandise within a prescribed time. The rule protects consumers by 
    requiring the disclosure of the terms of membership clearly and 
    conspicuously and establishes procedures for administering the 
    subscription plans. An ANPRM was published on May 14, 2009, 74 FR 
    22720, and the comment period ended on July 27, 2009. Several states, a 
    county government agency, and an industry trade association filed 
    requests seeking to extend the comment period but the requests were so 
    close to the end of the comment period we could not extend the period. 
    On August 7, 2009, the Commission granted the requests to reopen and 
    extended the comment period until October 13, 2009.
    Vocational Schools Guides. The Commission is seeking public comments on 
    its Private Vocational and Distance Education Schools Guides, commonly 
    known as the Vocational Schools Guides. 74 FR 37973 (July 30, 2009). 
    Issued in 1972 and most recently amended in 1998 to add a provision 
    addressing misrepresentations related to post-graduation employment, 
    the guides advise businesses offering vocational training courses - 
    either on the school's premises or through distance education, such as 
    correspondence courses or the Internet - how to avoid unfair and 
    deceptive practices in the advertising, marketing, or sale of their 
    courses. The comment period closed on October 16, 2009.
    Ongoing Reviews
    Since the publication of the 2008 Regulatory Plan, the Commission has 
    initiated two rulemaking proceedings and is continuing review of a 
    number of rules and guides. The two new rulemaking proceedings are 
    discussed first under (a) Rules, followed by the other rule reviews and 
    then (b) Guides.
    (a) Rules
    Consumer Electronics Rule. The Commission has authority under section 
    325 of the ESIA to promulgate energy labeling rules for consumer 
    electronics (Consumer Electronics Rule). On March 16, 2009, the 
    Commission published an ANPRM seeking comments on whether it should 
    require labels for consumer
    
    [[Page 64369]]
    
    electronics, including televisions, computers, video recorder boxes, 
    and certain other equipment; the disclosures, need, and format of 
    labels; and appropriate test procedures. 74 FR 11045. The comment 
    period ended on May 14, 2009. Staff is currently reviewing the comments 
    and anticipates sending a recommendation to the Commission by the end 
    of 2009.
    Debt Relief Services TSR Rule. On July 30, 2009, the Commission 
    approved an NPRM seeking comments on a proposal to amend the 
    Telemarketing Sales Rule (TSR) to address the sale of debt relief 
    services, including: for-profit credit counselors; debt settlement 
    companies that promise to obtain substantially reduced, lump sum 
    settlements of consumers' debts; and debt negotiators that offer to 
    obtain interest rate reductions or other concessions to lower 
    consumers' monthly payments (Debt Relief Services TSR Rule) 74 FR 41988 
    (Aug. 19, 2009). The proposed amendments would define ``debt relief 
    services,'' to ensure that telemarketing transactions involving these 
    services would be subject to the TSR, mandate certain disclosures, and 
    prohibit misrepresentations and the request or receipt of payment for 
    these services until services have been performed and documented. The 
    comment period was initially set to close on October 9, 2009, but was 
    extended to October 26, 2009. Staff held a public forum on November 4, 
    2009, which afforded Commission staff and interested parties an 
    opportunity to discuss the proposed amendments as well as any issues 
    raised in comments in response thereto.
    Mail Order Rule. The Mail or Telephone Order Merchandise Rule (or the 
    Mail Order Rule), 16 CFR 435, requires that, when sellers advertise 
    merchandise, they must have a reasonable basis for stating or implying 
    that they can ship within a certain time. The Commission sought 
    comments about non-substantive changes to the rule to bring it into 
    conformity with changing conditions; including consumers' usage of 
    means other than the telephone to access the Internet when ordering, 
    consumers paying for merchandise by demand draft or debit card, and 
    merchants using alternative methods to make prompt rule-required 
    refunds. 72 FR 51728 (Sept. 11, 2007). Staff has reviewed the comments 
    and anticipates sending a recommendation to the Commission by early 
    2010.
    Business Opportunity Rule. The proposed Business Opportunity Rule stems 
    from the recently concluded review of the Franchise Rule, where staff 
    recommended that the rule be split into two parts; one part addressing 
    franchise issues and another part addressing business opportunity 
    issues. After reviewing the comments from an NPRM, 71 FR 19054 (Apr. 
    12, 2006), the Commission issued a revised NPRM on March 26, 2008, that 
    would require business opportunity sellers to furnish prospective 
    purchasers with specific information that is material to the consumer's 
    decision as to whether to purchase a business opportunity and which 
    should help the purchaser identify fraudulent offerings. 73 FR 16110. 
    The revised NPRM comment period ended on May 27, 2008, and the rebuttal 
    comment period ended on June 16, 2008. A public workshop was held on 
    June 1, 2009, to explore changes to the proposed rule and a related 
    comment period closed on June 30, 2009. The Commission plans to issue a 
    staff report on the Business Opportunity Rule in early 2010 and seek 
    comment on the report.
    Hart-Scott-Rodino Rules. For the Hart-Scott-Rodino Premerger 
    Notification Rules (HSR Rules), 16 CFR 801-803, Bureau of Competition 
    staff is continuing to review various HSR Rule provisions. Staff is 
    also reviewing the HSR Form and anticipates sending a recommendation to 
    the Commission in January 2010.
    Used Car Rule. The Used Motor Vehicle Trade Regulation Rule (Used Car 
    Rule), 16 CFR 455, sets out the general duties of a used vehicle 
    dealer, requires that a completed Buyers Guide be posted at all times 
    on the side window of each used car a dealer offers for sale, and 
    mandates disclosure of whether the vehicle is covered by a warranty, 
    and if so, the type and duration of the warranty coverage, or whether 
    the vehicle is being sold ``as is - no warranty.'' The Commission 
    published a notice seeking public comments on the effectiveness and 
    impact of the rule. 73 FR 42285 (July 21, 2008). The notice seeks 
    comments on a range of issues including, among others, whether a 
    bilingual Buyers Guide would be useful or practicable, as well as what 
    form such a Buyers Guide should take. Second, the notice seeks comments 
    on possible changes to the Buyers Guide that reflect new warranty 
    products such as certified used car warranties, that have become 
    increasingly popular since the rule was last reviewed. Finally, the 
    notice seeks comments on other issues including the continuing need for 
    the rule and its economic impact, the effect of the rule on deception 
    in the used car market, and the rule's interaction with other 
    regulations. The comment period ended on September 19, 2008, and staff 
    anticipates sending its recommendation to the Commission during fall 
    2009.
    Amplifier Rule. The Amplifier Rule, 16 CFR 432, assists consumers in 
    purchasing by standardizing the measurement and disclosure of various 
    performance attributes of power amplification equipment for home 
    entertainment purposes. The rule makes it an unfair or deceptive act or 
    practice for manufacturers and sellers of sound power amplification 
    equipment for home entertainment purposes to fail to disclose certain 
    performance information in connection with direct or indirect 
    representations of power output, power band, frequency or distortion 
    characteristics. The rule also sets out standard test conditions for 
    performing the measurements that support the required performance 
    disclosures. On February 27, 2008, the Commission published a request 
    for comments including a number of specific issues related to changes 
    in technology and products. 73 FR 10403. The comment period ended on 
    May 12, 2008, and staff anticipates sending a recommendation to the 
    Commission by fall 2009.
    Cooling-Off Rule. The Cooling-Off Rule requires that a consumer be 
    given a three-day right to cancel certain sales greater than $25.00 
    that occur at a place other than a seller's place of business. The rule 
    also requires a seller to notify buyers orally of the right to cancel; 
    to provide buyers with a dated receipt or copy of the contract 
    containing the name and address of the seller and notice of 
    cancellation rights; and to provide buyers with forms which buyers may 
    use to cancel the contract. An ANPRM seeking comment was published on 
    April 21, 2009. 74 FR 18170. The comment period was supposed to close 
    on June 22, 2009, but was extended to September 25, 2009. 74 FR 36972 
    (July 27, 2009). Staff is reviewing the comments and expects to prepare 
    a recommendation for the Commission during the early part of 2010.
    Smokeless Tobacco Regulations. The Commission's review of the 
    Regulations Under the Comprehensive Smokeless Tobacco Health Education 
    Act of 1986 (Smokeless Tobacco Regulations), 16 CFR 307, is ongoing. 
    The Smokeless Tobacco Regulations govern the format and display of 
    statutorily-mandated health warnings on all packages and advertisements 
    for smokeless tobacco. Staff anticipates Commission action
    
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    regarding review of this rule by early 2010.
    Pay-Per-Call Rule. The Commission's review of the Pay-Per-Call Rule, 16 
    CFR 308, is continuing. The Commission has held workshops to discuss 
    proposed amendments to this rule, including provisions to combat 
    telephone bill ``cramming'' - inserting unauthorized charges on 
    consumers' phone bills - and other abuses in the sale of products and 
    services that are billed to the telephone including voicemail, 900-
    number services, and other telephone based information and 
    entertainment services. The most recent workshop focused on the use of 
    800 and other toll-free numbers to offer pay-per-call services, the 
    scope of the rule, the dispute resolution process, the requirements for 
    a pre-subscription agreement, and the need for obtaining express 
    authorization from consumers before placing charges on their telephone 
    bills. The review record has remained open to encourage additional 
    comments on expansion of the rule's coverage. Staff anticipates 
    forwarding its recommendation to the Commission by December 2010.
    (b) Guides
    Fuel Economy Guide. The Fuel Economy Guide for new automobiles, 16 CFR 
    259, was adopted in 1975 to prevent deceptive fuel economy advertising 
    and to facilitate the use of fuel economy information in advertising. 
    As part of its regular review of all rules and guides, the Commission 
    issued a request for comments on May 9, 2007, on whether to retain or 
    amend the guide. 72 FR 72328. The Commission sought comments on, among 
    other things, whether there is a continuing need for the guide and, if 
    so, what changes should be made to it, if any, in light of 
    Environmental Protection Agency amendments to fuel economy labeling 
    requirements for automobiles. On April 28, 2009, the Commission 
    published proposed amendments to the Guide. The deadline for comments 
    was June 16, 2009. Staff is reviewing the comments and expects to make 
    a recommendation by the end of 2009.
    Jewelry, Precious Metals and Pewter Guides. After issuing a staff 
    advisory opinion indicating that the Commission's current Guides for 
    Jewelry, Precious Metals and Pewter Industries, 16 CFR 23, did not 
    address descriptions of new platinum alloy products, the Commission 
    issued a Request for Public Comments on whether the platinum section of 
    the Guides for Jewelry, Precious Metals and Pewter Industries, should 
    be amended to provide guidance on how to non-deceptively mark or 
    describe products containing between 500 and 850 parts per thousand 
    (ppt) pure platinum and no other platinum group metals. 70 FR 38834 
    (July 6, 2005). After reviewing the comments, the Commission issued a 
    notice seeking comment on proposals to amend the platinum section of 
    the Guides to address the new platinum alloys. 73 FR 10190 (Feb. 26, 
    2008). The extended comment period ended August 25, 2008. Staff expects 
    that the Commission will amend the Guides during late 2009 to provide 
    that marketers may non-deceptively mark and describe an alloy of 
    platinum and non-precious metals consisting of at least 500 parts per 
    thousand (ppt), but less than 850 ppt, pure platinum and less than 950 
    ppt total platinum group metals (PGM) as ``platinum,'' provided they 
    make certain disclosures.
    Green Guides. The Commission previously announced that it would review 
    the Green Guides, 16 CFR 260. 73 FR 66091 (Nov. 27, 2007). The Green 
    Guides outline general principles that apply to all environmental 
    marketing claims and provide guidance regarding specific environmental 
    claims. The Commission sought comment on the need for the guides and 
    their economic impact, the effect of the guides on the accuracy of 
    various environmental claims, and the interaction of the guides with 
    other environmental marketing regulations. As part of its review, 
    during 2008, the Commission held workshops and received comments in 
    three specific areas: 1) carbon offsets and renewable energy 
    certificates (Jan. 8, 2008); 2) environmental packaging claims and 
    green packaging (April 30, 2008); and 3) developments in green building 
    and textiles claims and consumer perception of such claims (July 15, 
    2008). Staff is reviewing the comments the Commission has received and 
    is conducting consumer research.
    FCRA Commentary. Finally, the Commission anticipates issuing a notice 
    requesting comments on the Statement of General Policy or 
    Interpretations under the Fair Credit Reporting Act (also known as FCRA 
    Commentary) by the middle of 2010.
    Final Actions
    Since the publication of the 2008 Regulatory Plan, the Commission has 
    issued the following final rules:
    Call Abandonment TSR Amendments. The Commission issued a final rule 
    implementing proposed Call Abandonment amendments to the TSR. 73 FR 
    51164 (Aug. 29, 2008). The amendments expressly prohibited 
    telemarketing sales calls that deliver prerecorded messages, whether 
    answered in person by a consumer or by an answering machine or 
    voicemail service, unless the seller has previously obtained the 
    recipient's signed, written agreement to receive such calls. The 
    amendments also changed the method for measuring the maximum allowable 
    call abandonment rate in the call abandonment safe harbor provision 
    from ``3 percent per day per calling campaign'' to ``3 percent per 30-
    day period per calling campaign.'' The Commission also ended its 
    temporary policy during the rulemaking of forbearing from bringing 
    enforcement actions against sellers and telemarketers who placed 
    prerecorded calls that meet certain specified conditions that would be 
    inconsistent with the new requirements. There was a phase-in of various 
    effective dates, with the last one being the provision requiring 
    permission from consumers to receive such calls, which became effective 
    September 1, 2009.
    Market Manipulation Rule. Section 811 of the ESIA prohibits any 
    manipulative or deceptive device or contrivance in connection with the 
    wholesale purchase, or sale of crude oil, gasoline, or other petroleum 
    distillate in contravention of rules or regulations the Commission may 
    prescribe (Market Manipulation Rule). Section 813 specifies the methods 
    of enforcing such a rule. The Commission announced an ANPRM requesting 
    comments on the manner in which it should carry out its 
    responsibilities to promulgate regulations under these sections. 73 FR 
    25614 (May 7, 2008). After considering the comments, the Commission 
    issued an NPRM on August 19, 2008, 73 FR 53393, and held a workshop on 
    November 6, 2008. The Commission issued a revised NPRM on April 22, 
    2009, 74 FR 18304; and the comment period on the revised NPRM ended on 
    May 20, 2009. On August 6, 2009, the Commission announced a final rule 
    that prohibits fraud or deceit in wholesale markets for petroleum 
    products, and intentional omissions of material information that are 
    likely to distort market conditions for any such product. 74 FR 40686 
    (Aug. 12, 2009). The rule was effective on November 4, 2009. On 
    November 13, 2009, the FTC issued its Compliance Guide for these 
    Petroleum Market Manipulation Regulations. The Guide answers commonly 
    asked questions and examines various scenarios to help those trading in 
    wholesale petroleum markets comply
    
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    with the regulations. The Guide is available on the FTC's Web site at: 
    www.ftc.gov/ftc/oilgas/rules.htm.
    Health Breach Notification Rule. Section 13407 of the American Recovery 
    and Reinvestment Act of 2009 required the Commission to issue rules 
    requiring vendors of personal health records and third parties that 
    offer products or services through the web sites of vendors to notify 
    individuals when the security of their individually identifiable health 
    information is breached. The Commission published an NPRM on April 20, 
    2009 (74 FR 17914), seeking comments. The Commission announced the 
    final rule on August 17, 2009. 74 FR 42962 (Aug. 25, 2009).
    FACTA Furnisher Rule. The Commission also published one final rule 
    mandated by FACTA, the Furnisher Rule. The Commission is required, in 
    coordination with the banking agencies and National Credit Union 
    Administration, to issue guidelines and rules concerning the accuracy 
    of information furnished to consumer reporting agencies, and rules 
    relating to the ability of consumers to dispute information directly 
    with furnishers of information. The Commission and the other agencies 
    published final rules on July 1, 2009. 74 FR 31484.
    Endorsements and Testimonials in Advertising Guides. On January 16, 
    2007, the Commission requested public comments on the overall costs, 
    benefits, and regulatory and economic impact of its Guides Concerning 
    the Use of Endorsements and Testimonials in Advertising, 16 CFR 255. 
    The Commission also released consumer research it commissioned 
    regarding the messages conveyed by consumer endorsements, and sought 
    comment both on this research and upon several other specific 
    endorsement-related issues. 72 FR 2214 (Jan. 18, 2007). After reviewing 
    the comments, the Commission proposed changes to the guides and 
    requested public comments. 73 FR 72374 (Nov. 28, 2008). The proposed 
    revisions address consumer endorsements, expert endorsements, 
    endorsement by organizations, and disclosure of material connections 
    between advertisers and endorsers. On the issue of consumer 
    endorsements, the proposed revisions explain that when ads using 
    consumer testimonials convey that the endorser's experience is 
    representative of what consumers will generally achieve and the 
    advertiser does not possess adequate substantiation for this 
    representation, the advertiser should clearly and conspicuously 
    disclose the results consumers actually can expect to achieve. The 
    initial comment period ended on January 30, 2009, but was subsequently 
    extended to March 2, 2009. 74 FR 5810 (Feb. 2, 2009). On October 5, 
    2009, the Commission announced it would retain a revised version of the 
    guides, effective on December 1, 2009. 74 FR 53124 (Oct. 15, 2009).
    Gramm-Leach-Bliley Rule. Pursuant to Section 728 of the Financial 
    Services Relief Act of 2006, P. L. No.109-351, which added section 
    503(e) to the Gramm-Leach-Bliley Act (or GLB Act), the Commission 
    together with seven other federal agencies\18\ is directed to propose a 
    model form that may be used at the option of financial institutions for 
    the privacy notices required under GLB. The 2006 amendment provided 
    that the agencies must propose the model form within 280 days after 
    enactment, or by April 11, 2007. On March 29, 2007, the GLB agencies 
    issued an NPRM proposing as the model form the prototype privacy notice 
    developed during the consumer testing research project undertaken by 
    first six, and then seven, of these agencies. 72 FR 14940. On November 
    17, 2009, the Agencies announced a model privacy form that financial 
    institutions may rely on as a safe harbor to provide disclosures under 
    the privacy rules. In addition, the Agencies other than the SEC are 
    eliminating the safe harbor permitted for notices based on the Sample 
    Clauses currently contained in the privacy rules if the notice is 
    provided after December 31, 2010.
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    \18\ The agencies are the Board of Governors of the Federal Reserve 
    System, the Federal Deposit Insurance Corporation, the Office of the 
    Comptroller of the Currency, the Office of Thrift Supervision, the 
    National Credit Union Administration, the Securities and Exchange 
    Commission, and the Commodity Futures Trading Corporation.
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    Summary
    In both content and process, the FTC's ongoing and proposed regulatory 
    actions are consistent with the President's priorities. The actions 
    under consideration inform and protect consumers and reduce the 
    regulatory burdens on businesses. The Commission will continue working 
    toward these goals. The Commission's ten-year review program is 
    patterned after provisions in the Regulatory Flexibility Act and 
    complies with the Small Business Regulatory Enforcement Fairness Act of 
    1996. The Commission's ten-year program also is consistent with section 
    5(a) of E.O. 12866, which directs executive branch agencies to develop 
    a plan to reevaluate periodically all of their significant existing 
    regulations. 58 FR 51735 (Sept. 30, 1993). In addition, the final rules 
    issued by the Commission continue to be consistent with the President's 
    Statement of Regulatory Philosophy and Principles, Executive Order 
    12866, section 1(a), which directs agencies to promulgate only such 
    regulations as are, inter alia, required by law or are made necessary 
    by compelling public need, such as material failures of private markets 
    to protect or improve the health and safety of the public.
    The Commission continues to identify and weigh the costs and benefits 
    of proposed actions and possible alternative actions, and to receive 
    the broadest practicable array of comment from affected consumers, 
    businesses, and the public at large. In sum, the Commission's 
    regulatory actions are aimed at efficiently and fairly promoting the 
    ability of ``private markets to protect or improve the health and 
    safety of the public, the environment, or the well-being of the 
    American people.'' E.O. 12866, section 1.
    II. REGULATORY ACTIONS
    The Commission has one proposed rule that would be a ``significant 
    regulatory action'' under the definition in Executive Order 12866.\19\ 
    This is the FACTA Risk Based Pricing Final Rule, which staff 
    anticipates being approved by the Commission during early 2010. There 
    is further information about this under the prior heading of 
    Rulemakings and Studies Required by Statute.
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    \19\ Section 3(f) of the Executive Order defines a regulatory action to 
    be ``significant'' if it is likely to result in a rule that may: (1) 
    Have an annual effect on the economy of $100 million or more or 
    adversely affect in a material way the economy, a sector of the 
    economy, productivity, competition, jobs, the environment, public 
    health or safety, or State, local, or tribal governments or 
    communities; (2) Create a serious inconsistency or otherwise interfere 
    with an action taken or planned by another agency; (3) Materially alter 
    the budgetary impact of entitlements, grants, user fees, or loan 
    programs or the rights and obligations of recipients thereof; or (4) 
    Raise novel legal or policy issues arising out of legal mandates, the 
    President's priorities, or the principles set forth in this Executive 
    Order.
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    BILLING CODE 6750-01-S
    
    

Document Information

Published:
12/07/2009
Entry Type:
Uncategorized Document
Document Number:
X09-281207
Pages:
64363-64371 (9 pages)
PDF File:
x09-281207.pdf
CFR: (20)
16 CFR 23
16 CFR 254
16 CFR 255
16 CFR 259
16 CFR 260
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