96-2980. Food Labeling: Nutrient Content Claims, Definition of Term: Healthy  

  • [Federal Register Volume 61, Number 29 (Monday, February 12, 1996)]
    [Proposed Rules]
    [Pages 5348-5354]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 96-2980]
    
    
    
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    DEPARTMENT OF HEALTH AND HUMAN SERVICES
    
    Food and Drug Administration
    
    21 CFR Part 101
    
    [Docket Nos. 91N-384H and 95P-0241]
    RIN 0910-AA19
    
    
    Food Labeling: Nutrient Content Claims, Definition of Term: 
    Healthy
    
    AGENCY: Food and Drug Administration, HHS.
    
    ACTION: Proposed rule.
    
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    SUMMARY: The Food and Drug Administration (FDA) is proposing to revise 
    its food labeling regulations by amending the definition of the term 
    ``healthy'' to permit certain processed fruits and vegetables and 
    enriched cereal-grain products that conform to a standard of identity 
    to bear this term. This action is intended to provide consumers with 
    information that will assist them in achieving their dietary goals and 
    is in response to petitions submitted to the agency by the American 
    Frozen Food Institute (AFFI), the National Food Processors Association 
    (NFPA), and the American Bakers Association (ABA).
    
    DATES: Written comments by April 29, 1996. FDA proposes that any final 
    rule that may issue based on this proposal become effective on the date 
    of publication in the Federal Register.
    
    ADDRESSES: Submit written comments to the Dockets Management Branch 
    (HFA-305), Food and Drug Administration, 12420 Parklawn Dr., rm. 1-23, 
    Rockville, MD 20857.
    
    FOR FURTHER INFORMATION CONTACT: Felicia B. Satchell, Center for Food 
    Safety and Applied Nutrition (HFS-158), Food and Drug Administration, 
    200 C St. SW., Washington, DC 20204, 202-205-5099.
    
    SUPPLEMENTARY INFORMATION:
    
    I. Background
    
        In the Federal Register of May 10, 1994 (59 FR 24232), FDA 
    published a final rule entitled ``Food Labeling: Nutrient Content 
    Claims, Definition of Term: Healthy'' (hereinafter referred to as ``the 
    healthy final rule''), which established a definition for the use of 
    the implied nutrient content claim ``healthy'' under the Federal Food, 
    Drug, and Cosmetic Act, as amended by the Nutrition Labeling and 
    Education Act of 1990. The regulation permits the use of the term 
    ``healthy'' and its derivatives on the labels of individual foods, main 
    dishes, and meal products that are particularly useful, because of 
    their nutrient profile, in constructing a diet that conforms to current 
    dietary guidelines.
        The definition for ``healthy'' in Sec. 101.65(d)(21 CFR 101.65(d)) 
    provides that an individual food, main dish, or meal product may bear 
    this term if: (1) It is ``low'' in fat and saturated fat, (2) its 
    content of sodium and cholesterol does not exceed the levels for these 
    nutrients established in the definition, and (3) it contributes at 
    least 10 percent of the Reference Daily Intake or Daily Reference Value 
    of one or more of the following nutrients: Vitamin A, vitamin C, 
    calcium, iron, protein, or fiber (that is, the food must be a ``good 
    source'' of one or more of the six listed nutrients). The definition 
    provides that a food can be fortified to meet the requirement that the 
    food be a ``good source'' of one or more of these nutrients if the 
    fortification is done in accordance with the agency's fortification 
    policy in Sec. 104.20 (21 CFR 104.20). -
        FDA provided one narrow exception to the requirement that a food 
    bearing the term ``healthy'' be a ``good source'' of one or more of the 
    six listed nutrients. The agency stated that the claim can be used on 
    raw fruits and vegetables that do not meet the nutrient contribution 
    requirement but that meet all other aspects of the definition. As FDA 
    stated in the healthy final rule (59 FR 24232 at 24244), increased 
    consumption of raw fruits and vegetables can contribute significantly 
    to a healthy diet and to achieving compliance with dietary guidelines, 
    even if particular items, such as celery and cucumbers, do not contain 
    10 percent of the daily value of one of the six identified nutrients. 
    However, the agency also stated that it was not prepared to extend this 
    exemption to all fruit and vegetable products because it did not have 
    an adequate basis to evaluate the effects of processing (i.e., exposure 
    to liquid packing medium, freezing, canning, cooking, and other 
    procedures) on these foods. In addition, the agency sought information 
    on whether to propose changes in the 10 percent nutrient contribution 
    requirement to allow other foods to bear the term that did not meet 
    this aspect of the definition but may also be particularly useful in 
    assisting consumers to achieve dietary goals.
    
    II. Petitions
    
    A. Description of Petitions
    
        Following publication of the healthy final rule, two trade 
    associations submitted petitions to FDA that requested that the agency 
    reconsider its decision regarding the nutrient contribution exemption 
    for raw fruits and vegetables. A third trade association submitted a 
    citizens petition requesting that FDA amend the ``healthy'' definition 
    to exempt certain enriched cereal-grain products from the 10 percent 
    nutrient contribution requirement.
        Both of the petitions for reconsideration requested that FDA revise 
    the definition of ``healthy'' to extend this exemption to processed 
    fruits and vegetables. The petition submitted by AFFI (Docket No. 91N-
    384H/PRC1) disagreed with FDA's assertion that it did not have an 
    adequate basis to evaluate the effects of the freezing process on the 
    nutritional profile of fruits and vegetables. AFFI contended that it 
    had provided the agency with extensive nutrition information for frozen 
    fruits and vegetables, in conjunction with the development of AFFI's 
    nutrient data base for frozen fruits and vegetables. AFFI also stated 
    that the nutrient profile information for frozen products submitted in 
    its data base proposal shows that the nutrient profile information on 
    frozen vegetables does not differ significantly from the nutrient 
    profile information for fresh products, and that in some cases the 
    nutrient levels in frozen products exceed the nutrient levels in fresh 
    products. Consequently, AFFI argued that, contrary to FDA's assertion, 
    the agency already had extensive information in its possession 
    regarding the effects of the freezing process on the nutrient profile 
    of frozen fruits and vegetables, and that precluding use of the term 
    ``healthy'' on frozen fruits and vegetables while permitting use of the 
    term on fresh fruits and vegetables implies a distinction in 
    nutritional value that does not exist.
        AFFI requested that FDA reconsider its position and revise its 
    definition of ``healthy'' to permit frozen fruits and vegetables that 
    do not meet the ``good source'' requirement, but otherwise meet the 
    requirements of the claim, to bear the term. In addition to the 
    petition, AFFI also submitted supplemental comments to the 
    administrative record for the ``healthy'' final rule containing data 
    that compare the nutrient profiles of various raw and frozen fruits and 
    vegetables.
        NFPA also petitioned (Docket No. 91N-384H/PRC2) the agency to 
    reconsider its position regarding the exemption for raw fruits and 
    vegetables. In its petition, NFPA contended that the exemption for raw 
    fruits and vegetables established in the final rule was not a logical 
    outgrowth of the proposal because FDA failed to give adequate 
    
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    notice and opportunity for comment to the public on the different 
    labeling requirement for raw and processed fruits and vegetables in its 
    healthy proposal. Consequently, the petition argued, interested parties 
    were not allowed to participate in the rulemaking in a meaningful and 
    informed manner on the issue of establishing such an exemption.
        Furthermore, NFPA asserted that FDA incorrectly drew a distinction 
    in the nutritional benefit between raw and processed fruits and 
    vegetables, and that such a distinction has no logical basis in fact or 
    law. It contended that the administrative record before the agency 
    fails to provide any justification for this distinction, and that such 
    a distinction is contrary to prior FDA positions and regulations. Thus, 
    NFPA requested that Sec. 101.65(d)(2)(iv) be revised to eliminate the 
    word ``raw'' so that processed fruits and vegetables, as well as raw 
    fruits and vegetables, will be exempt from the nutrient contribution 
    requirement for food labeled ``healthy.''
        The third citizen petition (Docket No. 95P-0241), submitted by ABA, 
    requested that FDA amend the definition of ``healthy'' to permit 
    enriched cereal-grain products that conform to the standards of 
    identity in parts 136, 137, or 139 (21 CFR parts 136, 137, or 139), and 
    bread that conforms to the standard of identity for enriched bread in 
    Sec. 136.115 except that it contains whole wheat or other grain 
    products not permitted under that standard, to bear the term 
    ``healthy.'' ABA contended that while some enriched breads might meet 
    the 10 percent nutrient contribution requirement for fiber, most 
    enriched grain products cannot meet the 10 percent nutrient 
    contribution requirement for any of the six listed nutrients because 
    they are precluded by the standards of identity from containing 10 
    percent of the six listed nutrients. In other words, under the food 
    standards and FDA's fortification policy, the nutrients and levels 
    required by the standards of identity cannot be altered. Moreover, ABA 
    argued that most nutritional authorities agree that grain products have 
    a central role in a healthy diet because they are excellent sources of 
    complex carbohydrates. In fact, ABA argued, most nutritional 
    authorities recommend that Americans increase their consumption of 
    grain products as alternative sources of energy to replace dietary fat. 
    The petitioner contended that these foods are, therefore, precisely the 
    kinds of foods that FDA intended to permit to bear the term 
    ``healthy.''
        ABA further argued that the 10 percent nutrient contribution 
    requirement was obviously not intended to apply to foods that conformed 
    to the standards of identity for enriched grain products because it 
    precludes virtually all enriched grain products from bearing a 
    ``healthy'' claim. ABA contended that this exclusion is inconsistent 
    with the basis of the ``healthy'' claim because these foods are 
    particularly helpful in assisting consumers to construct a diet that 
    conforms to current dietary guidelines. The petition notes that the 
    Food Guide Pyramid recommends that 6 to 11 servings of grain products 
    be consumed per day. ABA contended that this recommendation 
    demonstrates the importance of including these foods in the diet. ABA 
    argued that the 10 percent nutrient contribution requirement has had 
    the unintended effect of precluding foods that FDA intended to be 
    labeled ``healthy'' from bearing that term. Thus, ABA requested that 
    the agency amend Sec. 101.65 to exempt: (1) Enriched grain products 
    that conform to a standard of identity in part 136, 137, or 139, and 
    (2) bread that conforms to the standard of identity for enriched bread 
    in Sec. 136.115 (except that it contains whole wheat or other grain 
    products not permitted under that standard) from the 10 percent 
    nutrient contribution requirement.
        In the alternative, ABA suggested that the agency expand the list 
    of nutrients that must be present at 10 percent to include complex 
    carbohydrates, niacin, or thiamin. Such action would permit enriched 
    grain products to bear health claims because these products are a 
    significant source of such nutrients.
        A second alternative suggested in the petition would be to amend 
    the 10 percent nutrient contribution requirement to allow it to apply 
    to a daily consumption of grain products rather than to the nutrient 
    profile of a specific food.
    
    B. Response to Petitions
    
        FDA has fully evaluated both petitions for reconsideration and 
    reviewed the administrative record to determine whether, in light of 
    the arguments raised in the petitions, the agency would have reached a 
    different decision regarding the exemption from the nutrient 
    contribution requirement for raw fruits and vegetables in the 
    definition of ``healthy.'' The agency has determined that based on the 
    administrative record at the time of publication of the healthy final 
    rule, FDA made the correct decision. While FDA acknowledges that AFFI 
    had submitted nutrient profile information on frozen fruits and 
    vegetables, this information was presented as an acceptable nutrient 
    data base for nutrition labeling of frozen fruits and vegetables and 
    did not contain information comparing nutrient profiles between raw 
    fruits and vegetables and frozen fruits and vegetables. Moreover, the 
    data base was not submitted, or referenced, as part of the 
    administrative record for the healthy final rule and therefore was not 
    before the agency in that rulemaking.
        Although the information relied on in AFFI's petition may serve as 
    grounds for revising FDA's regulations concerning ``healthy'' (as 
    discussed in section III.C. of this document), because the information 
    was not part of the administrative record in the initial rulemaking, 
    AFFI has not met the standard in Sec. 10.33(d)(1) (21 CFR 10.33(d)(1)) 
    for granting a petition for reconsideration. AFFI failed to demonstrate 
    that relevant information or views contained in the administrative 
    record were not previously or not adequately considered during that 
    rulemaking. Accordingly, the agency is denying AFFI's petition for 
    reconsideration.
        In response to the arguments raised in NFPA's petition, FDA 
    acknowledges that the issue of nutrient content requirements 
    specifically for raw and processed fruits and vegetables was not 
    directly addressed in the proposal. However, the agency did discuss and 
    solicit comment on the appropriateness of requiring foods bearing the 
    term ``healthy'' to meet a nutrient contribution requirement in the 
    proposal that FDA published in the Federal Register of January 6, 1993 
    (58 FR 2944 at 2948). This discussion alerted interested parties to the 
    possibility that the agency could modify the proposal and include a 
    nutrient contribution requirement in the ultimate final rule.
        In response to this discussion, the agency did receive several 
    comments that addressed the impact of imposing such a requirement on 
    raw fruits and vegetables. Some of these comments asserted that, 
    compared to other foods, all raw fruits and vegetables are inherently 
    healthy and should not be required to meet a nutrient contribution 
    requirement. The agency considered the merits of these comments and the 
    other comments that it received and determined that it was appropriate 
    to: (1) Include a nutrient contribution criterion in the ``healthy'' 
    definition, and (2) exempt raw fruits and vegetables from this 
    requirement (59 FR 24232 at 24244).
        Because this issue was addressed in the healthy proposal of January 
    6, 1993, the agency finds that its decision to 
    
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    include a nutrient contribution requirement in the ``healthy'' 
    definition, and to define its application to various foods, was a 
    logical outgrowth of the proposal. Thus, FDA finds that it acted in 
    accordance with the provisions of the Administrative Procedure Act 
    (APA) (5 U.S.C. 553) and rejects the assertion by NFPA that the agency 
    violated the procedural requirements of the APA. Consequently, FDA is 
    also denying NFPA's petition for reconsideration.
    
    III. The Proposal
    
        Although the agency has decided under Sec. 10.33 not to grant the 
    petitions for reconsideration, FDA has been persuaded by the concerns 
    raised in the petitions and the information submitted in the 
    supplemental comments to consider whether some fruit or vegetable 
    products are being inappropriately excluded from bearing the 
    ``healthy'' claim because the food cannot meet the nutrient 
    contribution requirement.
        In the healthy final rule, FDA stated that it was not prepared to 
    extend the exemption from the nutrient contribution requirement to all 
    fruits and vegetables because it did not have an adequate basis to 
    evaluate the effects of various processing techniques on the food. The 
    agency was concerned that precluding raw fruits and vegetables from 
    bearing a ``healthy'' claim could confuse consumers and undermine an 
    important element of current dietary guidance that emphasizes 
    consumption of fruits and vegetables. For processed fruits and 
    vegetables, however, the agency was not sure that processing did not 
    have a significant effect on the nutritional profile of the food. The 
    agency sought information on whether to propose changes in the nutrient 
    contribution requirement for processed fruits and vegetables, as well 
    as for other foods that may be useful in achieving dietary guidelines 
    but did not meet the nutrient contribution requirement.
    
    A. All Fruit and Vegetable Products
    
        The agency has carefully considered whether all fruit and vegetable 
    products should be exempt from the nutrient contribution requirement, 
    and whether simply revising the ``healthy'' definition to remove the 
    term ``raw'' from Sec. 101.65(d), as requested by NFPA, would assist 
    consumers in maintaining healthy dietary practices. As the agency 
    discussed in the healthy final rule (59 FR 24232 at 24239), for this 
    implied claim to be useful, foods that are able to bear the term should 
    be of a sufficient number and variety to help consumers achieve a total 
    diet that is consistent with current dietary recommendations. The 
    agency would consider it inappropriate if the requirements in the 
    definition of this term, specifically the nutrient contribution 
    requirement, precluded use of the claim for such a large number of 
    fruit and vegetable products that the ``healthy'' claim was no longer 
    useful for this category of foods, or for consumers wishing to rely on 
    the ``healthy'' claim to select fruit and vegetable products that are 
    particularly useful in constructing diets that conform with current 
    dietary recommendations.
        A survey of fruit and vegetable products available in the local 
    supermarket and a review of the U.S. Department of Agriculture's 
    (USDA's) nutrient data base for fruit and vegetable products reveal 
    that out of a total of over 700 fruit and vegetable products reviewed, 
    65 percent are eligible to bear the ``healthy'' claim (Refs. 1 and 2). 
    The agency notes that these products comply with all the criteria of 
    the definition for the term ``healthy,'' including the nutrient 
    contribution requirement. Therefore, FDA tentatively concludes that a 
    general exemption for all fruit and vegetable products is not warranted 
    because a significant number and variety of products currently on the 
    market are eligible to bear the claim.
        In fact, FDA is concerned that if it were to propose to extend this 
    exemption to all fruit and vegetable products, the utility of the 
    ``healthy'' claim for this category of foods would be greatly 
    diminished. If the claim were permitted on virtually all fruit and 
    vegetable products, it could not be used to highlight those fruit and 
    vegetable products that meet the requirements of the definition without 
    an exemption. In addition, the agency points out that permitting the 
    claim to appear on virtually all products would mean that it would 
    appear on some formulated, multi-ingredient products that include 
    fruits or vegetables but that have added ingredients that raise the 
    level of certain nutrients, i.e., fat, saturated fat, cholesterol, and 
    sodium, above levels found in raw or single ingredient versions of the 
    same fruit or vegetable. The appearance of a ``healthy'' claim on such 
    foods would represent them as being particularly useful in constructing 
    diets that conform to current dietary guidelines. Such a representation 
    would not necessarily be valid. While the agency recognizes that these 
    foods have an appropriate place in the diet, the higher fat, saturated 
    fat, cholesterol, or sodium levels in these products would make it 
    misleading to represent them as products whose nutrient profiles would 
    lend themselves to such use.
        Furthermore, fruit and vegetable products that contain other 
    ingredients are not precluded from bearing the term ``healthy,'' 
    provided that the finished food meets all the criteria for the claim. 
    Such foods can be formulated and fortified in accordance with the 
    agency's policy on rational fortification in Sec. 104.20 if they fail 
    to contribute 10 percent of one of the subject nutrients. Therefore, 
    FDA tentatively concludes that there is no reason to exempt such foods 
    from the 10 percent requirement. Accordingly, the agency is not 
    proposing to extend the exemption to all fruit and vegetable products.
    
    B. Tentative Determination To Broaden Exemption
    
        While the agency is not persuaded to extend the exemption to all 
    fruit and vegetable products, it is persuaded that it may well be 
    appropriate to broaden the exemption to include fruit and vegetable 
    products other than raw fruits and vegetables and to include enriched 
    cereal-grain products that conform to a standard of identity. In 
    determining whether to broaden this exemption, FDA has to consider 
    several questions similar to those raised when it first defined 
    ``healthy.'' For example, does the nutrient contribution requirement, 
    FDA's policy on rational fortification, or other FDA regulations 
    preclude the use of the ``healthy'' claim on certain foods that play an 
    important role in the diet and that dietary guidelines recommend be 
    included in a healthy diet? Does the appearance of a ``healthy'' claim 
    on raw fruits and vegetables and the absence of the claim on processed 
    versions of the same fruits and vegetables, such as frozen vegetables 
    or canned mushrooms packed in water, confuse and mislead consumers to 
    believe that fruits and vegetables must be raw to be considered 
    healthy? Moreover, does the absence of the claim on processed fruits 
    and vegetables and standardized enriched cereal-grain products reduce 
    the opportunity for encouraging consumption of these foods at a time 
    when FDA and other government agencies have stated specifically that 
    increased consumption of fruits, vegetables, and grain products can 
    contribute significantly to a healthy diet?
        Regarding fruits and vegetables, it is unlikely that most consumers 
    are aware of the narrow exemption for raw fruits and vegetables 
    provided in the ``healthy'' definition because, generally, most 
    consumers are not familiar with the specific requirements of the 
    nutrient content claim definitions. However, consumers are familiar 
    with the overall concepts governing claims, that is, that 
    
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    the claim be used consistently from food to food, that the claim be 
    defined by FDA, and that the food bearing the claim meet the definition 
    of the term being used. Foods bearing the term ``healthy'' will inform 
    consumers that the food, because of its nutrient profile, is 
    particularly useful in constructing diets that conform to current 
    dietary guidelines.
        Because of the likelihood that most consumers are unaware of the 
    exemption for raw fruits and vegetables, consumers will likely not 
    recognize that there are alternative fruit and vegetable products that 
    are precluded from bearing the claim but that are just as useful as raw 
    fruits or vegetables in assisting consumers in meeting dietary goals. 
    Furthermore, it was not the intent of the agency to suggest that the 
    goal of increasing fruits and vegetables in the diet could only be 
    achieved by consuming raw products, or that raw products are 
    necessarily superior to all other fruit and vegetable products. FDA 
    acknowledges that there are processed fruit and vegetable products, 
    like frozen fruits and vegetables, that can be used to assist consumers 
    in constructing a diet that is consistent with dietary recommendations; 
    but those foods are currently ineligible to bear the ``healthy'' claim 
    because they do not meet the 10 percent nutrient contribution 
    requirement.
    
    C. Single Ingredient Fruit and Vegetable Products
    
        FDA reviewed the data presented in AFFI's supplemental comments 
    comparing nutrient profiles of selected raw fruits and vegetables and 
    frozen, single ingredient versions of the same fruits and vegetables. 
    While only preliminary, the data do support AFFI's argument that 
    blanching and freezing do not significantly change the nutrient profile 
    of the fruits and vegetables. These data provide examples of similar or 
    higher nutrient levels of one or more of the six required nutrients in 
    single ingredient, frozen fruit and vegetable products when compared to 
    the raw version of the same fruit and vegetable. The higher nutrient 
    levels found in the frozen version of the food are likely attributable 
    to the fact that unprocessed fruits and vegetables may lose some of 
    their nutrients over time or under certain storage conditions (Ref. 3).
        Considering these data, the agency tentatively concludes that, like 
    raw fruits and vegetables, single ingredient frozen fruits and 
    vegetables can contribute significantly to a healthy diet and to 
    achieving compliance with dietary guidelines, even if particular 
    products do not meet the 10 percent nutrient contribution requirement. 
    Further, based on these data, the agency tentatively concludes that in 
    cases where the nutrient profile of a single ingredient, frozen fruit 
    or vegetable product is comparable to the nutrient profile of the raw 
    version of the same fruit or vegetable, the single ingredient, frozen 
    fruit or vegetable product would likely have the same effects, and 
    could be used interchangeably in the diet to achieve dietary goals, as 
    the raw version of the fruit or vegetable. Precluding such foods from 
    being termed ``healthy'' could undermine an important element of 
    current dietary guidance.
        The agency tentatively concludes that such foods should not be 
    barred from bearing the term ``healthy,'' especially when the foods are 
    comparable to, and are just as useful as, raw fruits and vegetables in 
    assisting consumers in structuring diets that achieve dietary goals. 
    Furthermore, consumers should be informed that these foods serve as 
    appropriate and useful alternatives to raw fruits and vegetables in 
    constructing diets consistent with current dietary recommendations. 
    Accordingly, FDA is proposing to amend Sec. 101.65(d)(2)(iv) to exempt 
    frozen, single ingredient fruit and vegetable products and mixtures of 
    frozen, single ingredient fruit and vegetable products from the 10 
    percent nutrient contribution requirement.
        However, FDA does not have information comparable to that submitted 
    by AFFI to support extending this exemption to all single ingredient, 
    processed fruit and vegetable products. The agency solicits comment and 
    data on the effects of other types of processing, e.g., drying and 
    canning, and how these processes affect the nutritional profile. If 
    appropriate data are submitted, the agency is prepared to extend this 
    exemption to other single ingredient, processed fruit and vegetable 
    products in any final rule that issues in this proceeding.
    
    D. Multi-Ingredient Fruit and Vegetable Products
    
        In deciding to extend this exemption beyond raw fruits and 
    vegetables, the agency must ensure that the claim is permitted only on 
    those foods that contain nutrients in amounts that are consistent with 
    the basis of the claim. As discussed above, FDA tentatively concludes 
    that frozen, single ingredient fruit and vegetable products and 
    mixtures of these foods are consistent with the basis of the 
    ``healthy'' claim and should be permitted to bear the term, even if the 
    food does not contain 10 percent of one of the six listed nutrients. 
    However, FDA has not been persuaded that multi-ingredient products that 
    are composed of ingredients other than fruits or vegetables and that 
    meet all other aspects of the claim should be exempt from the 10 
    percent requirement. Many of these multi-ingredient fruit and vegetable 
    products can have added ingredients that increase the content of fat, 
    saturated fat, cholesterol, or sodium beyond that for the raw version. 
    Considering that one reason that fruits and vegetables are helpful in 
    achieving a diet consistent with dietary guidelines is that they can 
    replace foods, such as snack foods and desserts, that contain higher 
    levels of fat, saturated fat, cholesterol, and sodium, FDA tentatively 
    concludes that providing an exemption for such multi-ingredient fruit 
    and vegetable products would be inconsistent with current dietary 
    recommendations and, consequently, inconsistent with the basis of the 
    ``healthy'' claim.
        Furthermore, consumers who rely on the appearance of the term 
    ``healthy'' to construct a diet consistent with current dietary 
    recommendations could be misled to believe that these multi-ingredient 
    fruit and vegetable products are just as helpful as raw or frozen, 
    single ingredient fruits and vegetables in achieving dietary goals, 
    when in fact, they would increase dietary intake of less desirable 
    nutrients and could decrease intake of micronutrients. Consumers could 
    be motivated to select these multi-ingredient products rather than 
    products comprised solely of fruits and vegetables. In the agency's 
    opinion, a claim that could motivate consumers to choose fruit and 
    vegetable products containing added ingredients that increase the 
    content of fat, saturated fat, cholesterol, or sodium beyond that for 
    the raw version as alternatives to the raw version or to the frozen, 
    single ingredient version would not be beneficial for consumers and 
    would undermine current dietary guidelines.
        Moreover, FDA tentatively concludes that fruit and vegetable 
    products composed of ingredients other than fruit or vegetable can be 
    formulated and fortified in accordance with Sec. 104.20 to meet the 10 
    percent contribution requirement, and, therefore, there is no reason to 
    exempt such foods from the 10 percent requirement. Accordingly, FDA is 
    not proposing to extend the exemption to multi-ingredient fruit and 
    vegetable products composed of ingredients other than fruit or 
    vegetable that do not contain 10 percent of one of the six listed 
    nutrients.
    
    E. Enriched Cereal-Grain Products
    
        FDA finds merit in the arguments raised in the ABA petition. The 
    agency 
    
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    acknowledges that the requirements of the standards of identity for 
    enriched cereal-grain products preclude reformulation and fortification 
    to qualify the food to meet the 10 percent nutrient contribution 
    requirement. As a result of the restrictions established in the 
    standards, manufacturers of these products are not afforded the 
    opportunity to reformulate and fortify the food to qualify the food to 
    bear a ``healthy'' claim. Consequently, any action short of exempting 
    such products from the 10 percent requirement or amending the standards 
    of identity to increase the amount of enrichment nutrients that could 
    be added to cereal-grain products, would mean that these foods could 
    not bear a ``healthy'' claim. The agency does not have information on 
    which to base a change in the individual standards, and the petitioner 
    did not provide any.
        Moreover, the agency acknowledges that increased consumption of 
    grain products is recommended in current dietary guidelines, and that 
    the appearance of a ``healthy'' claim on enriched cereal-grain products 
    would encourage consumers to select these products as part of a healthy 
    diet. The agency agrees with the arguments raised in the ABA petition 
    that even though these foods do not contain at least 10 percent of one 
    of the six listed nutrients, they are recommended in dietary guidance 
    and can be particularly helpful in assisting consumers to achieve 
    dietary goals. Thus, the agency tentatively concludes that enriched 
    cereal-grain products that conform to a standard of identity are 
    consistent with the basis and intent of the ``healthy'' definition and 
    should not be precluded from bearing the term because they do not meet 
    the 10 percent nutrient contribution requirement. Further, the agency 
    tentatively concludes that precluding such foods from bearing the term 
    ``healthy'' would be inconsistent with current dietary recommendations 
    and not beneficial for consumers. Accordingly, FDA is proposing to 
    amend the definition of ``healthy'' in Sec. 101.65 to exempt enriched 
    cereal-grain products that conform to a standard of identity in part 
    136, 137, or 139 from the 10 percent nutrient contribution requirement.
        However, the agency is not persuaded that bread that does not 
    conform to the standard of identity should be exempt from the 10 
    percent nutrient contribution requirement. Like other nonstandardized 
    foods, nonstandardized bread can be formulated and fortified in 
    accordance with Sec. 104.20 to meet the 10 percent nutrient 
    contribution requirement (see Sec. 104.20(b)). Therefore, there is no 
    reason to exempt these foods from the 10 percent requirement. 
    Accordingly, FDA is not proposing to extend the exemption to bread that 
    conforms to the standard of identity for enriched bread in 
    Sec. 136.115, except that it contains whole wheat or other grain 
    products not permitted under that standard.
        The approach that FDA is taking in this proposal is similar to the 
    approach that it took in establishing the definition of ``healthy'' for 
    seafood and game meats. In the healthy final rule (FR 59 24232 at 
    24249), FDA adopted different provisions for the use of the term 
    ``healthy'' on raw, single ingredient seafood and game meat products 
    with regard to the amount of fat, saturated fat, and cholesterol. FDA 
    established different provisions for these foods, in part, because they 
    would not qualify for the claim if held to the criteria of being ``low 
    fat'' and ``low saturated fat'' because they are inherently higher in 
    fat and in saturated fat than many other foods, yet some are 
    recommended by the Surgeon General and the Food and Nutrition Board as 
    foods to include in a healthy diet. In addition, these provisions are 
    consistent with the provisions adopted by the USDA for use of the term 
    ``healthy'' on meat and poultry products. However, FDA did not 
    establish different provisions for seafood and game meat products that 
    are composed of more than one ingredient because such foods can be 
    reformulated to reduce the fat, saturated fat, and cholesterol levels 
    inherently found in these foods. In this document, FDA is relying on 
    the same general concept that it based its decision on in providing 
    alternative criteria for raw, single ingredient seafood and game meats, 
    namely that the agency would consider it inappropriate if the 
    requirements in the definition of ``healthy'' precluded use of the 
    claim for foods that play an important role in the diet and that 
    dietary guidelines recommend be included in a healthy diet, especially 
    in cases where manufacturers do not have the flexibility to reformulate 
    the food to qualify to bear the claim.
        The agency's primary goal in extending this exemption to other 
    fruit and vegetable products and to enriched cereal-grain products that 
    conform to a standard of identity is to permit the ``healthy'' claim on 
    products that are particularly helpful in assisting consumers to 
    achieve dietary goals yet are precluded from bearing the claim because 
    they do not contain at least 10 percent of the subject nutrients, and 
    they can not be reformulated to do so. The agency believes that the 
    action that it is proposing in this document is fully responsive to the 
    concerns raised by the petitioners and is appropriate because it will 
    permit the ``healthy'' claim on fruit and vegetable products and on 
    enriched cereal-grain products that are currently unfairly precluded 
    from bearing the claim, yet prevent other products from inappropriately 
    bearing the claim.
        Accordingly, FDA is proposing to amend the definition of the term 
    ``healthy'' by revising Sec. 101.65(d)(2)(iv) to allow frozen fruit and 
    vegetable products comprised solely of fruits and vegetables, and 
    enriched grain products that conform to a standard of identity in part 
    136, 137, or 139 that do not contain 10 percent of vitamin A, vitamin 
    C, calcium, iron, protein or fiber, but otherwise meet the requirement 
    of the ``healthy'' definition to bear the term.
        FDA tentatively concludes that the action that it is proposing is 
    equitable and will provide consumers with information that will assist 
    them in constructing diets that conform to all aspects of current 
    dietary recommendations. The agency requests comment on its proposed 
    rule and on whether such an extension of the exemption is necessary to 
    ensure that consumers are not misled or confused by the current 
    requirement that all foods except raw fruits and vegetables provide 10 
    percent of one of the six listed nutrients.
    
    IV. Analysis of Impacts
    
        FDA has examined the economic implications of the proposed rule 
    under Executive Order 12866 and the Regulatory Flexibility Act (Pub. L. 
    96-354). Executive Order 12866 directs agencies to assess all costs and 
    benefits of available regulatory alternatives and, when regulation is 
    necessary, to select regulatory approaches that maximize net benefits 
    (including potential economic, environmental, public health and safety 
    effects; distributive impacts; and equity). The Regulatory Flexibility 
    Act requires analyzing options for regulatory relief for small 
    businesses. FDA finds that this proposed rule is not an economically 
    significant rule as defined by Executive Order 12866. In accordance 
    with the Regulatory Flexibility Act, the agency certifies that the 
    proposed rule will not have a significant impact on a substantial 
    number of small businesses.
        FDA is proposing to permit certain processed fruits, vegetables, 
    and enriched cereal-grain products that conform to a standard of 
    identity to bear this term. FDA has determined that these products are 
    particularly helpful in assisting consumers to achieve dietary goals. 
    The benefit of this 
    
    [[Page 5354]]
    proposed rule is to provide more useful information to consumers.
        The costs of this regulation will be incurred only by those 
    manufacturers desiring to take advantage of the opportunity to use the 
    term ``healthy.'' FDA cannot predict the number of manufacturers who 
    will take advantage of this opportunity. Therefore, the agency cannot 
    estimate the number of labels which will be revised as a result of this 
    rule. However, FDA estimates that the cost of revising a label to 
    include a ``healthy'' claim is approximately $3,000 per label.
    
    V. Environmental Impact
    
        The agency has carefully considered the potential environmental 
    effects of this action. FDA has determined that the action will not 
    have a significant impact on the human environment, and that an 
    environmental impact statement is not required. The agency's finding of 
    no significant impact and the evidence supporting that finding, 
    contained in an environmental assessment, may be seen in the Dockets 
    Management Branch (address above) between 9 a.m. and 4 p.m., Monday 
    through Friday.
    
    VI. Paperwork Reduction Act
    
        FDA tentatively concludes that this proposed rule contains no 
    reporting, recordkeeping, labeling or other third party disclosure 
    requirements; thus there is no ``information collection'' necessitating 
    clearance by the Office of Management and Budget. However, to ensure 
    the accuracy of this tentative conclusion, FDA is seeking comment on 
    whether this proposed rule to amend the definition for the implied 
    nutrient content claim ``healthy'' imposes any paperwork burden.
    
    VII. Effective Date
    
        FDA is proposing to make these regulations effective on the date of 
    publication in the Federal Register.
    
    VIII. Comments
    
        Interested persons may, on or before April 29, 1996, submit to the 
    Dockets Management Branch (address above) written comments regarding 
    this proposal. Two copies of any comments are to be submitted, except 
    that individuals may submit one copy. Comments are to be identified 
    with the docket number found in brackets in the heading of this 
    document. Received comments may be seen in the office above, between 9 
    a.m. and 4 p.m., Monday through Friday.
    
    IX. References
    
        The following references have been placed on display in the Dockets 
    Management Branch (HFA-305), Food and Drug Administration, 12420 
    Parklawn Dr., rm. 1-23, Rockville, MD 20857, and may be seen by 
    interested persons between 9 a.m. and 4 p.m., Monday through Friday.
    
        1. Satchell, F. B., Division of Programs and Enforcement Policy 
    (HFS-158), Center for Food Safety and Applied Nutrition, memorandum 
    to file, September 22, 1995, Modification of USDA's Nutrient Data 
    Base for National Nutrient Databank Release 9, ``Processed Fruit and 
    Vegetable Products that Qualify to Bear the Term 'Healthy,''' June 
    17, 1994, and July 17, 1995.
        2. Satchell, F. B., Division of Programs and Enforcement Policy 
    (HFS-158), Center for Food Safety and Applied Nutrition, memorandum 
    to file,`` Nutrient Profiles of Marketplace Fruit and Vegetable 
    Products that Qualify to Bear the Term 'Healthy,''' October 10, 
    1995.
        3. Karmas, E., and R. S. Harris, ``Nutritional Evaluation of 
    Food Processing, Third Edition,'' Van Nostrand Reinhold Co., Inc., 
    New York, chapters 3, 4, and 11, 1988.
    
    List of Subjects in 21 CFR Part 101
    
        Food labeling, Nutrition, Reporting and recordkeeping requirements.
        Therefore, under the Federal Food, Drug, and Cosmetic Act and under 
    authority delegated to the Commissioner of Food and Drugs, it is 
    proposed that 21 CFR part 101 be amended as follows:
    
    PART 101--FOOD LABELING
    
        1. The authority citation for 21 CFR part 101 continues to read as 
    follows:
    
        Authority: Secs. 4, 5, 6 of the Fair Packaging and Labeling Act 
    (15 U.S.C. 1453, 1454, 1455); secs. 201, 301, 402, 403, 409, 701 of 
    the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 321, 331, 342, 
    343, 348, 371).
    
        2. Section 101.65 is amended by revising paragraph (d)(2)(iv) to 
    read as follows:
    
    Sec. 101.65  Implied nutrient content claims and related label -
    statements.
    
    * * * * *
        (d) * * *
        (2) * * *
        (iv) Except for raw or frozen fruit or vegetable products comprised 
    solely of fruits and vegetables and for enriched grain products that 
    conform to a standard of identity in parts 136, 137, or 139 of this 
    chapter, the food contains at least 10 percent of the RDI or DRV per 
    reference amount customarily consumed, per labeled serving of vitamin 
    A, vitamin C, calcium, iron, protein, or fiber;
    * * * * *
        Dated: January 26, 1996.
    William B. Schultz,
    Deputy Commissioner for Policy.
    [FR Doc. 96-2980 Filed 2-9-96; 8:45 am]
    BILLING CODE 4160-01-F
    
    

Document Information

Published:
02/12/1996
Department:
Food and Drug Administration
Entry Type:
Proposed Rule
Action:
Proposed rule.
Document Number:
96-2980
Dates:
Written comments by April 29, 1996. FDA proposes that any final rule that may issue based on this proposal become effective on the date of publication in the Federal Register.
Pages:
5348-5354 (7 pages)
Docket Numbers:
Docket Nos. 91N-384H and 95P-0241
RINs:
0910-AA19: Food Labeling Review
RIN Links:
https://www.federalregister.gov/regulations/0910-AA19/food-labeling-review
PDF File:
96-2980.pdf
CFR: (2)
21 CFR 101.65
21 CFR 136.115