97-4289. Use of Distilled Spirits Terms in Labeling and Advertising of Malt Beverages; Use of the Term ``Margarita'' in Labeling Distilled Spirits  

  • [Federal Register Volume 62, Number 34 (Thursday, February 20, 1997)]
    [Proposed Rules]
    [Pages 7742-7743]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 97-4289]
    
    
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    DEPARTMENT OF THE TREASURY
    
    Bureau of Alcohol, Tobacco and Firearms
    
    27 CFR Parts 5 and 7
    
    [Notice No. 846; Ref. Notice No. 844]
    RIN 1512-AB50
    
    
    Use of Distilled Spirits Terms in Labeling and Advertising of 
    Malt Beverages; Use of the Term ``Margarita'' in Labeling Distilled 
    Spirits
    
    AGENCY: Bureau of Alcohol, Tobacco and Firearms (ATF), Department of 
    the Treasury.
    
    ACTION: Notice of Petition; reopening of comment period.
    
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    SUMMARY: This notice reopens the comment period for Notice No. 844, a 
    Notice of Petition published in the Federal Register on November 7, 
    1996. ATF has received a request to extend the comment period in order 
    to provide sufficient time for all interested parties to respond to the 
    issues raised in the notice.
    
    DATES: Written comments must be received by March 7, 1997.
    
    ADDRESSES: Send written comments to: Chief, Wine, Bear, and Spirits 
    Regulations Branch, Bureau of Alcohol, Tobacco and Firearms, P.O. Box 
    50221, Washington, DC 20091-0221; Attention: Notice No. 844. Comments 
    not exceeding three pages may be submitted by facsimile transmission to 
    (202) 927-8602.
    
    FOR FURTHER INFORMATION CONTACT: Charles N. Bacon, Wine, Beer, and 
    Spirits Regulations Branch, Bureau of Alcohol, Tobacco and firearms, 
    650 Massachusetts Avenue, NW, Washington, DC 20226; telephone (202) 
    927-8230.
    
    SUPPLEMENTARY INFORMATION:
    
    Background
    
        On November 7, 1996, ATF published a Notice of Petition in the 
    Federal Register at 61 FR 57597 which outlined the proposals made in a 
    petition submitted by Heublein, Inc. Heublein's petition seeks changes 
    in regulations relating to the labeling and advertising of malt 
    beverages which would prohibit the use of ``Pina Colada,'' 
    ``Daiquiri,'' ``Margarita,'' and similar terms in the labeling of malt 
    beverage products. Heublein's petition also seeks to amend regulations 
    relating to the labeling and advertising of distilled spirits to 
    prohibit the term ``Margarita'' from being used in the labeling of any 
    product unless that product is made with Tequila.
        The comment period for Notice No. 844 was scheduled to close on 
    February 5, 1997. Prior to the close of the Comment Period, ATF 
    received a request from the National Association of Beverage Importers, 
    Inc. (NABI), a trade association representing importers of alcoholic 
    beverages, to extend the comment period for 30 days. In requesting the 
    extended comment period, NABI stated that the petition had raised 
    considerable controversy within the industry, and that its members 
    required additional time to reach a position on the issues raised by 
    the petition.
        In consideration of this request, ATF finds that a reopening of the 
    comment period is warranted. Thus, the comment period is being reopened 
    for a period of 30 additional days until March 7, 1997.
    
    Disclosure
    
        Copies of Heublein's petition and written comments received in 
    response to the petition and to Notice No. 844 will be available for 
    public inspection during normal business hours at: ATF Reading Room, 
    Disclosure Branch, Room 6300, 650 Massachusetts Avenue NW, Washington, 
    DC.
    
    Drafting Information
    
        The author of this notice is Charles N. Bacon, Wine, Beer, and 
    Spirits Regulations Branch, Bureau of Alcohol, Tobacco and Firearms.
    
    List of Subjects
    
    27 CFR Part 5
    
        Advertising, Consumer protection, Customs duties and inspection, 
    Imports, Labeling, Liquors, Packaging and containers, Reporting and 
    recordkeeping requirements, Trade practices.
    
    27 CFR Part 7
    
        Advertising, Beer , Consumer protection, Customs duties and 
    inspection, Imports, and Labeling.
    
    Authority
    
        This notice is issued under the authority of 27 U.S.C. 205.
    
    
    [[Page 7743]]
    
    
        Signed: February 13, 1997.
    Director.
    John W. Magaw,
    [FR Doc. 97-4289 Filed 2-19-97; 8:45 am]
    BILLING CODE 4810-13-M
    
    
    

Document Information

Published:
02/20/1997
Department:
Alcohol, Tobacco, Firearms, and Explosives Bureau
Entry Type:
Proposed Rule
Action:
Notice of Petition; reopening of comment period.
Document Number:
97-4289
Dates:
Written comments must be received by March 7, 1997.
Pages:
7742-7743 (2 pages)
Docket Numbers:
Notice No. 846, Ref. Notice No. 844
RINs:
1512-AB50: Petition To Regulate Use of the Term Margarita, and To Regulate Use of Certain Terms With Flavored Malt Beverages
RIN Links:
https://www.federalregister.gov/regulations/1512-AB50/petition-to-regulate-use-of-the-term-margarita-and-to-regulate-use-of-certain-terms-with-flavored-ma
PDF File:
97-4289.pdf
CFR: (2)
27 CFR 5
27 CFR 7