99-2827. Cooperative Agreements With National Organizations To Support the Buckle Up America Campaign  

  • [Federal Register Volume 64, Number 24 (Friday, February 5, 1999)]
    [Notices]
    [Pages 5854-5859]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 99-2827]
    
    
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    DEPARTMENT OF TRANSPORTATION
    
    National Highway Traffic Safety Administration
    
    
    Cooperative Agreements With National Organizations To Support the 
    Buckle Up America Campaign
    
    AGENCY: National Highway Traffic Safety Administration, DOT.
    
    ACTION: Announcement of discretionary cooperative agreement program in 
    conjunction with the Buckle Up America Campaign.
    
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    SUMMARY: The National Highway Traffic Safety Administration (NHTSA) 
    announces a discretionary cooperative agreement program to solicit 
    highly visible support for mobilizing America to buckle up children 
    during special emphasis periods of the Buckle Up America Campaign. The 
    Campaign is a nationwide call to action in response to the Presidential 
    Initiative to Increase Seat Belt Use Nationwide. High priority is given 
    to education and enforcement efforts to buckle up children.
        NHTSA seeks the participation and support of national organizations 
    and their state and local affiliates to take a leadership role in the 
    Campaign by speaking out in support of the Campaign initiatives, and 
    mobilizing community level activity. This notice solicits applications 
    from for-profit or not-for-profit national organizations. In addition, 
    NHTSA is particularly interested in gaining the interest and 
    involvement of organizations that represent constituencies who are hard 
    to reach through mainstream delivery channels and/or have low seat belt 
    use rates. Only applications submitted by the national office 
    representing the organization will be considered.
    
    DATES: Applications must be received at the office designated below on 
    or before March 26, 1999, at 2:00 P.M., Eastern Standard Time.
    
    ADDRESSES: Applications must be submitted to the National Highway 
    Traffic Safety Administration, Office of Contracts and Procurement 
    (NAD-30), ATTN: Rose Watson, 400 7th Street, S.W., Room 5301, 
    Washington, D.C. 20590. All applications submitted must include a 
    reference to NHTSA Program No. NTS-01-9-05068.
    
    FOR FURTHER INFORMATION CONTACT: General administrative questions may 
    be directed to Rose Watson, Office of Contracts and Procurement at 
    (202-366-9557). Programmatic questions relating to this grant program 
    should be directed to Ann Mitchell, National Outreach Division (NTS-
    22), NHTSA, 400 7th Street, SW., Washington, DC 20590 by e-mail at 
    amitchell@nhtsa.dot.gov or by phone (202-366-2690). Interested 
    applicants are advised that no separate application package exists 
    beyond the contents of this announcement.
    
    SUPPLEMENTARY INFORMATION:
    
    Background
    
        For the last three years, seat belt use has leveled off in the 
    upper 60's percentile. According to state-reported observational 
    surveys, seat belt use moved from 68 percent in 1995-96 to 69 percent 
    as of the end of 1997. In 1996, the President directed the Secretary of 
    the U.S. Department of Transportation to prepare a plan to increase the 
    use of seat belts nationwide. In response, the Presidential Initiative 
    to Increase Seat Belt Use Nationwide was issued and the Buckle Up 
    America Campaign set into action.
        The Buckle Up America Campaign places high priority on the need to 
    buckle up children. Our children are America's most valuable 
    investment, therefore it is every American's responsibility to protect 
    them. Unbuckled drivers endanger kids by setting bad examples for them 
    to follow. When a driver is unbuckled, 70 percent of the time children 
    riding in that vehicle are also unbuckled. We all have a stake in this 
    problem and we are all part of the solution. We must all buckle 
    ourselves, buckle our children and call upon others to do the same.
        The goals of NHTSA's Buckle Up America Campaign are to increase 
    seat belt use to 85 percent by the year 2000 and 90 percent by 2005; 
    and to reduce child occupant fatalities (0-4 years) by 15 percent in 
    2000 and by 25 percent in
    
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    2005. These aggressive goals can have tremendous payoffs, if achieved.
        To achieve these goals will require an increase in visible support 
    coming from the community for buckling up and the need to enforce 
    occupant protection laws before social change can occur. This will take 
    the collective efforts of many people and organizations speaking out 
    from various sectors in the community in a unified voice to help create 
    a public attitude that ``unbelted is unacceptable'' in our society.
    [GRAPHIC] [TIFF OMITTED] TN05FE99.032
    
        The Presidential Initiative to Increase Seat Belt Use Nationwide 
    calls on all Americans to take an active role--It's everyone's problem 
    and everyone is a part of the solution. Individuals must take 
    responsibility for themselves and for their child passengers by making 
    certain everyone in the vehicle is properly buckled up--every time and 
    on every trip. This is the bottom line.
        The President's Initiative focuses on a strategy composed of four 
    elements proven to be effective in increasing seat belt use. These are: 
    (1) Building public-private partnerships of organizations and 
    individuals committed to taking action, (2) enacting strong legislation 
    including primary/standard enforcement provisions for seat belt laws 
    and ``closing the gaps'' in child passenger safety laws, (3) embracing 
    active, high visibility law enforcement, and (4) conducting well-
    coordinated, effective public education. These strategies work and 
    NHTSA's Buckle Up America Campaign is committed to and focused on 
    activities that support these proven strategies.
        Buckle Up America proposes to harness the efforts of the public, 
    private, cultural, and ethnic sectors to reach into each State, 
    community, and household, and to touch each individual. Every new 
    person buckling up is an important step towards reaching our goal. It 
    takes approximately two million new users to raise the national average 
    one percentage point.
        Now, the task becomes persuading groups with lower seat belt and 
    child safety seat usage rates to buckle up. Since teens, young males, 
    pickup truck drivers, rural residents, low income populations, 
    Hispanics, African Americans, and Native Americans could protect 
    themselves and their families better, efforts need to be targeted to 
    these groups to persuade them to develop a simple habit for life. The 
    needs and safety of our children are not to be ignored. Although child 
    safety seat use for infants and toddlers is high overall, low income 
    populations still have very low use use rates. Misuse of these devices 
    is a huge problem as well, and use rates drop sharply as children get 
    older. Many people are unaware that when children outgrow their toddler 
    seat, they should be riding a booster seat if they are between 40-80 
    lbs. and under 4'9'' tall. Many are either prematurely using an adult 
    seat belt or not buckled up at all.
        Messages and programs designed for ``mainstream America'' often are 
    not effective for those populations most at risk or hardest to reach. 
    Language, cultural, and other barriers need to be considered if we are 
    to make a significant impact in increasing usage among low use groups 
    through the development of targeted messages and alternate delivery 
    channels. This will require the support and cooperation of 
    organizations that represent these populations to influence their 
    members and constituencies to buckle up.
    
    Buckle Up America Campaign
    
        The Buckle Up America Campaign is designed to energize, mobilize, 
    and recognize active participants in the effort to increase seat belt 
    use nationwide. First, we need to energize ourselves and everyone else 
    to embrace three simple concepts: (1) this is a problem that touches 
    the lives of every American, because we all pay the enormous health 
    care and other societal costs of transportation deaths and injuries; 
    (2) we all can be part of the solution because we touch the lives of so 
    many fellow Americans, and we can reach out to energize them, too; and, 
    (3) in America, we need to change the social norm to make riding 
    unbuckled socially unacceptable. Next, we need to mobilize ourselves 
    and everyone else, by informing other Americans of the risks they run 
    by not buckling up, and also by lending our strong support for more 
    effective seat belt and child passenger safety laws and aggressive 
    enforcement. And finally, we have to recognize the good work that 
    others are doing to increase seat belt use and publicly praise that 
    good so others will emulate it.
        In view of these concepts, Buckle Up America participants are asked 
    to establish programs and conduct activities that fulfill these needs. 
    Many public and private sector organizations and agencies have signed 
    on to the campaign both formally and informally and are already busy 
    conducting various types of activities. However, much of the activity 
    to date has centered on isolated public information and education 
    efforts that have little potential for increasing seat belt usage. 
    Organizations respected and influential in specific cultures are needed 
    to take an active role in supporting the campaign and directing 
    activity towards the hard-to-reach populations and targeting those who 
    are not buckling up.
        To heighten visibility of all the activities associated with the 
    Buckle Up America Campaign, NHTSA has identified four quarterly 
    emphasis periods to mobilize coordinated, concentrated activity 
    synchronized nationwide. Based on the tremendous success of highly 
    visible enforcement programs conducted during 1998 to increase seat 
    belt use, two of these emphasis periods will include
    
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    enforcement mobilization efforts (Operation ABC: America Buckles Up 
    Children) and concentrated Buckle Up America Campaign support by 
    participating organizations. The critical activity needed from 
    organizations during these two periods is ``endorsement for 
    enforcement'' to create public awareness and support for the 
    enforcement efforts which will be conducted nationwide. The two 
    alternate emphasis periods are more focused on high visibility public 
    awareness/education activity throughout the quarter, with concentration 
    on the specific issue/age groups identified for that particular period. 
    The four Buckle Up America emphasis periods are:
        Buckle Up America (April, May, June) focuses on getting everyone to 
    wear their seat belt. It peaks with National Buckle Up America! Week, 
    May 24-31, 1999, and puts an emphasis on enforcement of all occupant 
    protection laws. (The first of the two Operation ABC enforcement 
    mobilization periods.)
        School Days (July, August, September) targets school aged children 
    from kindergarten through college. For them, this is the beginning of a 
    new year and programs are designed to encourage their use of seat belts 
    and to become advocates for seat belt use. Let's help them graduate 
    safely by making sure they are always buckled up.
        Safe Holiday Travel (October, November, December) concentrates on 
    the time of year when so many Americans travel to spend time with 
    family and friends. Enforcement efforts to see that all children are 
    buckled up will be conducted nationwide. (Operation ABC mobilization 
    takes place during Thanksgiving Holiday Week, November 22-28, 1999.)
        Child Passenger Safety (January, February, March) centers on the 
    needs of children, ages 0-12 and peaks with National Child Passenger 
    Safety Week, February 14-20, 1999. Special emphasis will be given to 
    education about the need to use booster seats for children 50 to 80 
    lbs. and under 4'9'' tall. These children often ride either 
    unrestrained because they are no longer covered under the state's child 
    passenger safety law, or they are placed in an adult seat belt, which 
    could cause injuries because of improper fit.
        As noted above, two of the emphasis periods focus on the Operation 
    ABC Mobilization America Buckles Up Children--which is organized by the 
    Air Bag and Seat Belt Safety Campaign in partnership with NHTSA. In 
    addition to participation by law enforcement agencies, we hope to 
    engage at least 1,000 organizations across the country to extend their 
    ``endorsement for enforcement'' during these mobilization periods. 
    High-visibility enforcement occurs during designated periods of time 
    (waves), and combines intensive enforcement with aggressive publicity 
    and media outreach efforts. This combination allows law enforcement to 
    notify the community that officers are stepping up enforcement of the 
    state's laws and will be issuing tickets to everyone who doesn't 
    comply: no exceptions, no excuses.
        High-visibility enforcement has been used successfully in Canada, 
    in states like North Carolina, Georgia, Maryland, and Washington, and 
    in numerous communities throughout the country. Publicizing community 
    support for the enforcement effort through earned media activities 
    (i.e., news stories) builds momentum and a sense of urgency among the 
    community, the media, opinion leaders and policy makers. The effects of 
    high-visibility campaigns are not short-lived. This proven formula of 
    highly publicized, aggressive enforcement backed by visible community 
    support produces higher seat belt and child seat use by the motoring 
    public. Each mobilization gives law enforcement a better base upon 
    which to build the next time the model is implemented--and decreases 
    the overall number of part-time users and non-users of seat belts. The 
    1998 May mobilization is testament that this approach can be effective 
    in moving the needle on a national scale. In May 1998, more than 4,200 
    law enforcement agencies in all 50 states and the District of Columbia 
    united in a week-long, high visibility enforcement drive to buckle up 
    children. The combined nationwide media outreach efforts of law 
    enforcement agencies, organizations and the national Campaign produced 
    tremendous results and reached an estimated audience of more than 200 
    million people throughout the week. In one week, these efforts 
    increased seat belt use by three percentage points nationwide and moved 
    six million additional drivers to buckle up. Such an increase will 
    translate into an annual savings of more than 600 lives, both children 
    and adults. These gains did not dissipate after the mobilization. By 
    Thanksgiving, national usage had increased by another five percentage 
    points.
        Operation ABC Mobilization is the only nationally coordinated 
    effort by law enforcement to conduct high-visibility enforcement of 
    child passenger safety and seat belt use laws. The effort continues to 
    grow bigger and more effective with each wave. Coordination among 
    partners is key to this success. Prior to the 1998 May mobilization, 
    NHTSA's Regional Offices conducted law enforcement summits to solicit 
    their support and participation in the mobilization. This resulted in 
    2,700 more law enforcement agencies signing on to participate in 1998 
    compared to the first mobilization in 1997. Preceding the November 1998 
    mobilization, NHTSA Regional Offices again held a series of partnership 
    summits in 23 States. These summits were expanded to include not only 
    high-ranking law enforcement executives but also business and industry 
    leaders, local and state government officials, safety advocates, 
    educators, media spokespersons, state affiliates of national 
    organizations, prominent members of the clergy and other influential 
    community leaders. Two national Buckle Up America leadership 
    conferences were held in Washington, DC as well, where national 
    organizations were encouraged to lend their support for law enforcement 
    during the mobilization periods. As a result of these and other efforts 
    to gain new partners in the Campaign, more than 1,000 organizations 
    submitted endorsements supporting the 1998 Thanksgiving Week 
    Mobilization. Similar partnership summits and leadership conferences 
    will be held for upcoming mobilizations. Grantees and their 
    participating state and local representatives are encouraged to attend 
    these regional and national meetings and to work with their State 
    Highway Safety Offices to coordinate their activities with other groups 
    in their state supporting the Buckle Up America Campaign.
        The goal of this cooperative agreement program is to further expand 
    participation in and media exposure of the next series of mobilizations 
    and educational emphasis periods. We are seeking organizations that 
    will take a leadership role in mobilizing their members and 
    constituency to provide visible support for law enforcement and to 
    conduct media outreach activities. The two educational emphasis periods 
    in between the enforcement mobilizations will help keep the issue in 
    the forefront of the American public as a reminder and reinforcement of 
    the importance of buckling up.
    
    Purpose
    
        The primary purpose of this cooperative agreement program is to 
    generate highly visible support for the Buckle Up America Campaign from 
    national organizations and their local affiliates in conjunction with 
    quarterly emphasis periods. The program is designed to generate 
    specific support for
    
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    Buckle Up America Campaign initiatives, primarily for law enforcement 
    efforts during the two Operation ABC mobilizations and/or media and 
    educational initiatives during the Campaign's Child Passenger Safety 
    and School Days emphasis periods. The objective of this initiative is 
    to organize and deliver public statements of support from national and 
    local leaders of respected organizations and community sector 
    representatives that will provide the support needed by law enforcement 
    and elected officials and other local leaders to aggressively enforce 
    occupant protection laws. Concentrated activity in the six identified 
    opportunity states is encouraged.
        One way to stimulate support for efforts to increase seat belt and 
    child safety seat usage is to stimulate the development of sustained 
    traffic safety efforts at the local level. For the past three years, 
    NHTSA has been promoting a community-based motor vehicle injury 
    prevention program known as Safe Communities. This model encourages 
    communities to analyze data, consult with citizens and collaborate with 
    a multi-disciplinary set of partners to prioritize problems and 
    identify solutions. Applicants are encouraged to coordinate any 
    proposed Buckle Up America efforts with any existing Safe Communities 
    programs and use this as the basis for long-term involvement. In those 
    locations where no Safe Communities exist, applicants are encouraged to 
    participate in the Buckle Up America program and its enforcement 
    efforts as an initial activity in the formation of a sustained Safe 
    Communities program.
    
    Eligibility Requirements
    
        Applications may be submitted by public and private, non-profit and 
    for-profit organizations. An eligible organization must be national in 
    scope and have established and effective affiliate relationships at the 
    state and local level capable of carrying out the effort. Organizations 
    can satisfy this criterion by showing that they will work through their 
    own state and local affiliates (i.e., units or chapters specifically 
    organized to carry out the organization's mission) and/or with other 
    affiliates participating the Buckle Up America Campaign (i.e. State 
    Highway Safety Agencies, other national organization(s), law 
    enforcement associations, etc.), NHTSA is particularly interested in 
    engaging organizations that represent target populations who have 
    typically lower seat belt use and/or special needs relative to message 
    delivery, cultural issues, or other factors. Organizations that assume 
    a leadership and respected role by hard-to-reach, high risk, and 
    predominately low belt use constituencies are sought to participate in 
    this effort. Target organization applications will be competed separate 
    from other national organization applications. In essence, the 
    applications will be divided into two categories--(1) target population 
    and (2) all others, and will be evaluated within the appropriate 
    category. Therefore, it is important that organizations identify the 
    category for which they are to be considered on their application. 
    Interested applicants are advised that no fee or profit will be allowed 
    under this cooperative agreement program.
        Eligible projects will also be limited to specific activity areas 
    outlined below. The grantee shall design and implement specific 
    activities throughout its national and affiliate chapters to gain 
    public awareness of, publicize support for, and generate participation 
    in 2-4 of the Buckle Up America emphasis periods during 1999, described 
    in the Buckle Up America section of this Notice, above. Specifically, 
    the activity shall focus on four key elements:
        1. Public statements of support for Operation ABC enforcement 
    efforts and/or the child passenger safety and school days emphasis 
    periods. This can include, but is not limited to: writing letters in 
    support of enforcement and/or educational emphasis efforts to elected 
    officials, such as, Governors, mayors, and other local leaders, and 
    heads of law enforcement; publishing editorials and articles in 
    newspapers, newsletters, and other publications; issuing resolutions 
    and proclamations in support of Operation ABC and Buckle Up America 
    Campaign, participating in meetings and conferences on mobilization 
    efforts. It can also include efforts to make the public aware of 
    planned enforcement efforts and the rationale for them. This may be 
    particularly appropriate for target groups whose constituency may be 
    sensitive to enforcement-related issues.
        2. Media Outreach. This can include, but is not limited to: 
    distribution of sample news releases regarding mobilization/emphasis 
    period efforts, letters to the Editor/Op Ed pieces, talking points, 
    etc. to national and local representatives and encouraging their use to 
    gain national and local media attention and public awareness for the 
    issues involved.
        3. Community action activities and events by local representatives. 
    This can include, but is not limited to: support to local chapters to 
    conduct local dialogues or to organize/participate in media events with 
    law enforcement representatives and/or other community leaders; 
    conducting/participating in educational initiatives to complement 
    enforcement efforts, such as participating in checkpoints, conducting/
    participating in community educational activities, posting information, 
    etc.; taking a leadership role in gathering community support and 
    partners, attending and/or sponsoring meetings to organize 
    mobilization/emphasis activity.
        4. Project Evaluation. The grantee shall also evaluate the quantity 
    and quality/scope of participation of the national organization and 
    local affiliates, including: national outreach/support initiatives, 
    number of editorials and opinion/editorial features published, 
    information/materials developed/distributed; number of local affiliates 
    participating and activities conducted in the three areas listed above; 
    and participation in and promotion of the Safe Communities Program in 
    conjunction with this effort.
    
    Additional Resources
    
        The following is a list of resources for information on the Buckle 
    Up America Campaign. All items may be ordered either directly from the 
    NHTSA web site at: www.nhtsa.dot.gov by E-Mail to Webmaster (see bottom 
    of home page) or by sending a fax request to: Media and Marketing 
    Division at 202-493-6062. All requests should include the name, 
    address, and telephone number of the person to receive the materials.
        1. Item # 1P1049 Presidential Initiative to Increase Seat Belt Use 
    Nationwide, Recommendations from the Secretary of Transportation.* 
    NHTSA. April 1997. DOT HS 808 576. The Secretary's plan for 
    implementing President Clinton's directive and attaining seat belt and 
    child safety seat use goals for years 2000 and 2005.
        2. Item # 1P1084 Buckle Up America, The Presidential Initiative for 
    Increasing Seat Belt Use Nationwide, First Report to Congress. NHTSA. 
    January 1998. DOT HS 808 667. First Biannual Report to the House and 
    Senate Appropriations Committees on the progress of the activities 
    which have been conducted in pursuit of the national goals outlined in 
    the Presidential Initiative to Increase Seat Belt Use Nationwide.
        3. Item # 1P1063 Buckle Up America Campaign Action Kit.* NHTSA. 
    September 1997. DOT HS 808 628. Information and resource portfolio to 
    solicit participation in the Buckle Up America Campaign.
        4. Item # 1P0837 Operation ABC Mobilization Organizational Action 
    Kit
    
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    (OAK)*. NHTSA. September 1998. Information, resources, and sample 
    materials for organizations participating in and supporting November 
    23-29, 1998, Operation ABC Mobilization: America Buckles Up Children.
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        *These items may be found directly on NHTSA's web site at: 
    www.nhtsa.dot.gov.
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        5. Safe Communities Service Center, c/o NHTSA Region VI, 819 Taylor 
    Street, Room 8A38, Fort Worth, Texas 76102, Phone: 817-978-3633, Fax: 
    817-978-8339, or E-Mail: [email protected] Also visit 
    the Safe Communities web site on the Internet (http://
    www.nhtsa.dot.gov/safecommunities). These resources provide information 
    on best practices, Safe Communities and traffic safety materials, and 
    access to technical assistance sources.
        6. Item # 5P0026 Safe Communities folio package. NHTSA. 1997. DOT 
    HS 808 578. Contains technical assistance materials on various topics 
    including getting started, coalition building, partnering with traffic 
    safety specialists and evaluation and monitoring tips.
    
    Application Procedures
    
        Each applicant must submit one original and two copies of the 
    application package to: NHTSA, Office of Contracts and Procurement 
    (NAD-30), ATTN: Rose Watson, 400 7th Street, S.W., Room 5301, 
    Washington, DC 20590. An additional three copies will facilitate the 
    review process, but are not required. Applications must be typed on one 
    side of the page only. Applications must include a reference to NHTSA 
    Program #NTS-01-9-05068, and identify if you are applying as a general 
    or target population applicant.
        Only complete packages received on or before March 26, 1999 at 2:00 
    P.M. Eastern Standard Time will be considered.
    
    Application Contents
    
        1. The application package must be submitted with OMB Standard Form 
    424 (Rev. 4-88), Application for Federal Assistance, including 424A, 
    Budget Information--Nonconstruction Programs, and 424B, Assurances--
    Nonconstruction Programs with the required information filled in and 
    the certified assurances included. The OMB Standard Forms SF-424, SF-
    424A, and SF-424B may be downloaded directly from the OMB Internet web 
    site, http://www.whitehouse.gov/WH/EOP/OMB/Grants/. While the Form 424-
    A deals with budget information, and section B identifies Budget 
    Categories, the available space does not permit a level of detail which 
    is sufficient to provide for a meaningful evaluation of the proposed 
    costs. A supplemental sheet should be provided which presents a 
    detailed, itemized breakdown by cost category (such as hourly rates, 
    unit purchase costs, overhead rates, etc.) of the proposed costs, as 
    well as any costs which the applicant proposes to contribute in support 
    of this effort.
        2. Applications shall include a program narrative statement which:
        A. Identifies the organizational membership, purpose, and 
    structure; defines the constituency the organization represents and 
    services; demonstrates the organization's commitment to supporting the 
    initiatives of the Buckle Up America Campaign, provides examples of how 
    the organization is involved community outreach activities, and states 
    how this assistance will enable the organization to augment state and 
    local affiliate involvement in this effort. Supporting documentation 
    from concerned interests, partner organizations, and/or affiliates can 
    be used to show level of commitment and interest.
        B. Outlines a plan of action pertaining to the scope and detail on 
    how the proposed work will be accomplished, noting how many and which 
    emphasis periods will be targeted, strategies for marketing to state 
    and local affiliates, seeking participation, and gaining high 
    visibility public awareness of the effort. The Action Plan should 
    include a time line of projected activity and milestones including 
    dissemination of information, product development, targeted event 
    schedules, reporting dates, and/or other major tasks associated with 
    the project.
        C. Specifies deliverables and due dates including products and 
    reports. The organization should also identify any specific NHTSA 
    materials and quantities which will be requested to support the project 
    and how these will be used and distributed.
        D. Describes an Evaluation Plan for determining and documenting 
    activity conducted. This should include a system or mechanism for 
    obtaining timely feedback from participating affiliates on their 
    activities conducted and media coverage obtained during the emphasis 
    period(s).
    
    Project Review Procedures and Criteria
    
        Upon receipt, applications will be screened to ensure that they 
    meet the eligibility requirements. Applications meeting the 
    requirements will be reviewed by a panel using the criteria outlined 
    below. In preparing the application package, applicants should organize 
    the package to follow the outline provided by the review criteria.
    
    Application Review Process and Evaluation Factors
    
        Each application package will initially be reviewed to confirm that 
    the applicant is an eligible recipient and that the application 
    contains all of the items specified in the Application Contents section 
    of this announcement. Each complete application from an eligible 
    recipient will then be evaluated by an evaluation committee. The 
    applications will be evaluated using the following criteria:
        1. Understanding of the Buckle Up America Campaign and the role of 
    the organization as a partner in the Campaign (20 %)
        The degree to which the applicant has demonstrated an understanding 
    of the Buckle Up America campaign and has described its role as a 
    partner in the campaign.
        2. The organization's ability to disseminate the Campaign 
    nationwide and influence participation of its membership (20%)
        The status of the applicant as a national organization with a 
    regional, state and/or local chapter structure that covers the nation; 
    the degree to which the proposed effort is designed to actively engage 
    regional, state and/or local chapters of the organization in the 
    proposed effort.
        3. Commitment to support the four Buckle Up America emphasis 
    periods (35%)
        The degree to which the proposal describes activities by the 
    national organization and its field structure for at least two and up 
    to four emphasis periods that focus on the following key elements:
         Public statements of support for Operation ABC 
    mobilization efforts and/or the child passenger safety and school days 
    emphasis periods;
         Media outreach in support of the mobilizations and the 
    child passenger safety and school days emphasis periods;
         Community action activities and events by local 
    representatives designed to support and complement law enforcement 
    efforts, and draw attention to the child passenger safety and school 
    days emphasis periods.
        4. Documentation and Process Evaluation (15%)
        The proposal includes a process evaluation design and plans for how 
    the effort will be documented to facilitate NHTSA efforts to provide 
    information to other organizations interested in replicating the 
    proposed activity and to compile Buckle Up America Campaign activity 
    for required Reports to Congress and the President.
    
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        5. Safe Communities (10%)
        The degree to which this project promotes the Safe Communities 
    model to members of the national organization and encourages them to 
    utilize this effort as an opportunity to join existing Safe Communities 
    program, integrate this effort into an existing program, or build a new 
    Safe Communities program.
    
    Availability of Funds and Period of Support
    
        Contingent on the availability of funds and satisfactory 
    performance, cooperative agreements will be awarded for a project 
    period of 12 to 15 months. A total of $590,000 is anticipated to be 
    awarded. It is anticipated that individual award amounts, based upon 
    demonstrated need, may range between $10,000 and $50,000. This stated 
    range does not establish minimum or maximum funding levels.
        In each project, some portion of the funding requested must be 
    dedicated to evaluation activities. Given the amount of funds available 
    for this effort, applicants are strongly encouraged to seek other 
    funding opportunities to supplement the federal funds. Preference will 
    be given to applicants with cost-sharing proposals from within or 
    outside their organization.
    
    NHTSA Involvement
    
        NHTSA will be involved in all activities undertaken as part of the 
    cooperative agreement program and will:
        1. Provide a Contracting Officer's Technical Representative (COTR) 
    to participate in the planning and management of this Cooperative 
    Agreement and to coordinate activities between the Grantee and NHTSA.
        2. Provide information and technical assistance from government 
    sources within available resources and as determined appropriate by the 
    COTR.
        3. Serve as a liaison between NHTSA Headquarters, Regional Offices 
    and others (Federal, state and local) interested in Buckle Up America 
    Campaign and the activities of the grantee as appropriate.
        4. Stimulate the transfer of information among Cooperative 
    Agreement recipients and others engaged in Buckle Up America 
    activities.
        5. Provide campaign information and materials to support 
    activities.
    
    Special Award Selection Factors
    
        While not a requirement of this announcement, applicants are 
    strongly urged to seek funds from other federal, state, local and 
    private sources to augment those available under this announcement. For 
    those applications that are evaluated as meritorious for consideration 
    for award, preference may be given to those that have proposed cost-
    sharing strategies and/or have other proposed funding sources in 
    addition to those in this announcement. In-kind services provided by 
    the applicant organization may be included as a contribution.
    
    Terms and Conditions of Award
    
        1. Prior to award, each grantee must comply with the certification 
    requirements of 49 CFR part 20, Department of Transportation New 
    Restrictions on Lobbying, and 49 CFR part 29, Department of 
    Transportation government-wide Debarment and Suspension (Non-
    procurement) and Government-wide Requirements for Drug Free Workplace 
    (Grants).
        2. Reporting Requirements and Deliverables:
        A. Quarterly Progress Reports should include a summary of the 
    previous quarter's activities and accomplishments, as well as the 
    proposed activities for the upcoming quarter. Any decisions and actions 
    required in the upcoming quarter should be included in the report. The 
    grantee shall supply the progress report to the Contracting Officer's 
    Technical Representative (COTR) every ninety (90) days following date 
    of award.
        B. Program Implementation and Evaluation Plan: The grantee shall 
    submit a revised program implementation and evaluation plan, 
    incorporating comments received from the NHTSA COTR, no more than 1 
    month after award of this agreement. The NHTSA COTR will review and 
    comment, if necessary.
        C. Draft Final Report: The grantee shall prepare a Draft Final 
    Report that includes a description of the project, media outreach 
    initiatives, and local affiliate participation and activity, results 
    and findings from the program evaluation. In terms of information 
    transfer, it is important to know what worked and did not work, under 
    what circumstances, and what can be done to avoid potential problems in 
    future projects. The grantee shall submit the Draft Final Report to the 
    COTR 60 days prior to the end of the performance period. The COTR will 
    review the draft report and provide comments to the grantee within 30 
    days of receipt of the document.
        D. Final Report: The grantee shall revise the Draft Final Report to 
    reflect the COTR's comments. The revised final report shall be 
    delivered to the COTR 15 days before the end of the performance period. 
    The grantee shall supply the COTR:
    
    --Four hard copies of the final document.
    
        E. A Briefing to NHTSA and a presentation to at least one national 
    meeting (e.g., Lifesavers * * *).
        F. Preparation and submission of a paper for publication in a 
    professional journal. This paper will be submitted to NHTSA initially 
    in draft format and will be circulated for review and comment to NHTSA 
    and others, as appropriate.
        3. During the effective performance period of cooperative 
    agreements awarded as a result of this announcement, the agreement as 
    applicable to the grantee, shall be subject to the NHTSA's General 
    Provisions for Assistance Agreements, dated July 1995.
    
        Issued on: February 2, 1999.
    Rose A. McMurray,
    Associate Administrator for Traffic Safety Programs.
    [FR Doc. 99-2827 Filed 2-4-99; 8:45 am]
    BILLING CODE 4910-59-P
    
    
    

Document Information

Published:
02/05/1999
Department:
National Highway Traffic Safety Administration
Entry Type:
Notice
Action:
Announcement of discretionary cooperative agreement program in conjunction with the Buckle Up America Campaign.
Document Number:
99-2827
Dates:
Applications must be received at the office designated below on or before March 26, 1999, at 2:00 P.M., Eastern Standard Time.
Pages:
5854-5859 (6 pages)
PDF File:
99-2827.pdf