[Federal Register Volume 61, Number 75 (Wednesday, April 17, 1996)]
[Notices]
[Page 16793]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-9415]
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FEDERAL TRADE COMMISSION
[Dkt. C-3617]
Body Wise International, Inc.; Prohibited Trade Practices, and
Affirmative Corrective Actions
AGENCY: Federal Trade Commission.
ACTION: Consent order.
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SUMMARY: In settlement of alleged violations of federal law prohibiting
unfair or deceptive acts or practices and unfair methods of
competition, this consent order prohibits, among other things, a
California-based company from falsely representing that any nutritional
supplement, food or drug contains any ingredient that can cause or
contribute to achieving or maintaining weight loss without diet or
exercise, and bars unsubstantiated weight-loss, weight-loss
maintenance, cholesterol reduction, or other health benefit claims for
such products. In addition, the consent order prohibits the deceptive
use of consumer testimonials or professional endorsements, and requires
clear disclosures of any financial connection between endorsers and the
respondent or its products.
DATES: Complaint and Order issued September 25, 1995.\1\
\1\ Copies of the Complaint and the Decision and Order are
available from the Commission's Public Reference Branch, H-130, 6th
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT: David Newman, San Francisco Regional
Office, Federal Trade Commission, 901 Market St., Suite 570, San
Francisco, CA 94103, (415) 356-5270.
SUPPLEMENTARY INFORMATION: On Wednesday, July 5, 1995, there was
published in the Federal Register, 60 FR 35025, a proposed consent
agreement with analysis In the Matter of Body Wise International, Inc.,
for the purpose of soliciting public comment. Interested parties were
given sixty (60) days in which to submit comments, suggestions or
objections regarding the proposed form of the order.
No comments having been received, the Commission has ordered the
issuance of the complaint in the form contemplated by the agreement,
made its jurisdictional findings and entered an order to cease and
desist, as set forth in the proposed consent agreement, in disposition
of this proceeding.
(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5,
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-9415 Filed 4-16-96; 8:45 am]
BILLING CODE 6750-01-M
