[Federal Register Volume 61, Number 75 (Wednesday, April 17, 1996)]
[Notices]
[Pages 16794-16795]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-9419]
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[[Page 16795]]
FEDERAL TRADE COMMISSION
[Dkt. C-3622]
J. Walter Thompson USA, Inc.; Prohibited Trade Practices, and
Affirmative Corrective Actions
AGENCY: Federal Trade Commission.
ACTION: Consent order.
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SUMMARY: In settlement of alleged violations of federal law prohibiting
unfair or deceptive acts or practices and unfair methods of
competition, this consent order prohibits, among other things, a New
York-based advertising agency, which prepared advertisements for Jenny
Craig, Inc., from claiming that any weight-loss program is recommended,
approved, or endorsed by any person, group, or other entity, unless it
possesses and relies upon competent and reliable scientific evidence to
substantiate the representation. In addition, the consent agreement
prohibits the respondent from misrepresenting the existence, results,
or interpretations of any test, study, or survey.
DATES: Complaint and Order issued October 20, 1995.\1\
\1\ Copies of the Complaint, the Decision and Order, and
statements by Commissioners Azcuenaga, Starek and Varney are
available from the Commission's Public Reference Branch, H-130, 6th
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
FOR FURTHER INFORMATION CONTACT: David Newman, Federal Trade
Commission, San Francisco Regional Office, 901 Market St., Suite 570,
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San Francisco, CA. 94103. (415) 744-7920.
SUPPLEMENTARY INFORMATION: On Wednesday, August 2, 1995, there was
published in the Federal Register, 60 FR 39396, a proposed consent
agreement with analysis In the Matter of J. Walter Thompson USA, Inc.,
for the purpose of soliciting public comment. Interested parties were
given sixty (60) days in which to submit comments, suggestions or
objections regarding the proposed form of the order.
No comments having been received, the Commission has ordered the
issuance of the complaint in the form contemplated by the agreement,
made its jurisdictional findings and entered an order to cease and
desist, as set forth in the proposed consent agreement, in disposition
of this proceeding.
(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5,
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-9419 Filed 4-16-96; 8:45 am]
BILLING CODE 6750-01-M
