95-10176. Broadcast Services; Children's Television  

  • [Federal Register Volume 60, Number 80 (Wednesday, April 26, 1995)]
    [Proposed Rules]
    [Pages 20586-20590]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 95-10176]
    
    
    
          
    
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    Part III
    
    
    
    
    
    Federal Communications Commission
    
    
    
    
    
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    47 CFR Part 73
    
    
    
    Broadcast Services; Children's Television; Proposed Rule
    
    Federal Register / Vol. 60, No. 80 / Wednesday, April 26, 1995 / 
    Proposed Rules
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    FEDERAL COMMUNICATIONS COMMISSION
    
    47 CFR Part 73
    
    [MM Docket No. 93-48; FCC 95-143]
    
    
    Broadcast Services; Children's Television
    
    AGENCY: Federal Communications Commission.
    
    ACTION: Notice of proposed rule making.
    
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    SUMMARY: This Notice proposes a number of changes to the Commission's 
    rules regarding the broadcast of television programming that serves the 
    educational and information needs of children, in order to implement 
    the Children's Television Act of 1990 (CTA) more effectively. First, 
    the Commission proposes to require broadcasters to identify, on the air 
    and in materials provided to publishers of broadcast schedules, 
    programming ``specifically designed'' to educate and inform children. 
    The Commission also seeks comment on ways to improve the quality of, 
    and public access to, the information broadcasters make available 
    regarding their efforts in providing children's educational and 
    informational programming. Second, the Commission proposes to clarify 
    its definition of ``educational and informational programming'' by 
    adopting a definition of ``core'' programming. The Commission also 
    seeks comment on which of three alternative options for further action 
    should be implemented:
        Commission monitoring of the amount of educational and 
    informational programming on the air during a specified period 
    following adoption of measures to improve the flow of programming 
    information to the public and a clarified definition; adoption of a 
    safe harbor processing guideline specifying an amount of core 
    programming that would satisfy the CTA; and adoption of a programming 
    standard requiring that every station be responsible for the airing of 
    a minimum amount of core programming in its market. The Commission also 
    invites comment on possible new license renewal procedures and program 
    sponsorship rules allowing licensees the option of meeting their 
    programming obligation under the CTA in part by sponsoring core 
    programming on other stations in their market. This action is taken to 
    ensure that the educational and informational needs of children are 
    satisfied and thus that broadcasters comply with the CTA.
    
    DATES: Comments are due by June 16, 1995, and reply comments are due by 
    July 17, 1995.
    
    ADDRESSES: Federal Communications Commission, Washington, D.C. 20554.
    
    FOR FURTHER INFORMATION CONTACT: Diane Conley, Mass Media Bureau, (202) 
    776-1653.
    
    SUPPLEMENTARY INFORMATION: This is a synopsis of the Commission's 
    Notice of Proposed Rule Making (NPRM) in MM Docket No. 93-48, FCC 95-
    143, adopted April 5, 1995, and released April 7, 1995. The complete 
    text of this NPRM is available for inspection and copying during normal 
    business hours in the FCC Reference Center (Room 239), 1919 M Street, 
    N.W., Washington, D.C., and also may be purchased from the Commission's 
    copy contractor, International Transcription Service, (202) 857-3800, 
    2100 M Street, N.W., Suite 140, Washington, DC 20037.
    
    Synopsis of Notice of Proposed Rule Making
    
        1. Through this NPRM, the Commission seeks comment on several 
    proposals aimed at providing licensees with clear, simple, and fair 
    guidance regarding their children's programming obligation, to 
    facilitate compliance with the Children's Television Act of 1990 (CTA 
    or Act). The CTA was enacted to ``increase the amount of educational 
    and informational broadcast television programming for children.''\1\ 
    In response to this mandate, the Commission earlier adopted a Report 
    and Order in MM Dockets 90-570 and 83-670 (56 FR 19611, April 29, 1991) 
    and a Memorandum Opinion and Order in the same proceeding (56 FR 42707, 
    August 29, 1991), establishing rules which implemented the CTA.
    
        \1\Children's Television Act of 1989, Senate Committee on 
    Commerce, Science, and Transportation, S. Rep. No. 227, 101st Cong., 
    1st Sess. 1, 9 (1989) (``Senate Report'').
        The other provisions of the CTA, those intended to protect 
    children from over commercialization of programming, are not at 
    issue in this proceeding.
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        2. The CTA imposes an affirmative obligation on broadcast 
    television stations to serve the educational and informational needs of 
    children through not only their ``overall programming,'' but also 
    programming ``specifically designed'' to serve children's needs. The 
    Act requires the Commission, in evaluating its licensees' license 
    renewal applications, to determine whether stations have met this 
    obligation. The CTA also authorizes the Commission, as part of its 
    license renewal review process, to consider any special nonbroadcast 
    efforts by the licensee that enhance the educational and information 
    value of programming to children, and any special efforts by the 
    licensee to produce or support programming specifically designed to 
    serve the educational and informational needs of children that is 
    broadcast by another station in the licensee's market. Our current 
    rules generally incorporate the language of the statute and also define 
    educational and informational programming as ``programming that 
    furthers the positive development of children 16 years of age and under 
    in any respect, including the child's intellectual/cognitive or social/
    emotional needs.''\2\ In addition, we require broadcasters to air some 
    amount of standard-length educational and informational programming 
    specifically designed for children 16 years of age and under. The 
    Commission has adopted no other guidelines regarding the types of 
    programming that may contribute to satisfying a station's renewal 
    review requirement, and our rules contain no requirement as to the 
    number of hours of educational and informational programming that 
    stations must broadcast or the time of day during which such 
    programming may be aired.
    
        \2\47 C.F.R. 73.671 Note.
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        3. After developing some experience with the CTA, including the 
    review of more than 320 television license renewals, the Commission 
    issued a Notice of Inquiry (NOI) initiating this proceeding (58 FR 
    14367, March 17, 1993) to examine whether its children's television 
    rules should be revised. After careful consideration of the studies, 
    comments, and other information regarding the availability of 
    educational broadcast programming provided in response to the NOI and 
    in connection with the FCC's en banc hearing on children's television 
    held on June 28, 1994 (59 FR 22814, May 3, 1994), the Commission finds 
    that this evidence is insufficient to support a conclusion as to 
    whether or not the educational and informational needs of children are 
    being met, including whether the CTA and our existing regulations have 
    precipitated a significant increase in the amount of children's 
    educational and informational programming carried by commercial 
    broadcasters. In particular, none of the studies submitted enables us 
    to determine accurately what amount of programming specifically 
    designed to educate and inform children is currently being aired by 
    commercial stations.
        4. Even if the Commission accepts the conclusion drawn by some 
    parties that the amount of educational programming on the air has 
    increased since implementation of our rules, the degree of that 
    increase appears to be quite [[Page 20587]] modest at best. Thus, the 
    Commission is not convinced that the current rules are prompting an 
    adequate response to the CTA. Accordingly, the Commission feels that it 
    would be desirable to precipitate a more substantial and significant 
    increase in the amount of children's educational and informational 
    programming--in particular, programming specifically designed to 
    educate and inform children--in the future.
        5. In developing the rule revisions it proposes, the Commission has 
    followed three principles. The first principle is that judgments of the 
    quality of a licensee's programming, educational or otherwise, are best 
    made by the audience, not by the federal government. It should not be 
    necessary for the Commission to make such judgments if the public has 
    sufficient programming information to play an active role in ensuring 
    that the goals of the CTA are met. The provision of better programing 
    information to the public should give parents and others the 
    opportunity to influence broadcasters to air more educational 
    programming--by, for example, encouraging children to watch educational 
    programming and thereby increasing the ratings for such programming--
    and should also facilitate enforcement of the CTA.
        6. To improve the flow of information to the public, the Commission 
    proposes to require broadcasters to identify programs as educational at 
    the time they are aired and in materials provided to publishers of 
    television schedules. Such identifications need not take up large 
    amounts of air time or print and could be as simple as an icon. 
    Commenters are asked not only to discuss this specific proposal, but 
    also to propose any additional methods for informing the public of 
    upcoming children's programming. Comment is also sought on how to 
    improve the quality of, and public access to, the information provided 
    by stations regarding their efforts to provide programming specifically 
    designed to serve the educational and informational needs of children. 
    The Commission seeks comment on revising our existing rule requiring 
    broadcasters to place in their public inspection files annual or 
    quarterly reports about the children's programming they air. One 
    suggested change is to require broadcasters to include in these reports 
    the name of and method for contacting the person at the station 
    responsible for collecting comments on the station's compliance with 
    the CTA. The Commission further seeks comment on ways of rendering the 
    required information in an easily understandable yet comprehensive 
    form, and whether these reports should be required annually or 
    quarterly or whether stations should continue to be allowed to choose 
    between the two options.
        7. The second principle the Commission has followed is that our 
    rules and processes should be as clear, simple, and fair as possible. 
    To this end, the Commission proposes to revise our definition of 
    ``educational and informational'' programming. The current definition--
    ``programming that furthers the positive development of children 16 
    years of age and under in any respect, including the child's 
    intellectual/cognitive or social/emotional needs''--is ambiguous and 
    fails to give licensees clear guidance. Indeed, some licensees have 
    interpreted this definition to include general audience news and game 
    shows. Moreover, the Commission has never defined what constitutes 
    programming ``specifically designed'' to serve children's educational 
    and informational needs, even though the CTA expressly requires each 
    licensee to provide such programming. The Commission is concerned that 
    this lack of clarity has led to less than optimal compliance with the 
    goals of the CTA and that, unless greater specificity is provided, 
    noneducational programming could drive educational programming off the 
    air. The Commission therefore proposes to adopt a definition of 
    programming specifically designed to serve children's educational and 
    informational needs, i.e., ``core'' programming.
        8. The Commission tentatively concludes that we should define 
    ``core'' educational programming as those programs that meet the 
    following requirements: (1) The program is specifically designed to 
    meet the educational and informational needs of children ages 16 and 
    under (i.e., has education as a significant purpose); (2) the 
    educational objective of the program and the target child audience are 
    specified in writing in the children's programming report described 
    above; (3) the program is aired between the hours of 6:00 a.m. and 
    11:00 p.m.; (4) the program is regularly scheduled; (5) the program is 
    of a substantial length (e.g., 15 or 30 minutes); and (6) the program 
    is identified as educational children's programming at the time it is 
    aired, and instructions for listing it as educational programming are 
    provided by the licensee to program guides. The Commission seeks 
    comment on this definition.
        9. The Commission's third principle is that broadcasters should be 
    guided by market forces, to the greatest extent possible, in 
    determining whether they meet their programming obligation by airing 
    shows themselves, or by sponsoring programming aired on other stations. 
    The program sponsorship concept, most relevant to the options discussed 
    below of adopting processing guidelines or programming standards, would 
    permit a broadcaster to better utilize other stations' children's 
    programming expertise, would allow some stations to develop audience 
    identification and programming schedules that build child audiences, 
    and could stimulate growth in the production of educational and 
    informational programming, all while reducing disincentives to airing 
    such programming.
        10. While the Commission believes that the proposals to ensure that 
    the public has greater access to information and to clarify the 
    definition of educational and informational programming are important 
    steps toward promoting the goals of the CTA more effectively, the 
    Commission is concerned that these efforts may not suffice to serve the 
    educational and informational needs of children, and to bring about the 
    kind of measurable increase in such programming contemplated by 
    Congress. Accordingly, the Commission also proposes to take one of the 
    following three types of action.
        11. The first option available to the Commission would be to 
    monitor the amount of broadcasted programming specifically designed to 
    serve the educational and informational needs of children for a 
    specified period of time (e.g., three years) to determine whether the 
    Commission's efforts to increase the flow of information to the public 
    and clarify our rules have caused a significant increase in such 
    programming. Stations would be required to submit annual descriptions 
    of their educational and informational programming. At the end of the 
    specified period, the Commission would assess the need for further 
    regulatory action.
        12. A second option would be to establish a safe harbor 
    quantitative processing guideline. Such a guideline would specify an 
    amount of core programming that would represent one means of satisfying 
    the CTA's programming obligation and permit staff approval of the 
    children's programming portion of a license renewal application. Under 
    this option, if a licensee aired the prescribed amount of programming, 
    its license renewal application would not be reviewed further for CTA 
    programming compliance. The only challenges to a licensee's children's 
    [[Page 20588]] programming performance that would be entertained would 
    be those questioning the bona fides of a licensee's claim to have met 
    the processing guideline. A licensee that did not meet the processing 
    guideline would have its application referred to the Commission for 
    consideration and would have the opportunity to demonstrate that it had 
    complied with the CTA in other ways. The Commission would then evaluate 
    such a licensee's performance based on its overall efforts and other 
    circumstances. Failure to meet the guideline would thus result in 
    greater review of the application, but would not constitute a de facto 
    violation of the Commission's rules.
        13. Given the results of the studies submitted in the record thus 
    far, and allowing for the possibility that these studies may be 
    somewhat flawed, the Commission is currently inclined to think that, if 
    a processing guideline is adopted, it should be set at 3 hours per week 
    of core programming, at least initially. The Commission seeks comment 
    on this suggestion and on whether, if a processing guideline is 
    adopted, it should be increased in stages over time. If the Commission 
    adopts a phased-in processing guideline, what should the ultimate level 
    of the guideline be, and over what period of time should it be phased 
    in? One possibility would be to increase the guideline by increments of 
    the half hour each year until reaching a level of 5 hours of core 
    programming per week.
        14. A third option would be to establish a standard requiring that 
    every station be responsible for the airing of a minimum amount of core 
    programming in its market. Stations meeting this requirement would 
    qualify for staff approval of the children's programming portion of 
    their license renewal application. Those not meeting the standard would 
    have their applications referred to the Commission for determination of 
    the appropriate remedy. Notwithstanding failure to meet the standard, 
    the Commission could hold that the licensee had in fact complied with 
    the CTA's requirements. However, a licensee failing to meet a standard 
    would have a much heavier burden to show that it complied with the CTA 
    than would be the case if it did not meet a processing guideline. Thus, 
    a licensee failing to meet a standard would have to make a compelling 
    showing that the qualifying programming it did air, along with any of 
    its other programming-related activities in its market, served the 
    educational and informational needs of children in that market as well 
    as or better than an additional amount of programming specifically 
    designed to serve the educational and informational needs of children. 
    Again, the Commission believes that, given the current level of 
    programming documented by the data submitted, the appropriate level of 
    a programming requirement would be 3 hours of core programming per 
    week, at least initially. The Commission seeks comment on this 
    suggestion and, as with the option of a processing guideline, 
    interested parties are invited to comment on whether it would be 
    appropriate to increase the requirement by, for example, one half hour 
    each year until a requirement of 5 hours of core programming per week 
    is established. A programming standard, or rule, may be easier to 
    administer and would give the Commission a broader range of sanctions 
    than a processing guideline. The Commission solicits comment on these 
    and other factors differentiating a processing guideline from a 
    standard.
        15. There are a number of questions on which the Commission seeks 
    comment that are raised by both the option of a safe harbor processing 
    guideline and that of a programming standard. First, comment is sought 
    on the Commission's suggestion of a weekly processing guideline or 
    programming standard averaged over a specified period, and the 
    Commission asks for ideas as to the period of time over which a 
    guideline or standard should be averaged. The Commission also seeks 
    comment on the extent to which repeats during a weekly schedule and 
    later reruns of programs should be counted toward fulfillment of any 
    processing guideline or programming requirement that might be adopted. 
    Second, the Commission seeks comment as to whether a processing 
    guideline or programming requirement should be the same for all 
    stations regardless of station type or market size. Third, it has been 
    publicly suggested that to give stations an incentive to air high-
    quality programming, a programming requirement should be based entirely 
    on a certain amount of rating points. The Commission invites comment on 
    this suggestion and on whether it would be appropriate for either a 
    processing guideline or a programming standard.
        16. Finally, interested parties are asked to provide the Commission 
    with further data and related information. The Commission requests in 
    particular detailed information regarding any potential opportunity 
    costs (i.e., the difference in profits from children's educational 
    programming and from other programming that might be aired instead) for 
    broadcasters that would be created by the implementation of a 
    processing guideline or programming requiring set at various levels. 
    More specifically, the Commission requests that commenters provide us 
    with one or more studies that quantify any such costs for stations in 
    different sized markets, as well as for the broadcasting industry as a 
    whole. The Commission urges commenters to ensure that the sample data 
    used to develop estimates of any opportunity costs that stations might 
    face are representative and that the methodology used to develop the 
    estimates is clearly explained. The Commission also reiterates to all 
    interested parties the importance of providing information and studies, 
    in addition to those already on record, documenting changes in the 
    nature and amount of children's educational programming on the air, 
    especially recently. In providing such studies, commenters should bear 
    in mind that the utility of the material already presented to us in 
    this inquiry is limited. For example, the results of certain station 
    surveys accept at face value station claims as to the educational 
    consent of their programming, and our experience with such claims 
    suggests that the figures produced by these studies may be inflated. 
    The Commission notes that if data were submitted that show that the 
    educational and informational needs of children are being met 
    consistent with the goals of the CTA, we would reassess the need for 
    further action.
        17. In weighing alternatives for further Commission action, the 
    Commission must consider any limitations imposed by the First Amendment 
    of the Constitution. Even assuming that the Commission's proposals were 
    found to be content-based restrictions on speech, some restrictions on 
    content have been judged permissible when applied to broadcasting 
    because of the scarcity of frequencies and broadcasters' concomitant 
    duty to provide public service. To be consistent with the First 
    Amendment, content-based restrictions on speech in the broadcasting 
    context must be narrowly tailored to further a substantial government 
    interest. The Commission tentatively concludes, and the case law 
    suggests, that the government has a substantial interest in furthering 
    the education and welfare of children through implementation of the 
    CTA. The courts have held that there is a compelling government 
    interest in ``safeguarding the physical and psychological well being of 
    a minor.''\3\ [[Page 20589]] The legislative history of the CTA states 
    that ``[i]t is difficult to think of an interest more substantial than 
    the promotion of the welfare of children who watch so much television 
    and rely upon it for so much of the information they receive.''\4\ The 
    Commission seeks comment on whether each of the proposed alternatives 
    for improving implementation of the CTA is narrowly tailored to further 
    the CTA's interest in furthering the education and welfare of children 
    and on its analysis of First Amendment issues as discussed in 
    paragraphs 66 through 73 in the full text of this NPRM.
    
        \3\Action for Children's Television v. FCC, 852 F.2d 1332, 1343 
    n. 18 (D.C. Cir. 1988) and Supreme Court Cases cited therein.
        \4\Senate Report at 17; see also House Report at 11.
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        18. The Commission also seeks comment on possible revisions to our 
    license renewal procedures that might encourage the public to take a 
    more active role in urging stations to comply with the CTA and reduce 
    the government's role in reviewing such compliance. Thus, the 
    Commission seeks comment on whether it should require any party filing 
    a petition to deny to show that he or she had first attempted to 
    resolve the alleged problem with the station in question, and whether, 
    if we implement a safe harbor processing guideline or a programming 
    standard licensees should be permitted to certify whether they have 
    aired the prescribed amount of core programming.
        19. Finally, the Commission solicits comment on a number of general 
    and specific issues regarding ``program sponsorship'' rules. If the 
    Commission adopts either a safe harbor processing guideline or a 
    programming standard, such rules would give licensees the option of 
    either themselves airing the entire prescribed amount of children's 
    educational programming, or airing a portion of the prescribed amount 
    themselves and taking responsibility for the remainder by providing 
    financial or other ``in-kind'' support for programming aired on other 
    stations in their market. The station sponsoring educational programs 
    shown elsewhere would take credit for these programs at license renewal 
    time. We conclude that the CTA precludes allowing a licensee to meet 
    either a processing guideline or programming standard entirely by 
    sponsoring programming on other stations in the same market. The 
    Commission thus suggests that under either option each station be 
    required to air at least 1 hour of core educational and informational 
    programming itself and that each be allowed to fulfill the remaining 
    hours by sponsoring core programming on other stations. The Commission 
    also seeks comment on the tentative views expressed in the full text of 
    the NPRM regarding how a program sponsorship system should work. The 
    CTA and the Commission's rules already permit stations to receive 
    credit at license renewal time for supporting educational programming 
    on another station in their market, and the Commission has held that if 
    one station produces or buys children's programs broadcast on another 
    station, so as to qualify under 47 U.S.C. 303b(b)(2), both stations may 
    rely on such programming in their license renewal applications. The 
    Commission now seeks comment on whether that holding was correct, or 
    whether it undermines the CTA by permitting ``double counting.'' It 
    appears that, at least for the purpose of meeting a processing 
    guideline or programming requirement, stations that air sponsored 
    programming (``host'' stations) should not be permitted to claim credit 
    for such programming.
        20. It is also the Commission's view that a station should be 
    allowed to sponsor programs for the purpose of meeting a processing 
    guideline or programming requirement only on host stations that serve 
    largely the same potential viewers. On the other hand, the Commission 
    does not believe that we should require sponsor and host stations to 
    serve exactly the same area because such a requirement would unduly 
    limit the program sponsorship options available in many markets. Taking 
    into account these competing considerations, it would seem sensible to 
    require that, when any portion of a station's programming that is 
    claimed to satisfy a processing guideline or programming requirement 
    consists of programming shown on another station, the signal of the 
    host station cover 80 percent of either the community of license or the 
    area encompassed within the grade A or grade B contour of the sponsor 
    station. The Commission seeks comment on these ideas and on other 
    issues relevant to program sponsorship. For example, the Commission 
    asks for comment on what types of information about sponsored programs 
    should be provided to the public, and whether antitrust law would limit 
    the extent to which stations in a market may cooperate through program 
    sponsorship efforts.
        21. If the Commission adopts either a processing guideline or a 
    programming standard, we would intend that the resulting regulatory 
    changes would be made on a provisional or experimental basis, rather 
    than as permanent changes. It is the Commission's hope that any such 
    guideline or standard, together with the other changes we propose, will 
    effectuate a significant improvement in television broadcasters' 
    service to children, and also will enable parents to monitor the 
    performance of stations in their communities and ensure through their 
    actions that the CTA's objectives are met. In accordance with these 
    expectations, and to ensure periodic review of the necessity and 
    efficacy of a guideline or standard, the Commission invites comment on 
    whether to sunset any regulatory changes related to the possible 
    implementation of either of these two options, absent additional 
    Commission action, on December 31, 2004, unless affirmatively extended 
    by the Commission. This date is one year after the close of the renewal 
    cycle for the last group of stations to come up for renewal after rules 
    would be adopted in this proceeding, and would allow the Commission, 
    prior to the sunset, the opportunity to evaluate fully the effects of 
    any rules adopted here. Thus, it would be our intention to undertake a 
    review prior to the sunset date.
        22. In conclusion, with this proceeding, the Commission intends to 
    enhance the public's ability to monitor station compliance with the 
    CTA, to clarify its rules and policies governing educational 
    programming for children to provide licensees with greater certainty as 
    to the scope of their children's programming obligation, and to ensure 
    that the amount of educational and informational programming provided 
    by television broadcasters comports with the goals of the CTA. The 
    Commission believes that these objectives can be achieved by increasing 
    the flow of information to the public about the children's programming 
    that stations are broadcasting, and by adopting a definition of 
    programming ``specifically designed'' to serve children's educational 
    and informational needs. In addition, we intend to take further 
    action--in the form of instituting monitoring procedures, processing 
    guidelines or a programming standard--in order to ensure that all 
    children have access, as Congress intended, to an adequate supply of 
    educational and informational programming specifically designed for 
    them. The Commission seeks comment on all aspects of our proposals, and 
    welcomes other ideas commenters may have to achieve the objectives 
    outlined herein.
    
    V. Administrative Matters
    
        23. Pursuant to applicable procedures set forth in Secs. 1.415 and 
    1.419 of the Commission's Rules, 47 CFR 1.415 and 1.419, interested 
    parties may file comments on or before June 16, 1995, and reply 
    comments on or before July 17, 1995. To file formally in this 
    [[Page 20590]] proceeding, you must file an original plus four copies 
    of all comments, reply comments, and supporting comments. If you want 
    each Commissioner to receive a personal copy of your comments, you must 
    file an original plus nine copies. You should send comments and reply 
    comments to Office of the Secretary, Federal Communications Commission, 
    Washington, D.C. 20554. Comments and reply comments will be available 
    for public inspection during regular business hours in the FCC 
    Reference Center (Room 239), 1919 M Street, N.W., Washington, D.C. 
    20554.
        24. This is a non-restricted notice and comment rulemaking 
    proceeding. Ex parte presentations are permitted, except during the 
    Sunshine Agenda period, provided they are disclosed as provided in the 
    Commission Rules. See generally 47 CFR 1.1202, 1.1203 and 1.1206(a).
    
    Initial Regulatory Flexibility Act Statement
    
    I. Reason for the Action
        This proceeding was initiated to explore ways to implement the 
    Children's Television Act of 1990 more effectively.
    II. Objective of This Action
        The actions proposed in this NPRM are intended to give licensees 
    clear, simple, and fair guidance regarding their children's programming 
    obligation; to increase the flow of programming information to the 
    public to facilitate enforcement of the Children's Television Act of 
    1990; and to allow the marketplace to determine to the fullest extent 
    possible the means that licensees use to meet their programming 
    obligation. Other objectives are to increase the amount of available 
    television broadcast programming that meets the educational and 
    informational needs of children and to promote efficiency in the 
    production and distribution of such programming.
    III. Legal Basis
        Authority for the actions proposed in this NPRM may be found in 
    Sections 1 and 303 of the Communications Act of 1934, as amended, 47 
    U.S.C. 151, 303; and Section 103 of the Children's Television Act of 
    1990, 47 U.S.C. 303b.
    IV. Number and Type of Small Entities Affected by the Proposed Rules
        Approximately 1,200 existing commercial television broadcasters of 
    all sizes may be affected by the proposals contained in this NPRM.
    V. Reporting, Record-keeping, and Other Compliance Requirements 
    Inherent in the Proposed Rule
        The NPRM seeks comment on modifying current record-keeping and 
    reporting requirements to include a requirement that licensees 
    demonstrate compliance with proposed rule changes in their children's 
    programming report, and seeks comment on requiring licensees to make 
    programming information more accessible to the public. The NPRM seeks 
    comment on whether stations should be required to separate their 
    children's programming reports from other material in the public 
    inspection file and broadcast announcements to alert the public of the 
    existence of such reports. It also seeks comment on a certification 
    requirement that would replace the current requirement for submission 
    of detailed documentation to the Commission for those stations able to 
    certify that they have met a safe harbor processing guideline or 
    programming standard.
    VI. Federal Rules Which Overlap, Duplicate, or Conflict With the 
    Proposed Rule
        None.
    VII. Any Significant Alternatives Minimizing the Impact on Small 
    Entities and Consistent With the Stated Objectives of the Action
        The proposals contained in this NPRM are designed to encourage 
    television broadcast programming that satisfies the requirements of the 
    Children's Television Act of 1990, while minimizing the impact on small 
    entities.
        25. As required by Section 603 of the Regulatory Flexibility Act, 
    the Commission has prepared an Initial Regulatory Flexibility Analysis 
    (IRFA) of the expected impact on small entities of the proposals 
    suggested in this document. Written public comments are requested on 
    the IRFA. These comments must be filed in accordance with the same 
    filing deadlines as comments on the rest of this NPRM, but they must 
    have a separate and distinct heading designating them as responses to 
    the Initial Regulatory Flexibility Analysis. The Secretary shall send a 
    copy of this Notice of Proposed Rule Making, including the Initial 
    Regulatory Flexibility Analysis, to the Chief Counsel for Advocacy of 
    the Small Business Administration in accordance with paragraph 603(a) 
    of the Regulatory Flexibility Act. Public Law 96-354, 94 Stat. 1164, 5 
    U.S.C. Section 601 et seq (1981).
    
    List of Subjects in 47 CFR Part 73
    
        Television broadcasting.
    
    Federal Communications Commission.
    William F. Caton,
    Acting Secretary.
    [FR Doc. 95-10176 Filed 4-25-95; 8:45 am]
    BILLING CODE 6712-01-M
    
    

Document Information

Published:
04/26/1995
Department:
Federal Communications Commission
Entry Type:
Proposed Rule
Action:
Notice of proposed rule making.
Document Number:
95-10176
Dates:
Comments are due by June 16, 1995, and reply comments are due by July 17, 1995.
Pages:
20586-20590 (5 pages)
Docket Numbers:
MM Docket No. 93-48, FCC 95-143
PDF File:
95-10176.pdf
CFR: (1)
47 CFR 73