2010-11093. Self-Regulatory Organizations; Notice of Filing and Immediate Effectiveness of Proposed Rule Change by NYSE Arca, Inc. Adding 75 Options Classes to the Penny Pilot Program

May 4, 2010.

Pursuant to Section 19(b)(1) ^[1] of the Securities Exchange Act of 1934 (the “Act”) ^[2] and Rule 19b-4 thereunder,^[3] notice is hereby given that, on April 28, 2010, NYSE Arca, Inc. (“NYSE Arca” or the “Exchange”) filed with the Securities and Exchange Commission (the “Commission”) the proposed rule change as described in Items I, II, and III below, which Items have been prepared by the self-regulatory organization. The Commission is publishing this notice to solicit comments on the proposed rule change from interested persons.

I. Self-Regulatory Organization's Statement of the Terms of Substance of the Proposed Rule Change

The Exchange proposes to designate 75 options classes to be added to the Penny Pilot Program for Options (“Penny Pilot” or “Pilot”) on May 3, 2010. There are no changes to the rule text. A copy of this filing is available on the Exchange's Web site at http://www.nyse.com,, at the Exchange's principal office and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change

In its filing with the Commission, the self-regulatory organization included statements concerning the purpose of, and basis for, the proposed rule change and discussed any comments it received on the proposed rule change. The text of those statements may be examined at the places specified in Item IV below. The Exchange has prepared summaries, set forth in sections A, B, and C below, of the most significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the Statutory Basis for, the Proposed Rule Change

1. Purpose

NYSE Arca proposes to identify the next 75 options classes to be added to the Penny Pilot effective May 3, 2010. The Exchange recently received approval to extend and expand the Pilot through December 31, 2010.^[4] In that filing, the Exchange had proposed expanding the Pilot on a quarterly basis to add the next 75 most actively traded multiply listed options classes based on national average daily volume for the six months prior to selection, closing under $200 per share on the Expiration Friday prior to expansion, except that the month immediately preceding their addition to the Penny Pilot will not be used for the purpose of the six month analysis.^[5]

NYSE Arca proposes adding the following 75 options classes to the Penny Pilot on May 3, 2010, based on national average daily volume from October 1, 2009 through March 31, 2010:

Nat'l Ranking	Symbol	Security name
153	XLV	Health Care Select Sector SPDR Fund.
155	CIEN	Ciena Corp.
157	AMLN	Amylin Pharmaceuticals Inc.
158	CTIC	Cell Therapeutics Inc.
159	MDT	Medtronic Inc.
162	TIVO	TiVo Inc.
163	MNKD	MannKind Corp.
171	MDVN	Medivation Inc.
176	BRKB	Berkshire Hathaway Inc.
178	APOL	Apollo Group Inc.
181	BSX	Boston Scientific Corp.
185	XLY	Consumer Discretionary Sel. Sec. SPDR Fund.
188	CLF	Cliffs Natural Resources Inc.
190	ZION	Zions Bancorporation.
194	IOC	InterOil Corp.
197	ITMN	InterMune Inc.
204	GME	GameStop Corp.
209	XLK	Technology Select Sector SPDR Fund.
210	AKS	AK Steel Holding Corp.
212	GRMN	Garmin Ltd.
213	MRVL	Marvell Technology Group Ltd.
215	XLP	Consumer Staples Select Sector SPDR Fund.
216	UNP	Union Pacific Corp.
220	DTV	DIRECTV.
223	WMB	Williams Cos Inc/The.
225	MEE	Massey Energy Co.
227	CELG	Celgene Corp.
229	GMCR	Green Mountain Coffee Roasters Inc.
231	WDC	Western Digital Corp.
234	DAL	Delta Air Lines Inc.
235	FXE	CurrencyShares Euro Trust.
237	COST	Costco Wholesale Corp.
239	MJN	Mead Johnson Nutrition Co.
240	ALL	Allstate Corp/The.
241	SII	Smith International Inc.
242	RTN	Raytheon Co.
243	DVN	Devon Energy Corp.
244	MT	ArcelorMittal.
247	JCP	JC Penney Co Inc.
248	ACL	Alcon Inc.
249	STP	Suntech Power Holdings Co Ltd.
250	TLB	Talbots Inc.
251	SYMC	Symantec Corp.
253	AMED	Amedisys Inc.
255	TM	Toyota Motor Corp.
257	HK	Petrohawk Energy Corp.
258	ENER	Energy Conversion Devices Inc.
259	STT	State Street Corp.
260	BHP	BHP Billiton Ltd.
261	NFLX	NetFlix Inc.
262	LDK	LDK Solar Co Ltd.
263	SPG	Simon Property Group Inc.
264	TIF	Tiffany & Co.
265	BUCY	Bucyrus International Inc.
266	WAG	Walgreen Co.
268	IP	International Paper Co.
271	XME	SPDR S&P Metals & Mining ETF.
272	KGC	Kinross Gold Corp.
273	EP	El Paso Corp.
274	SEED	Origin Agritech Ltd.
275	WIN	Windstream Corp.
279	DHI	DR Horton Inc.
280	ADBE	Adobe Systems Inc.
281	PCX	Patriot Coal Corp.
282	SPWRA	SunPower Corp.
284	LCC	US Airways Group Inc.
285	PRU	Prudential Financial Inc.
286	LEN	Lennar Corp.
287	EWT	iShares MSCI Taiwan Index Fund.
288	KBH	KB Home.
289	CREE	Cree Inc.
290	SIRI	Sirius XM Radio Inc.
291	MMR	McMoRan Exploration Co.
292	CENX	Century Aluminum Co.
293	GFI	Gold Fields Ltd.

2. Statutory Basis

The Exchange believes the proposed rule change is consistent with and furthers the objectives of Section 6(b)(5) of the Act, in that it is designed to promote just and equitable principles of trade, remove impediments to and perfect the mechanisms of a free and open market and a national market system and, in general, to protect investors and the public interest, by identifying the options classes to be added to the Pilot in a manner consistent with prior approvals and filings.

B. Self-Regulatory Organization's Statement on Burden on Competition

The Exchange does not believe that the proposed rule change will impose any burden on competition that is not necessary or appropriate in furtherance of the purposes of the Act.

C. Self-Regulatory Organization's Statement on Comments on the Proposed Rule Change Received From Members, Participants, or Others

No written comments were solicited or received with respect to the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for Commission Action

The proposed rule change is effective upon filing pursuant to Section 19(b)(3)(A)(i)  ^[6] of the Act and Rule 19b-4(f)(1)  ^[7] thereunder, in that it constitutes a stated policy, practice, or interpretation with respect to the meaning, administration, or enforcement of an existing rule of the Exchange. At any time within 60 days of the filing of the proposed rule change, the Commission may summarily abrogate such rule change if it appears to the Commission that such action is necessary or appropriate in the public interest, for the protection of investors, or otherwise in furtherance of the purposes of the Act.

IV. Solicitation of Comments

Interested persons are invited to submit written data, views, and arguments concerning the foregoing, including whether the proposed rule change is consistent with the Act. Comments may be submitted by any of the following methods:

Electronic Comments

• Use the Commission's Internet comment form (http://www.sec.gov/​rules/​sro.shtml); or
• Send an e-mail to [e-mail]. Please include File Number SR-NYSEArca-2010-39 on the subject line.

Paper Comments

• Send paper comments in triplicate to Elizabeth M. Murphy, Secretary, Securities and Exchange Commission, 100 F Street, NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSEArca-2010-39. This file number should be included on the subject line if e-mail is used. To help the Commission process and review your comments more efficiently, please use only one method. The Commission will post all comments on the Commission's Internet Web site (http://www.sec.gov/​rules/​sro.shtml). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and copying in the Commission's Public Reference Section, 100 F Street, NE., Washington, DC 20549-1090 on official business days between the hours of 10 a.m. and 3 p.m. Copies of the filing will also be available for inspection and copying at NYSE Arca's principal office. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File Number SR-NYSEArca-2010-39 and should be submitted on or before June 1, 2010.

For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.^[8]

Florence E. Harmon,

Deputy Secretary.

Footnotes

1.  15 U.S.C.78s(b)(1).

2.  15 U.S.C. 78a.

3.  17 CFR 240.19b-4.

4.  See Exchange Act Release No. 60711 (September 23, 2009), 74 FR 49419 (September 28, 2009) (order approving SR-NYSEArca-2009-44).

5.  Index products would be included in the expansion if the underlying index level was under 200.

6.  15 U.S.C. 78s(b)(3)(A)(i).

7.  17 CFR 240.19b-4(f)(1).

8.  17 CFR 200.30-3(a)(12).