95-12987. Self-Regulatory Organizations; Order Approving Proposed Rule Change by National Association of Securities Dealers, Inc. Relating to Limit Order Protection and Nasdaq  

  • [Federal Register Volume 60, Number 102 (Friday, May 26, 1995)]
    [Notices]
    [Pages 27997-28003]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 95-12987]
    
    
    
    -----------------------------------------------------------------------
    
    SECURITIES AND EXCHANGE COMMISSION
    [Release No. 34-35751; File No. SR-NASD-94-62]
    
    
    Self-Regulatory Organizations; Order Approving Proposed Rule 
    Change by National Association of Securities Dealers, Inc. Relating to 
    Limit Order Protection and Nasdaq
    
    May 22, 1995.
        On November 22, 1994, the National Association of Securities 
    Dealers, Inc. (``NASD'' or ``Association'') filed a proposed rule 
    change with the Securities and Exchange Commission (``SEC'' or 
    ``Commission'')\1\ pursuant to Section 19(b)(1) of the Securities 
    Exchange Act of 1934 (``Act''),\2\ and Rule 19b-4 thereunder.\3\ The 
    proposed rule change amends the NASD's Interpretation to Article III, 
    Section 1 of the NASD Rules of Fair Practice (``Interpretation'')\4\ to 
    prohibit a member firm that accepts and holds an unexecuted limit order 
    from its own customer or from a customer of another member in a Nasdaq 
    security from trading ahead of the customer's limit order--that is to 
    trade the subject security for its own market-making account at prices 
    that would satisfy the customer's limit order--unless it also executes 
    that limit order.
    
        \1\On February 15, 1995, the NASD filed Amendment No. 1 with the 
    Commission on March 7, 1995 the NASD filed Amendment No. 2 with the 
    Commission. See infra notes 6-7 and accompanying text.
        \2\15 U.S.C. 78s(b)(1).
        \3\17 CFR 240.19b-4.
        \4\NASD Manual, Rules of Fair Practice, Art. III, Sec. 1 (CCH) 
    para.2151.07.
    ---------------------------------------------------------------------------
    
        Notice of the proposed rule change, together with the substance of 
    the proposal as initially filed, was provided by issuance of a 
    Commission release (Securities Exchange Act Release No. 35122, Dec. 20, 
    1994) and by publication in the Federal Register (59 FR 66389, Dec. 23, 
    1994, ``Release 34-35122''). Two comment letters were received.\5\
    
        \5\See Letter from James T. Halverson, Esq., Shearman & 
    Sterling, on behalf of Herzog, Heine, Geduld, Inc. (``Herzog'') to 
    Jonathan G. Katz, Secretary, SEC, dated January 12, 1995 (``January 
    Herzog Letter''); and Letter from James F. Duffy, Executive Vice 
    President and General Counsel, Legal & Regulatory Policy, American 
    Stock Exchange (``Amex'') to Jonathan G. Klatz, Secretary SEC, dated 
    January 18, 1995 (``Amex Letter'').
    ---------------------------------------------------------------------------
    
        On February 15, 1995, the NASD filed Amendment No. 1 with the 
    Commission. Amendment No. 1 clarified that the ``terms and conditions'' 
    exception to the Interpretation applies only to limit orders from 
    institutional accounts, as defined in Article III, Section 21(c)(4) of 
    the NASD Rules of Fair Practice,\6\ whether such limit orders originate 
    with a firm's own customers or are sent to it for execution by another 
    member firm.
    
        \6\NASD Manual, Rules of Fair Practice, Art. III, Sec. 21 (CCH) 
    para.2171.
    ---------------------------------------------------------------------------
    
        Notice of the proposed rule change, as amended, together with the 
    substance of the proposal, was provided by issuance of a Commission 
    release (Securities Exchange Act Release No. 35391, Feb. 16, 1995) and 
    by publication in the Federal Register (60 FR 9878, Feb. 22, 1995, 
    ``Release 34-35391''). No comment letters were received in response to 
    Amendment No. 1.
        On March 7, 1995, the NASD filed Amendment No. 2 with the 
    Commission. Amendment No. 2 amended the proposed rule change to extend 
    the ``terms and conditions'' exception to the Interpretation to limit 
    orders for 10,000 shares or more, unless such orders are less than 
    $100,000 in value, as well as to limit orders from institutional 
    accounts.
        Notice of the proposed rule change, as amended, together with the 
    substance of the proposal, was provided by issuance of a Commission 
    release (Securities Exchange Act Release No. 35454, Mar. 8, 1995) and 
    by publication in the Federal Register (60 FR 13199, Mar. 10, 1995, 
    ``Release 34-35454''). One comment letter was received in response to 
    Amendment No. 2.\7\ This order approves the proposed rule change.
    
        \7\See Letter from James T. Halverson, Esq., Shearman & 
    Sterling, on behalf of Herzog, to Jonathan G. Katz, Secretary, SEC, 
    dated March 27, 1995 (``March Herzog Letter'') (the January Herzog 
    Letter and the March Herzog Letter are referred to collectively as 
    ``Herzog Letters'').
    ---------------------------------------------------------------------------
    
    I. Introduction and Background
    
        Last year, the NASD submitted to the Commission a proposed 
    Interpretation to its Rules of Fair Practice to prohibit member firms 
    from trading ahead of their customers' limit orders in their market 
    making capacity.\8\ The Commission approved the NASD Interpretation on 
    June 29, 1994, but expressed concern that the prohibition did not 
    extent to trading ahead of limit orders of other firm's customers that 
    have been sent to the market maker for execution.\9\ In fact, the 
    Commission's Division of Market Regulation, in its Market 2000 Study, 
    previously had examined this practice and recommended that a ban apply 
    to trading of all customer limit orders, not just those of a firm's own 
    customer.\10\ The Study noted that the adverse effects of trading ahead 
    exist whether the customer's order is handled by the customer's firm or 
    by another market maker.\11\
    
        \8\Securities Exchange Act Release No. 33697 (March 1, 1994), 59 
    FR 10842 (March 8, 1994).
        The Commission first addressed the issue of customer limit order 
    protection in the Nasdaq market in the co-called Manning decision in 
    1988. In that decision, the Commission affirmed, based on principles 
    of agency law, an NASD determination that it is inconsistent with 
    just and equitable principles of trade for a market maker to trade 
    ahead of a customer limit order unless the customers is first 
    informed of the firm's limit order policy. See In re E.F. Hutton & 
    Co. (the so-called ``Manning decision''), Securities Exchange Act 
    Release No. 25887 (July 6, 1988), 41 SEC Doc. 473, appeal filed sub 
    nom Hutton & Co. Inc. v. SEC, Dec. No. 88-1649 (D.C. Cir. Sept. 2, 
    1988), (Stipulation of Dismissal Filed, Jan. 11, 1989).
        \9\Securities Exchange Act Release No. 34279 (June 29, 1994), 59 
    FR 34883 (July 7, 1994) (``Release 34-34279'').
        \10\Division of Market Regulation, SEC, Market 2000: An 
    Examination of Current Equity Market Developments (``Market 2000 
    Study''), V-8 (1994).
        \11\Id.
    ---------------------------------------------------------------------------
    
        Upon Commission approval the NASD Interpretation, the NASD convened 
    a special task force (``Task Force'') to study the potential effect of 
    expanded limit order protection on market liquidity and market maker 
    capital commitment and to report to the NASD Board of Directors in 
    September 1994. At the time, the Commission [[Page 27998]] stated that 
    while such a study could be helpful to future consideration of this 
    issue, the Commission believed that member-to-member trades raise 
    significant concerns that should be addressed and, if necessary, the 
    Commission would consider instituting its own rulemaking proceeding for 
    that purpose.\12\
    
        \12\Release 34-34279, supra n. 9.
    ---------------------------------------------------------------------------
    
        The Task Force's report (``Task Force proposal'') recommended that 
    market makers be prohibited from trading ahead to customer limit orders 
    only when such trades occurred at prices superior to the limit order 
    price. The NASD Board of Directors reviewed the Task Force Proposal and 
    proposed for member comment on amended proposal that would have 
    restricted a market maker from trading ahead of a customer limit order 
    at a price equal to or better than the price of the customer limit 
    order if the size of that order was 1,000 shares or less, and from 
    trading to prices better than a customer's limit order if the size of 
    that order was greater than 1,000 shares (``Board Proposal'').\13\
    
        \13\See Special NASD Notice to Members 94-79 (September 23, 
    1994).
        The Commission then published for comment its own proposed rule to 
    prohibit any market maker in Nasdaq National Market securities from 
    trading ahead of the orders of other firms' customers sent to it for 
    execution without regard to the size of the order (``Commission 
    Proposal'').\14\ The Commission wished to solicit public comment on 
    alternatives that would provide more extensive limit order protection 
    for public customers than those alternatives that the NASD had then 
    proposed. The Commission also was motivated in part by a desire to 
    solicit comment from public investors and non-NASD members.
    
        \14\Securities Exchange Act Release No. 34753 (Sept. 29, 1994), 
    59 FR 50867 (Oct. 6, 1994) (``Release 34-34753'') (proposing 17 CFR 
    240.15c5-1).
    ---------------------------------------------------------------------------
    
    II. Description and Scope of the Proposed Rule Change
    
        The rule change we are considering today provides that a member 
    firm cannot accept a customer\15\ limit order in a Nasdaq security and 
    continue to trade that security for its own account at prices that 
    would satisfy the customer limit order without filing that order at the 
    limit order price or a price more favorable to the customer. The 
    Interpretation no longer distinguishes between customer limit orders 
    accepted from a member's own customer and customer limit orders sent to 
    it for execution from another member (so-called ``member-to-member'' 
    limit orders). In either situation, such ``trading ahead'' activity 
    would constitute a violation of just and equitable principles of trade.
    
        \15\Article II, Section 1(f) of the NASD Rules of Fair Practice 
    defines ``customer'' to exclude a broker or dealer. See NASD Manual, 
    Rules of Fair Practice, Art. II, Sec. I (CCH) para.2101.
    ---------------------------------------------------------------------------
    
        The NASD requested that the Commission allow the rule change to be 
    implemented on a phased-in-basis. During the time period between the 
    rule's adoption and September 1, 1995, member-to-member limit orders 
    that are greater than 1,000 shares would be protected when the member 
    firm accepting the order trades for its own account at prices that are 
    superior to the limit order price, but not at prices equal to the limit 
    order price. The NASD requested the phase-in-period to provide NASD 
    member firms an opportunity to adjust their order handling procedures 
    for orders over 1,000 shares to the requirements of the Interpretation 
    and to reassess their existing revenue structure.
        The rule change also amends the Interpretation by limiting the 
    ``terms and conditions'' exception of the Interpretation to: (a) limit 
    orders from ``institutional accounts'' as that term is defined in 
    Article III, Section 21(c)(4) of the Rules of Fair Practice 
    (``institutional orders''),\16\ regardless of whether such 
    institutional orders come from a firm's own customers or are member-to-
    member limit orders; and (b) limit orders from accounts other than 
    institutional accounts (``retail orders'') if the order is for: (i) 
    10,000 shares or more; and (ii) has a value of $100,000 or greater 
    (``institution-sized retail orders.'').\17\ The rule change does not 
    permit a market maker to accept and hold other retail orders subject to 
    terms and conditions, but does permit a market maker to accept and hold 
    an institutional order subject to terms and conditions even if that 
    order is for less than 10,000 shares or is less than $100,000 in value.
    
        \16\An ``institutional account'' is defined as an account of: 
    (1) a bank, savings and loan association, insurance company, or 
    registered investment company; (2) an investment company; (2) an 
    investment adviser registered under Section 203 of the Investment 
    Advisers Act of 1940, 15 U.S.C. Sec.  80b-3; or (3) any other entity 
    (whether a natural person, corporation, partnership, trust, or 
    otherwise) with total assets of at least $50 million. NASD Manual, 
    Rules of Fair Practice, Art. III, Sec. 21 (CCH Sec. 2171.
        \17\The value of a limit order is calculated by multiplying the 
    price per share specified in that order by the number of shares 
    specified in the order. Thus, the value of a limit order does not 
    include any markup, markdown, commission, commission equivalent, 
    sales credit or other internal credit.
        The NASD's rule would continue to permit a market maker to charge 
    its customers or an order entry firm commissions or commission 
    equivalents for handling a limit order, provided those charges 
    previously are disclosed in a clear fashion to the customer, and 
    provided those charges otherwise comply with applicable law.\18\ 
    Furthermore, an individual Nasdaq market maker is not obligated to 
    accept any limit orders and is not required to accept limit orders from 
    any particular customer.\19\
    
        \18\See Release 34-35391. Article III, Section 4 of the NASD 
    Rules of Fair Practice states in part that, if a member acts as 
    agent for a customer in any transaction, the customer shall not be 
    charged more than a fair commission or service charge, taking into 
    consideration all relevant circumstances. See also NASD Regulatory & 
    Compliance Alert, Vol. 7, no. 4 (December 1993) at 1.
        \19\See Release 34-34279, supra n. 9; Market 2000 Study, supra 
    n. 10, at V-8-9.
        The Commission notes that Sections 15A(b)(6) and 19(b)(2) of the 
    Act, 15 U.S.C. Secs. 78o-3(b)(6), 78s(b)(2), together require, among 
    other things, that a rule change approved by the Commission not be 
    designed to permit unfair discrimination between customers. The 
    Commission expects that the NASD will exercise its oversight 
    authority to ensure that market makers do not refuse to accept 
    certain limit orders in a manner that unfairly discriminates among 
    customers.
    ---------------------------------------------------------------------------
    
    III. Summary of Comments
    
        As noted above, the Commission received three comment letters (one 
    commenter two letters) concerning the rule change. These comment 
    letters raised the same types of arguments that were raised in comment 
    letters received on the Commission Proposal.
    
    A. Amex Letter
    
        The Amex Letter addressed three aspects of the rule proposal. 
    First, Amex stated that broker-dealers should be included within the 
    universe of customers entitled to the benefits of limit order 
    protection in the Nasdaq market.\20\ Amex reasoned that options market 
    makers, for example, would not be able to hedge their positions in 
    listed options on Nasdaq stocks efficiently if broker-dealers are not 
    protected by the Interpretation.
    
        \20\Broker-dealers are not deemed to be customers for purposes 
    of the NASD Rules of Fair Practice. See supra n. 15.
    ---------------------------------------------------------------------------
    
        Second, the Amex Letter requested that the NASD elaborate on the 
    terms and conditions that a market maker is permitted to impose, with a 
    view to guarding against discrimination among customers. As noted 
    above, the rule change was amended after the Commission received the 
    Amex Letter to permit a market maker to negotiate limit order terms and 
    conditions only with respect to institutional orders and institution-
    sized retail orders, and the rule change specifies that any terms and 
    conditions under which institutional [[Page 27999]] orders or 
    institution-sized retail orders are accepted must be made clear to 
    customers at the time an order is accepted.
        Third, Amex expressed a concern regarding the scope of the limit 
    order protection proposed, stating that the protection afforded by the 
    Interpretation was not an extensive as that provided by exchange 
    markets. Amex recommended that the Interpretation be extended to 
    trigger limit order protection whenever a Nasdaq market making firm 
    executed a trade in any firm account or for any person associated with 
    the firm, rather than limiting the Interpretation to trades executed in 
    a market making account. The Amex Letter also noted that the rule 
    change would entitle a customer only to an execution at the limit 
    price, and not to a better price that a market maker might have 
    obtained by trading ahead. Amex recommended amending the rule change to 
    require market makers to execute a limit order at a price better than 
    the limit price if obtainable, in accordance with principles of agency 
    law.
    B. Herzog Letters
    
        Herzog opposed the rule change, asserting that it is wholly 
    unsuited to the nature of the Nasdaq market. Herzog stated that much 
    market making activity on Nasdaq is carried out by wholesale firms, who 
    do not conduct a retail business. The sole source of revenue for these 
    firms is the ``spread'' between their bid and their ask. Herzog noted 
    that wholesale firms must provide the capital to maintain inventories 
    in each stock in which they make markets.
        Herzog asserted that if the rule change is approved, market makers 
    would be required to fill limit orders to sell (or buy) stocks at the 
    same price at which they buy (or sell) for their own account. 
    Sophisticated traders would use limit orders to buy and sell stocks at 
    the same price as market makers, without incurring the obligations of 
    market makers. Herzog asserted that market makers would be able to 
    recover their costs only if they widened spreads or increased fees for 
    traders who do not enter limit orders. The impact of the increased fees 
    and widened spreads would fall disproportionately on less sophisticated 
    investors who continue to use market orders and who would continue to 
    pay the spread.
        Although Herzog stated that the rule would cause spreads to widen, 
    it also asserted that the rule change would artificially restrict 
    dealers from recovering a competitive ``spread'' in relatively illiquid 
    stock, causing reduced liquidity for those stocks. This, in turn, would 
    disproportionately harm small issuers. Herzog also predicted reduced 
    liquidity for more liquid stocks, because dealers would be less willing 
    to commit capital when institutions wish to move blocks of stock that 
    the market cannot accommodate. Herzog asserted that by imposing limit 
    order obligations on market makers, the rule change would restrict 
    market makers' ability to dispose of the stock acquired in such 
    transactions. The January Herzog Letter also claimed that the rule 
    change would reduce liquidity by reducing a market maker's ability to 
    charge different prices for different transactions--market makers would 
    be less willing to trade in between the spread for certain customers 
    because the transactions would impose costly limit order obligations 
    upon those market makers.
        Herzog also forecasted that the rule change would lead to increased 
    concentration of market makers, because vertically integrated firms, 
    unlike wholesale firms, possess the greatest ability to directly charge 
    customers higher commissions, markups or other fees to compensate for 
    the loss of spread income. It stated that less sophisticated customers 
    would be adversely affected by these changes. Herzog predicted that 
    those market makers who cease making markets would continue to trade 
    for their own account without incurring the obligations that a market 
    maker must undertake.
        Herzog also asserted that the rule change violated the statutory 
    criteria imposed under the Act.\21\ It asserted that the rule change 
    would undermine competition and harm customers because it would reduce 
    competition among different types of markets to obtain listings from 
    companies and among market makers to fill orders, and would reduce the 
    ability of small issuers of stock to raise capital by having their less 
    liquid shares trade at competitive prices on Nasdaq. As an alternative, 
    Herzog recommended that the NASD permit market makers to establish a 
    minimum spread and fully disclose to customers a suitable net price at 
    which they would execute limit orders.\22\
    
        \21\Herzog claims that the rule change would violate, inter 
    alia, Section 6(b)(5) of the Act, 15 U.S.C. Sec. 78f(b)(5) 
    (requiring that the rules of national securities exchanges not be 
    designed to permit unfair discrimination between customers, issuers, 
    brokers, or dealers); and Section 15A(b)(9) of the Act, 15 U.S.C. 
    Sec. 78o-3(b)(9) (requiring that the rules of registered securities 
    associations not impose any burden on competition not necessary or 
    appropriate in furtherance of the purposes of the Act).
        The Commission notes that Section 6(b) of the Act is 
    inapplicable to the rules of the NASD, which is not a national 
    securities exchange. However, Section 15A(b)(6) of the Act, 15 
    U.S.C. Sec. 78o-3(b)(6), imposes requirements upon NASD rules that 
    are virtually identical to those imposed upon the rules of national 
    securities exchanges by Section 6(b)(5).
        \22\Herzog did not address whether a rule establishing a minimum 
    spread would violate Section 15A(b)(6) of the Act, which requires, 
    inter alia, that NASD rules not be designed to fix minimum profits 
    or to impose any schedule or fix rates of commission, allowances, 
    discounts or other fees to be charged by NASD members.
    ---------------------------------------------------------------------------
    
        Herzog stated that the terms and conditions exceptions were unduly 
    limited.\23\ It stated that many professional investment funds do not 
    qualify as institutional accounts as defined in Article III, Section 
    21(c)(4). Herzog stated that these funds are no less sophisticated or 
    in need of protection than are accounts that meet the terms of the 
    definition. Herzog also believes that the exception for institution-
    sized retail orders will protect parties beyond the small retail 
    investors that the NASD wishes to protect. Herzog stated that the NASD 
    will need to monitor carefully to ensure that a single large order is 
    not broken up into multiple orders that qualify for limit order 
    protection.
    
        \23\See March Herzog Letter.
    ---------------------------------------------------------------------------
    
    IV. Discussion
    
        The Commission believes that the proposed rule change is consistent 
    with the Act and the rules and regulations thereunder applicable to the 
    NASD and, in particular, Sections 15A(b)(6), 15A(b)(9) and 11A(a)(1)(C) 
    of the Act. Section 15A(b)(6) requires that the rules of a national 
    securities association be designed to prevent fraudulent and 
    manipulative acts and practices, to promote just and equitable 
    principles of trade, to foster cooperation and coordination with 
    persons engaged in regulating, clearing, settling and processing 
    information with respect to, and facilitating transactions in 
    securities, to remove impediments to and perfect the mechanism of a 
    free and open market and a national market system and in general to 
    protect investors and the public interest. Section 15A(b)(9) requires 
    that the rules of the association not impose any burden on competition 
    not necessary or appropriate in furtherance of the purposes of the Act. 
    Section 11A(a)(1)(C) (i) and (iv) sets forth the objectives of assuring 
    economically efficient execution of securities transactions and the 
    practicability of brokers executing investors' orders in the best 
    market.\24\
    
        \24\Although the Commission is required to evaluate the proposed 
    rule change for consistency with Section 15A of the Act, the 
    Commission believes the goals of Section 11A are equally served by 
    this proposed rule change.
    
    [[Page 28000]]
    
    A. Enhanced Limit Order Protection
    
        The Commission recognizes that prior to adoption of the 
    Interpretation in June 1994, the practice of Nasdaq market makers 
    trading ahead of their customers' limit orders was widespread and 
    longstanding. These practices generally are not in the interests of 
    customers. The Interpretation is approved in June 1994 recognized the 
    need to enhance customer limit order protection on Nasdaq. The current 
    proposed rule change fosters fair and open markets and investor 
    protection by extending limit order protection for investors to member-
    to-member trades.
        Market makers argue that extending customer limit order priority to 
    member-to-member orders would deny market makers their customary 
    compensation for being at risk. It is not clear, however that the risk 
    associated with market making in Nasdaq securities requires 
    compensation derived from trading ahead of the customer. Market makers 
    will continue to be able to derive trading profits in executing orders, 
    including limit orders, and are entitled to receive compensation for 
    handling limit orders, provided that the method of compensation chosen 
    is clearly disclosed to the customer, such as by charging a commission 
    for handling the limit order. Accordingly, the Commission believes that 
    extending the prohibition against the practice of trading ahead of 
    customer limit orders to member-to-member trades will not result in a 
    ``mass exodus'' of market makers from Nasdaq. Indeed, experience with 
    customer limit order priority since last June suggests that such 
    concerns are overstated. Firms that refuse to accept limit orders 
    because they may not trade ahead of such orders may find their 
    customers gravitating toward other firms that are willing to provide 
    limit order protection.
        The Commission also believes that disclosure is not an adequate 
    remedy for the practice of trading ahead of customer limit orders. In a 
    typical agency relationship, disclosure often is relied upon as an 
    adequate means of resolving a conflict of interest between an agent and 
    its principal.\25\ Investors enjoy greater protection under the federal 
    securities laws, however, than that afforded by common law; a general 
    common law remedy of disclosure does not always suffice.\26\ A stricter 
    duty may be imposed where, as here, the principals are investors and 
    the agents control access to the trading market. The NASD already has 
    recognized this obligation in the context of customer limit order 
    priority for a member's own customers. The NASD also has a similar 
    prohibition that applies to its members trading in the third 
    market.\27\
    
        \25\Market 2000 Study, supra n. 10, at V-8.
        \26\See, e.g., Herman & MacLean v. Huddleston, 459 U.S. 375, 389 
    (1983) (``An important purpose of the federal securities statutes 
    was to rectify perceived deficiencies in the available common law 
    protection by establishing higher standards of conduct in the 
    securities industry.'').
        \27\Third market dealers operate similarly to Nasdaq market 
    makers. The NASD's rules already prohibit trading ahead of customer 
    limit orders in the third market. NASD Manual, Schedules to the By-
    Laws, Schedule G, Section 4(f) (CCH) para. 1921. Despite this 
    prohibition, statistics compiled by the Consolidated Tape 
    Association indicate that third market dealers currently account for 
    better than 10% of listed stock orders as a percentage of share 
    volume.
    ---------------------------------------------------------------------------
    
        Disclosure does not protect the interests of many customers 
    affected by trading ahead. The cost of the customer each time a market 
    maker fails to execute a customer's limit order it is holding is not 
    removed by disclosure. A customer cannot receive the most timely 
    execution or best price if the dealer handling the customer's order 
    trades at superior prices without executing the limit order. The broker 
    trading ahead of a public limit order is competing with public 
    customers for an execution. To derive any benefit from disclosure, a 
    customer must find a broker that will route orders to market makers 
    that do not trade ahead of customer limit orders. Because the practice 
    of market makers trading ahead of customer limit orders sent to them 
    form other market makers is widespread in the over-the-counter market, 
    the choices of market makers are limited.\28\
    
        \28\Unlike institutional customers, most retail customers do not 
    submit orders of a character which enables them to negotiate 
    effectively execution parameters.
    ---------------------------------------------------------------------------
    
        In extending customer limit order priority to member-to-member 
    trades, the Commission does not intend to suggest that trading of 
    Nasdaq securities must conform to all auction market principles.\29\ 
    Nevertheless, just as the Commission believes that the dealers in 
    exchange-listed securities must adhere to certain minimum standards 
    with respect to order handling procedures, it also believes that market 
    makers in Nasdaq securities should adhere to certain minimum standards 
    of fair treatment of customers.
    
        \29\Market 2000 Study, supra n. 10, at V-9.
        The Commission believes that certain current Nasdaq limit order 
    practices have created confusion in the minds of investors and are 
    inconsistent with the growth and maturity of the Nasdaq market. The 
    Commission believes that a customer's limit order should be protected 
    from trading ahead regardless of whether that order is entered in an 
    auction or dealer market, and regardless of whether the order accepted 
    and handled by the firm is that of the firm's own customer or is a 
    member-to-member limit order.
        The Commission recently stated that it is reasonable for customers 
    to expect that the quality of the execution received will not vary from 
    trade to trade.\30\ NASD rules currently allow the quality of the 
    execution of a customer limit order to vary depending on whether the 
    customer's firm or an affiliate makes a market in a security or whether 
    that firm sends the order to another market maker for execution. The 
    rule change approved today will assure that the quality of execution of 
    customer limit orders will not depend upon whether the agency chosen by 
    a customer to handle its limit order also makes a market in a security 
    in which that customer is interested.
    
        \30\Release 34-34753, supra n. 14.
    ---------------------------------------------------------------------------
    
        The Commission believes that the rule change will improve 
    significantly the timeliness of customer executions. By providing a 
    customer's limit order priority over the market maker's propriety 
    trading, more trade volume will be available to be matched with the 
    customer's order, resulting in quicker and more frequent executions for 
    customers. More expeditious handling of customer limit orders will, in 
    turn, provide all investors with a more accurate indication of the buy 
    and sell interest at a given moment. The rule change also will 
    encourage dealers to execute customer limit orders promptly so that 
    they may continue their proprietary trading activities.
        The rule change also will improve the price discovery process in 
    Nasdaq securities. Limit orders contribute to price discovery by 
    disclosing preferred customer trading prices and by tightening the 
    spread between the bid and ask price of a security. In the past, 
    customers may have refrained from placing limit orders because of the 
    uncertainty of and difficulty in obtaining an execution for such orders 
    until the inside price reached the limit order price. The practice of 
    delaying executions until the inside price reaches the customer's limit 
    order price also impedes price discovery by artificially delaying or 
    preventing execution and reporting of customer limit orders.
        Customers also incur costs in terms of inferior or missed 
    executions for limit orders when a market maker delays execution of 
    customer limit orders until the inside price reaches the customer's 
    limit order price. The rule change approved today enhances the ability 
    of customers to monitor the cost of a [[Page 28001]] transaction and 
    choose a broker-dealer on that basis.\31\ This imposes a competitive 
    discipline on market makers to achieve the best possible execution for 
    customers or risk losing business. Unlike institutional clients who are 
    in a better position to negotiate their own protection with market 
    makers, public customers have less viable alternatives in determining 
    where their orders are ultimately sent for execution. The rule change 
    provides market makers with a necessary incentive to provide superior 
    executions to public customers.
    
        \31\Dealers may attempt to compensate for lost income with wider 
    spreads or with higher commissions. Customers would be able to 
    compare such charges among dealers. See Market 2000 Study, supra n. 
    10, at V-8-9.
    ---------------------------------------------------------------------------
    
    B. Scope of the Rule Change
        The NASD has determined to extend limit order protection to Nasdaq 
    SmallCap securities. The Commission Proposal also requested comment on 
    including within the rule Nasdaq SmallCap securities and over-the 
    counter Bulletin Board-eligible securities. Lehman recommended that the 
    Commission Proposal be limited to Nasdaq National Market securities, 
    because the markets for non-National Market securities are less 
    developed.\32\ Lehman stated that the adverse liquidity consequences of 
    extending limit order protection to non-National Market securities is 
    more severe. Nonetheless, there has not been any evidence offered to 
    the Commission of adverse liquidity consequences caused by the limit 
    order protection currently extended to Nasdaq SmallCap securities. 
    Indeed, the Commission believes that the positive effects of increased 
    trading volume from customer limit orders on liquidity will surpass the 
    negative effect, if any, from lost market maker profits. Furthermore, 
    the NASD has stated that it will evaluate carefully any impact the new 
    Interpretation may have on market maker participation or market quality 
    during the rule's phase-in period. Therefore, the Commission believes 
    that the benefits of uniform treatment of customer limit orders for 
    Nasdaq SmallCap securities outweigh speculative concerns about adverse 
    liquidity consequences.
    
        \32\See Letter from Richard T. Chase, Senior Vice President and 
    Chief Counsel, Lehman Brothers Inc. (``Lehman'') to Jonathan G. 
    Katz, Secretary, SEC, dated November 16, 1994 (``Lehman Letter''). 
    The Lehman Letter was submitted in response to the Commission 
    Proposal.
    ---------------------------------------------------------------------------
    
        The Commission also does not believe it is necessary to amend the 
    Interpretation to expressly trigger limit order protection whenever a 
    Nasdaq market making firm executes a trade in any firm account or for 
    any person associated with the firm. Although the Interpretation by its 
    terms applies only to trades executed in a market making account, the 
    Commission notes that the NASD interprets a member's best execution 
    obligation to prohibit a market maker from knowingly trading ahead of a 
    customer's limit order when it is not acting as a market maker in the 
    security.\33\
    
        \33\See Letter from Richard G. Ketchum, Executive Vice 
    President, NASD to Holly H. Smith, Associate Director, Division of 
    Market Regulation, SEC, dated March 31, 1995 (available in 
    Commission's Public Reference Room). See also Special NASD Notice to 
    Members 94-58, Answer to Question #11 (July 15, 1994) (``[i]t has 
    never been the NASD's position that members can trade ahead of their 
    customer's limit orders when not acting as a market maker.'').
    ---------------------------------------------------------------------------
    
        The Commission is not persuaded that the rule is deficient because, 
    as suggested by Amex, it does not guarantee a customer limit order a 
    superior priced execution in the circumstance where a market maker 
    trades for its own account at a price better than the customer's limit 
    price.\34\ The Interpretation will benefit the customer by requiring 
    execution of the limit order if the market maker trades for its own 
    account even if the limit price is inside the Nasdaq best bid and 
    offer.\35\
    
        \34\The Commission Proposal would require a superior priced 
    execution in the circumstance where a market maker trades for its 
    own account at a price better than the customer's limit order price. 
    See Release 34-34753, supra n. 14.
        \35\The Commission notes that a market maker may have executed a 
    trade for its own account at a price better than the customer's 
    limit price because the inside market has moved. Under these 
    circumstances, the limit order may have become marketable. A market 
    maker's best execution obligations in such circumstances may require 
    the marker maker to execute the limit order at a price more 
    favorable to the customer than the limit price.
    ---------------------------------------------------------------------------
    
        The Commission also believes that it is appropriate to provide a 
    ``terms and conditions'' exception for certain types of orders. As 
    noted above, the rule change permits a market maker to accept and hold 
    a customer limit order subject to terms and conditions only if it is an 
    institutional order or an institution-sized retail order.
        The rule distinguishes between retail orders and institutional 
    orders because firms and institutions typically have developed business 
    practices pursuant to which they negotiate the conditions under which 
    their limit orders are to be handled. In approving the NASD's rule to 
    prohibit member firms from trading ahead of their own customers, the 
    Commission noted its agreement with an analysis provided in the Market 
    2000 Study that:
    
        Because most market makers cannot typically fill institution-
    size orders out of inventory, institutions generally only hold 
    market makers to a ``best efforts'' standard in return for the 
    willingness of the market maker to put up substantial capital to 
    provide liquidity for large orders. In order to permit a member firm 
    to employ the necessary trading strategy without being subjected to 
    the requirements of the proposed ban, the Interpretation allows the 
    parties to set the specific ``terms and conditions'' for acceptance 
    of institutional orders.\36\
    
        \36\See Release 34-34279, supra n. 9.
    
    
        Given that most market makers cannot typically fill institution-
    sized retail orders out of inventory, the rule permits market makers to 
    negotiate with retail customers the terms and conditions under which an 
    institution-sized retail limit order is to be handled. This provision 
    will permit customers to negotiate separate execution parameters with 
    market makers on a trade-by-trade basis.
        The terms and conditions exception is tailored to apply to limit 
    orders which require market makers to employ special strategies to 
    execute and to limit orders from customers who have the ability to 
    monitor the market for the security and to negotiate alternative 
    execution procedures with another market maker. The Commission believes 
    that the 10,000 share/$100,000 threshold for institution-sized retail 
    orders appropriately distinguishes between: (1) Those orders that do 
    not require market makers to exhaust their inventory or commit large 
    amounts of capital and those orders that do; and (2) customers who have 
    the ability to negotiate effectively the execution parameters of their 
    trades and those who do not.
        Market makers must protect an institutional order unless they have 
    negotiated specific terms and conditions regarding the order. As a 
    general matter, all limit order should be entitled to limit order 
    protection. The Commission recognizes, however, that market makers may 
    require some flexibility with respect to larger orders and 
    institutional investors. Accordingly, it is appropriate to permit 
    market makers to negotiate specific terms and conditions for handling 
    certain orders. The exception for institutional orders recognizes the 
    ability of institutions to negotiate specific order handling procedures 
    and their desire to have the ability to negotiate special procedures 
    for orders of less than 10,000 shares or less than $100,000 in value. 
    In this regard, the Commission notes that the NASD interprets the 
    ``institutional account'' definition in Article III, Section 21(c)(4) 
    of the NASD Rules of Fair Practice to apply to any account managed by a 
    registered investment adviser. [[Page 28002]] 
        Nonetheless, the Commission would be concerned if market makers 
    uniformly attempt to negotiate the terms and conditions for execution 
    of smaller-sized institutional orders in order to trade ahead of these 
    orders. In addition, it may be appropriate to reconsider at a later 
    date whether the proposed rule change approved today provides 
    sufficient protection to market participants and, if necessary, to 
    extend the scope of limit order protection beyond the classes of orders 
    and customers protected by the rule change approved today.\37\
    
        \37\The Commission has determined not to withdraw the Commission 
    Proposal at this time. It will review the operation of the rule 
    change approved today before it determines whether to approve, amend 
    or withdraw the Commission Proposal.
    ---------------------------------------------------------------------------
    
        In this regard, the Commission also is sensitive to the concerns 
    expressed by Amex about extending the protections envisaged by the rule 
    to limit orders placed with Nasdaq market makers by other broker-
    dealers, including options specialists and registered options traders. 
    The Commission recognizes the importance in terms of price discovery 
    and market efficiency and liquidity for options specialists and market 
    makers to have efficient and economical opportunities for laying off 
    risk in the Nasdaq market.\38\ Given that market makers can refuse to 
    accept a limit order, and recognizing that the NASD could allow market 
    makers the flexibility to negotiate terms and conditions for the 
    handling of options market maker limit orders, the Commission questions 
    why, once accepted, a market maker should not be required to protect 
    that limit order. Accordingly, the Commission also expects the NASD to 
    consider extending the scope of limit order protections to orders of 
    options specialists and market makers.
    
        \38\See, e.g., Securities Exchange Act Release No. 34277 (June 
    29, 1994), 59 FR 34885 (July 7, 1994) (approving short-sale rule for 
    Nasdaq National Market securities); Division of Market Regulation, 
    SEC, The October 1987 Market Break, 8-18-20 (1988).
    ---------------------------------------------------------------------------
    
    C. Other Issues
    
        Key to Herzog's objection to the rule change is its assertion that 
    wholesale firms do not charge commissions and do not have the retail 
    customer relationships that would permit them to charge commissions. 
    The Commission notes that there are no legal impediments that prevent 
    wholesale firms from charging commissions or establishing other clearly 
    disclosed compensation arrangements with respect to limit order 
    execution. Furthermore, Herzog neither asserted nor offered evidence to 
    demonstrate that wholesale firms would be precluded from utilizing 
    other methods, apart from widening spreads, to ensure that they are 
    compensated for executing limit orders.
        The Commission notes that market makers are not required to accept 
    limit orders to buy at the bid or limit orders to sell at the offer. 
    Market makers are not precluded from acting in an agency capacity by 
    matching incoming limit orders with market orders. Indeed, the 
    Commission notes that to the extent that market makers act in an agency 
    capacity, their inventory and capital requirements are lessened.
        The Commission also does not believe that market makers would be 
    required to fill limit orders at spreads narrower than those naturally 
    resulting from competition. As noted above, the Commission believes 
    that limit order protection will enhance quote competition in the 
    Nasdaq market; therefore, the rule change should facilitate narrower 
    spreads that reflect a full range of competition. The Commission 
    believes that limit orders will provide market makers with increased 
    competition. Indeed, if market makers expanded their spreads beyond 
    what was reasonable for a particular security, the rule approved today 
    enhances the ability of customers to enter limit orders to improve the 
    market.
        The Commission also believes that the rule change approved will not 
    have a significant deleterious impact upon market participation. The 
    Commission notes that market makers who cease market making also must 
    forego certain legal benefits available only to market makers.\39\ 
    Furthermore, as broker-dealers, these market makers would not be 
    entitled to limit order price protection.\40\
    
        \39\See, e.g., 17 CFR 200.12(d) (providing favorable margin 
    treatment for market makers).
        In addition, Rule 15c3-1(a)(6)(i) provides favorable net capital 
    treatment for wholesale market makers. A wholesale firm that 
    withdraws from market maker status no longer would be entitled to 
    compute its net capital pursuant to that provision. 17 CFR 240.15c3-
    1(a)(6)(i).
        \40\See supra text an accompanying note 15.
    ---------------------------------------------------------------------------
    
        The Commission also does not believe that the rule change will 
    reduce competition for listings among different types of markets. 
    Rather, the Commission believes that limit order protection is a 
    feature that will attract investors and ultimately issuers to the 
    Nasdaq market; the rule may in fact increase competition among market 
    makers to attract limit orders so that they can match incoming limit 
    orders on an agency basis and reduce the amount of capital that they 
    must commit to transactions. This, in turn, may permit market makers to 
    make markets in a larger number of securities, which would lead to 
    enhanced opportunities for small issuers to raise capital.
        The Commission does not agree with Herzog that the rule change will 
    favor more sophisticated limit order traders over traders who enter 
    market orders. The Commission believes that market orders will benefit 
    if they have the opportunity to interact with limit orders as well as 
    market maker quotes. Thus, small investors maybe among the primary 
    beneficiaries of the rule change, contrary to Herzog's assertions.
        The Commission does not believe that a market maker is required to 
    execute a limit order without compensation. The Commission does 
    believe, however, that the terms of compensation should be clear to the 
    customer. The Commission believes that a market maker who accepts and 
    holds a limit order from a customer must execute the transaction at the 
    limit order price set by the customer, not at a ``net'' price that 
    obfuscates the amount of compensation that the market maker is 
    receiving.\41\
    
        \41\See Special NASDA Notice to Members 94-58, surpa n. 29, 
    Answer to Question #2.
    ---------------------------------------------------------------------------
    
        For example, assume that the best inter-dealer market for a 
    particular security is $10 bid, $10\1/4\ ask. A market maker accepts 
    and holds a retail limit order to sell that security at $10\3/16\. The 
    Commission believes that if that market maker sells the security to 
    another person at $10\1/4\, it must also fill the limit order to sell 
    at $10\3/16\, because the sale at $10\1/4\ constitutes a transaction at 
    a price that would satisfy the customer's limit order. Any costs 
    incurred by the market maker in connection with the execution of the 
    transaction are irrelevant in determining whether a transaction has 
    occurred at a price that would satisfy the customer's limit order. The 
    Interpretation calls for market makers to execute limit orders whenever 
    they execute a transaction for their market making account at a price 
    that would satisfy the customer's limit order. The Commission 
    emphasizes that ``price'' is determined from the vantage point of the 
    customer, not by reference to ``net proceeds'' received by the firm on 
    a sale or the purchase price paid plus costs incurred in connection 
    with a purchase.\41\
    
        \42\The Commission believes it is permissible for a customer to 
    instruct a market maker to purchase (sell) a security for it such 
    that the total costs (proceeds) to the customer (including any 
    commissions, markups or other charges ) are not greater (less) than 
    a single net price per share. Thus, for example, if a customer 
    enters a limit order to purchase security XYZ and requests that its 
    total costs not exceed $10 per share, and the customer is informed 
    that the market maker charges a markup of \1/4\, then a market maker 
    may continue to purchase for its own account at $10 without also 
    executing the customer order. The customer order would be deemed a 
    limit order at $9\3/4\. The Commission emphasizes that ``the price 
    at which the limit order is to be protected must be clearly 
    explained to the customer.'' See id.
    
    [[Page 28003]]
    
        Finally, the Commission believes that the rule change does not 
    impose any burden on competition that is not necessary or appropriate 
    in furtherance of the purposes of the Act. As noted above, Herzog 
    asserted that the rule change will have a disparate impact upon 
    wholesale firms, because such firms allegedly lack the ability of 
    vertically integrated firms to directly charge customers higher 
    commissions, markups or other fees to compensate for the loss of spread 
    income. The Commission recognizes that as a consequence of the rule 
    change, some wholesale firms may seek to establish alternative sources 
    of revenue, including charging commissions. The Commission believes 
    that any burden imposed by shifts in fee structures is outweighed by 
    the improved price discovery, execution and pricing advantages that 
    customers will realize as a result of the rule change. In addition more 
    customers will be accorded treatment that satisfies reasonable 
    expectations of fairness and investor protection.
    
    V. Conclusion
    
        For the foregoing reasons, the Commission finds that the proposed 
    rule change is consistent with the Act and the rules and regulations 
    thereunder applicable to the NASD and, in particular, Sections 
    15A(b)(6), and 15A(b)(9) and 11A(a)(1)(C) of the Act.
        It is therefore ordered, pursuant to Section 19(b)(2) of the Act, 
    that the proposed rule change SR-NASD-94-62 be, and hereby is, 
    approved, effective June 21, 1994.
    
        By the Commission.
    Jonathan G. Katz,
    Secretary.
    [FR Doc. 95-12987 Filed 5-25-95; 8:45 am]
    BILLING CODE 8010-01-M
    
    

Document Information

Published:
05/26/1995
Department:
Securities and Exchange Commission
Entry Type:
Notice
Document Number:
95-12987
Pages:
27997-28003 (7 pages)
Docket Numbers:
Release No. 34-35751, File No. SR-NASD-94-62
PDF File:
95-12987.pdf