[Federal Register Volume 62, Number 103 (Thursday, May 29, 1997)]
[Notices]
[Pages 29142-29143]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-13965]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
Statement of Organization, Functions, and Delegations of
Authority
Part C (Centers for Disease Control and Prevention) of the
Statement of Organization, Functions, and Delegations of Authority of
the Department of Health and Human Services (45 FR 67772-76, dated
October 14, 1980, and corrected at 45 FR 13389-90, dated March 20,
1997) is amended to reflect the merger of the Office of Public Affairs
and the Office of Health Communication, Centers for Disease Control and
Prevention (CDC) and the establishment of the Office of Communication.
Section C-B, Organization and Functions, is hereby amended as
follows:
Delete the title and functional statement for the Office of Public
Affairs (CA2).
Delete the title and functional statement for the Office of Health
Communication (CA3) and insert the following.
Office of Communication (CA3). (1) Establishes, administers, and
coordinates CDC's health communication and media relations policies in
a manner to ensure that health communication efforts reflect the
scientific integrity of all CDC research, programs, and activities, and
that such information is factual, accurate, and targeted toward
improving public heath; (2) plans, organizes, administers, and, when
appropriate, implements CDC's communication programs consistent with
policy direction established by the Department of Health and Human
Services (DHHS); (3) provides leadership in the development of CDC's
priorities, strategies, and practices for effective health
communication and media relations; (4) provides a CDC-wide forum for
the discussion, development, and adoption of health communication and
media relations policies and procedures; (4) provides for the policy
review and clearance of informational communication materials and media
materials including press releases, press kits, talking points, and
fact sheets; (6) provides the public, through information and media
channels, access to information systems, services, and materials that
support or promote the health of individuals and communities; (7)
provides the mass media with access to subject matter experts, reports,
and publications; (8) plans, coordinates, and conducts projects related
to CDC-wide events and information programs for CDC personnel; (9)
promotes, stimulates, conducts, and supports research on health
communication topics of CDC-wide interest; (10) assists and supports
the Centers, Institute, and Offices (CIOs) of the agency in conducting
formative, process, and outcome research and evaluation in specific
applications of health communication to program areas; (11) assists the
CIOs and their constituents in identifying and building needed
expertise and state-of-the-art technology, logistical support, and
other capacities required for effective health communication and media
relations; (12) promotes quality assurance in health communication
programs, products, and initiatives; (13) systematically captures,
assesses, and disseminates information on health communication research
results and current or emerging trends and issues; (14) maintains
liaison with officials from DHHS, other Federal and State public health
agencies, and non-profit and voluntary health agencies to coordinate
communication programs of mutual interest and concern; (15) creates and
maintains liaison with CIOs to share information about health
communication programs and media relations, encouraging and providing
opportunities for CDC-wide collaboration; (16) coordinates
implementation of the Freedom of Information Act for CDC.
Office of the Director (CA31). (1) Advises the Director, CDC, and
the CIO's on all matters related to health communication and media
relations; (2) ensures that CDC communication activities follow policy
directions established by the Assistant Secretary for Public Affairs
(HHS); (3) develops and coordinates CDC-wide policies and plans for
health communication and media relations; (4) provides leadership in
the development of CDC's priorities, strategies, and practices for
effective communication activities; (5) manages the implementation of
the Freedom of Information Act for CDC; (6) manages periodic CDC-wide
events; (7) manages DHHS required clearances for CDC communication
products; (8) produces periodic reports and publications; (9) provides
writer-editor and other technical services to OC Divisions and CDC/OD
regarding media and public relations communication; (10) manages CDC
communication services to the public; (11) maintains liaison with
officials of other Federal agencies, voluntary health agencies, and
State agencies to coordinate communication programs of mutual concern.
Division of Health Communication (CA32). (1) Provides leadership in
the development of CDC policy, principles, strategies, and practices
for effective health communication; (2) provides a CDC-wide forum for
the development of health communication policies and procedures; (3)
promotes, stimulates, supports, and conducts research on topics of CDC-
wide interest in health communication; (4) assists CIO's in conducting
health communication research by providing consultation and access to
information, expertise, and related services; (5) promotes, stimulates,
and supports evaluation of the effort, efficiency, and effectiveness of
health communication initiatives; (6) assists CIO's and their
constituents in identifying and building needed expertise, state-of-
the-art technology, and logistical support; (7) assists CIO's and their
constituents in the planning, design, implementation, and evaluation of
health communication initiatives; (8) systematically captures,
assesses, and disseminates information on ongoing research, current
trends, and emerging issues in health communication; (9) identifies and
fosters collaboration with public, non-profit, and private
organizations involved with health communication; (10) creates and
maintains liaison with CIO's, staff offices, and other HHS agencies to
share information about health communication activities and identify,
[[Page 29143]]
promote and implement collaborative efforts.
Divison of Media Relations (CA33). (1) Provides leadership through
the development of policies and practices for effective communication
through the media; (2) develops strategies for the Director, CDC, and
other CDC leaders in developing and disseminating information through
the media; (3) coordinates the development and dissemination of media
information among CIO's and between CDC and HHS; (4) assists CIO's in
meeting their press-related needs and priorities; (5) provides training
and technical assistance to CDC staff about media relations; (6)
provides advice and consultation to the Director and oversight of
crosscutting issues related to communication; (7) provides the central
point of contact to CDC for media representatives; (8) provides timely,
thorough, and appropriate responses to inquiries by media
representatives; (9) employs the latest technologies to serve CDC and
media constituents best; (10) conducts special activities to develop
relationships with media representatives; (11) periodically assesses
the conduct of CDC media relations activities, including feedback from
consumers.
Dated: May 15, 1997.
David Satcher,
Director.
[FR Doc. 97-13965 Filed 5-28-97; 8:45 am]
BILLING CODE 4160-18-M
