95-14687. Self-Regulatory Organizations; Order Approving Proposed Rule Change by National Association of Securities Dealers, Inc., Relating to Cold Calling Requirements  

  • [Federal Register Volume 60, Number 115 (Thursday, June 15, 1995)]
    [Notices]
    [Pages 31527-31528]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 95-14687]
    
    
    
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    SECURITIES AND EXCHANGE COMMISSION
    [Release No. 34-35831; File No. SR-NASD-95-13]
    
    
    Self-Regulatory Organizations; Order Approving Proposed Rule 
    Change by National Association of Securities Dealers, Inc., Relating to 
    Cold Calling Requirements
    
    June 9, 1995.
        On April 10, 1995, the National Association of Securities Dealers, 
    Inc. (``NASD'' or ``Association'') filed a proposed rule change with 
    the Securities and Exchange Commission (``SEC'' or ``Commission'') 
    pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
    (``Act'')\1\ and Rule [[Page 31528]] 19b-4 thereunder.\2\ The proposed 
    rule change amends Article III, Section 21 of the Rules of Fair 
    Practice\3\ to include a provision relating to cold calling. Under the 
    rule as amended, each member who engages in telephone solicitation to 
    market its products and services will be required to make and maintain 
    a centralized do-not-call list of persons who do not wish to receive 
    telephone solicitations from such member or its associated persons.
    
        \1\15 U.S.C. 78s(b)(1).
        \2\17 CFR 240.19b-4.
        \3\NASD Manual, Rules of Fair Practice, Article III, Sec. 21, 
    (CCH) para.2171.
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        Notice of the proposed rule change, together with its terms of 
    substance, was provided by issuance of a Commission release\4\ and by 
    publication in the Federal Register.\5\ This order approves the 
    proposed rule change.
    
        \4\Securities Exchange Act Release No. 35657 (May 1, 1995).
        \5\60 FR 22529 (May 8, 1995).
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        Pursuant to the Telephone Consumer Protection Act (``TCPA''), which 
    became law in 1991, the Federal Communications Commission (``FCC'') 
    developed rules to protect the rights of telephone consumers while 
    allowing legitimate telemarketing practices. The FCC rules include a 
    requirement that a person or entity making telephone solicitations must 
    maintain a do-not-call list.
        In addition, the Telemarketing and Consumer Fraud and Abuse 
    Prevention Act (``Prevention Act'') became law in August 1994, and 
    requires the Federal Trade Commission (``FTC'') to adopt rules on 
    abusive cold calling within twelve months. The Prevention Act also 
    requires the SEC to engage in its own rulemaking or, alternatively, to 
    require the self-regulatory organizations (``SROs'') to promulgate 
    telemarketing rules consistent with the legislation.
        In August 1994, SEC Chairman Arthur Levitt wrote a letter urging 
    the NASD and the other SROs to adopt rules similar to the cold calling 
    rule established by the FCC. Since then, there have been ongoing 
    discussions between the Commission and SROs on the structure of a rule 
    or rules to apply pursuant to the Prevention Act.
        The Commission has determined to approve the NASD's proposal. The 
    Commission believes that the rule change is a good first step in the 
    effort to protect against abusive cold calling. In fact, the Commission 
    has recently approved a substantially similar proposal filed by the New 
    York Stock Exchange.\6\ The Commission believes that the proposed rule 
    change is consistent with the Prevention Act as well as the FCC rules 
    concerning restrictions on telephone solicitations.
    
        \6\Securities Exchange Act Release No. 35821 (June 7, 1995).
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        The Commission finds that the rule change is consistent with the 
    requirements of the Act and the rules and regulations thereunder 
    applicable to the NASD, including the requirements of Section 15A(b)(6) 
    of the Act.\7\ Section 15A(b)(6) requires, in part, that the rules of a 
    national securities association be designed to prevent fraudulent and 
    manipulative acts and practices; to promote just and equitable 
    principles of trade; and, in general, to provide for the protection of 
    customers and the public interest. The proposed rule change addresses 
    the practices of members that make telemarketing calls. Members will be 
    required to maintain centralized do-not-call lists. The maintenance of 
    such lists is a first step toward establishing standards designed to 
    protect persons against abusive telemarketing practices.
    
        \7\15 U.S.C. 78o-3(b)(6).
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        It is therefore ordered, pursuant to Section 19(b)(2) of the Act, 
    that the proposed rule change SR-NASD-95-13 be, and hereby is, 
    approved.
    
        For the Commission, by the Division of Market Regulation, 
    pursuant to delegated authority.\8\
    
        \8\17 CFR 200.30-3(a)(12).
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    Margaret H. McFarland,
    Deputy Secretary.
    [FR Doc. 95-14687 Filed 6-14-95; 8:45 am]
    BILLING CODE 8010-01-M
    
    

Document Information

Published:
06/15/1995
Department:
Securities and Exchange Commission
Entry Type:
Notice
Document Number:
95-14687
Pages:
31527-31528 (2 pages)
Docket Numbers:
Release No. 34-35831, File No. SR-NASD-95-13
PDF File:
95-14687.pdf