[Federal Register Volume 61, Number 119 (Wednesday, June 19, 1996)]
[Notices]
[Page 31117]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-15484]
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FEDERAL TRADE COMMISSION
[Dkt. C-3637]
BBDO Worldwide, Inc.; Prohibited Trade Practices, and Affirmative
Corrective Actions
AGENCY: Federal Trade Commission.
ACTION: Consent Order.
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SUMMARY: In settlement of alleged violations of federal law prohibiting
unfair or deceptive acts or practices and unfair methods of
competition, this consent order prohibits, among other things, a New
York advertising firm from misrepresenting the amount of fat, calories,
or cholesterol in any frozen yogurt, any frozen sorbet, and most ice
cream products. This action stems from the firm's role in developing
certain advertisements for Haagen-Dazs frozen yogurt products.
DATES: Complaint and Order issued January 24, 1996.\1\
\1\ Copies of the Complaint and the Decision and Order are
available from the Commission's Public Reference Branch, H-130, 6th
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT:
Anne Maher, FTC/S-4002, Washington, D.C. 20580. (202) 326-2987.
SUPPLEMENTARY INFORMATION: On Friday, October 27, 1995, there was
published in the Federal Register, 60 FR 55031, a proposed consent
agreement with analysis In the Matter of BBDO Worldwide, Inc., for the
purpose of soliciting public comment. Interested parties were given
sixty (60) days in which to submit comments, suggestions or objections
regarding the proposed form of the order.
No comments having been received, the Commission has ordered the
issuance of the complaint in the form contemplated by the agreement,
made its jurisdictional findings and entered an order to cease and
desist, as set forth in the proposed consent agreement, in disposition
of this proceeding.
(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5,
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-15484 Filed 6-18-96; 8:45 am]
BILLING CODE 6750-01-M
