[Federal Register Volume 63, Number 105 (Tuesday, June 2, 1998)]
[Rules and Regulations]
[Pages 29938-29941]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 98-14522]
[[Page 29938]]
-----------------------------------------------------------------------
DEPARTMENT OF AGRICULTURE
Commodity Credit Corporation
7 CFR Part 1485
Agreements for the Development of Foreign Markets for
Agricultural Commodities
AGENCY: Commodity Credit Corporation, USDA.
ACTION: Final rule.
-----------------------------------------------------------------------
SUMMARY: This final rule amends the regulations applicable to the
Market Access Program (MAP) authorized by section 203 of the
Agricultural Trade Act of 1978. This rule incorporates into the MAP
allocation process the level of export contributions, including brand
promotion cost-share contributions, made by U.S. industry participants;
authorizes reimbursement of certain travel expenses for brand
participants and certain necessary packaging and labeling design
expenses; extends the activity payment deadline following the end of an
activity plan year; establishes a 5-year limit, per country, on CCC
assistance for brand promotion by single companies, and permits
reimbursement to participants based upon issuance of a credit memo as
an alternative to a transfer of funds.
EFFECTIVE DATE: June 2, 1998. See Supplementary Information.
FOR FURTHER INFORMATION CONTACT:
Kent Sisson or Denise Fetters at (202) 720-4327.
SUPPLEMENTARY INFORMATION:
Executive Order 12866
This final rule is issued in conformance with Executive Order
12866. It has been determined that this final rule will not have an
annual economic effect in excess of $100 million; will not cause a
major increase in costs to consumers, individual industries, Federal,
State, or local government agencies, or geographic regions; and will
not have an adverse effect on competition, employment, investment,
productivity, innovation, or the ability of U.S.-based enterprises to
compete with foreign-based enterprises in domestic or foreign markets.
Executive Order 12988
This final rule has been reviewed in accordance with Executive
Order 12988, Civil Justice Reform. This rule would have preemptive
effect with respect to any State or local laws, regulations or policies
which conflict with such provisions or which otherwise impede their
full implementation; does not have retroactive effect; and does not
require administrative proceedings before suit may be filed.
Executive Order 12372
This program is not subject to the provisions of Executive Order
12372 which requires intergovernmental consultation with State and
local officials (see the Notice related to 7 CFR Part 3015, subpart V,
published at 48 FR 29115).
Regulatory Flexibility Act
It has been determined that the Regulatory Flexibility Act is not
applicable to this final rule because CCC is not required by any other
provision of law to publish a notice of rulemaking with respect to the
subject matter of this rule.
Paperwork Reduction Act
The information collection requirements for participating in the
MAP were approved for use by the Office of Management and Budget (OMB)
through April 30, 2000, and assigned OMB No. 0551-0027. This final rule
does not impose new information collection requirements.
Background
The MAP is authorized by section 203 of the Agricultural Trade Act
of 1978, as amended (7 U.S.C. 5623), which directs the Commodity Credit
Corporation (CCC) to establish ``a program to encourage the
development, maintenance, and expansion of commercial markets for
agricultural commodities through cost-share assistance to eligible
trade organizations.'' CCC implements this provision by entering into
agreements with non-profit trade associations, private organizations,
State agencies, and cooperatives. These agreements provide for sharing
the costs of overseas advertising, technical assistance, and other
export promotion activities, and may include either generic or brand
promotions.
Summary and Analysis of Comments
On February 25, 1998, CCC published a rule in the Federal Register
(63 FR 9451) proposing several changes to the regulations which govern
the operations of the MAP. That rule also requested interested parties
to submit comments by March 27, 1998. CCC received 17 comments on the
proposed rule. Following is a summary of the comments which
specifically address the proposed rule and CCC's responses to these
comments. General comments relating to the value of the program,
editorial suggestions, and non-substantive comments have been omitted.
State and Industry Contributions
CCC received 14 comments on this issue. None of these opposed the
inclusion of state and industry contributions in the allocation
process.
Comment: Matching funds provided by companies for brand promotion
should be included as industry contributions, and, in turn, be
considered in the MAP allocation process.
Response: CCC agrees with the commenters that company expenditures
on brand promotion should be included as industry contributions. The
focus of this program has shifted somewhat, with more emphasis being
placed on market entry and access for agricultural cooperatives and
small companies. For the first time, the 1998 MAP will include
reimbursement for brand promotion undertaken by only cooperatives and
small companies; large companies are no longer eligible to participate.
By recognizing the contributions to the program made by such entities,
and including those contributions in the allocation process, CCC
expects that a greater number of cooperatives and small businesses will
receive assistance through the MAP. Therefore, CCC is amending the
final rule by removing Sec. 1485.13(c)(3)(i), which disallows all non-
administrative brand promotion expenditures as eligible contributions.
We also agree that these non-administrative costs should be included in
the allocation process in order to reflect the true industry
contribution to the market development effort.
Comment: MAP participants should not be held responsible for
shortfalls in industry or State contributions. Under certain economic
situations (e.g., crop failure) it is prudent for an industry to scale
back its promotional efforts, and penalizing a participant for its
industry's wisdom would be illogical.
Response: MAP applicants compete against each other for funds
based, in part, on the contributions promised in their MAP
applications. To maintain the integrity of the competitive process, the
level of contributions specified in each participant's MAP application
must be met, regardless of the source of the contributions. Because it
is the participant which applies for funding and enters into the
program agreement with CCC, the participant must be held responsible
for reaching the contribution level specified in the application.
Comment: Contribution levels are proposed in conjunction with
allocation
[[Page 29939]]
requests. When funds are allocated at less than requested levels, the
proposed contribution levels should not be considered commitments. CCC
should use a contribution rate rather than an absolute level.
Response: Each applicant has the option of submitting in the
application its contribution level in the form of a percentage of CCC
resources expended or an absolute dollar value. When an applicant
chooses to submit a contribution level as a percentage of CCC resources
expended, the applicant is not required to spend an absolute dollar
amount, but a specified percentage of the resources reimbursed by CCC.
When an applicant chooses to submit an absolute dollar value in its
application, the absolute dollar value prevails irrespective of the
amount reimbursed by CCC. If a participant is not able to meet its
percentage contribution requirement, it has two options available. The
first is to curtail expenditures of CCC resources in order to maintain
the specified ratio of contributions to expenditures. The second option
is to repay CCC the difference between the amount it has contributed
and the amount specified. Therefore, CCC is adopting the rule as
proposed.
Packaging, Labeling, and Origin Identification
CCC received 10 comments on this issue.
Comment: If market-specific labels are required and developed, can
the company claim production costs in perpetuity for all reprints?
Response: No, companies can claim only costs for production of
labels to be used during the activity plan year in which the
expenditure is made. CCC has revised the final rule to clarify this
point.
Comment: Where package and label design changes are implemented to
comply with local laws, it is difficult to isolate those costs
attributable solely to regulation compliance from those attributed to
``creative artwork and design''.
Response: Because other comments indicated that isolating such
costs was possible and no evidence was provided in this comment to show
otherwise, the proposed rule is adopted in this regard. To clarify,
this rule allows for reimbursement of costs associated with the design
and production of packaging, labeling, and origin identification when
changes are necessary to meet another country's importing requirements.
Any costs of design and production which are not necessary to meet such
requirements are not reimbursable.
Comment: A written statement from an importer detailing packaging,
labeling, or origin identification requirements, rather than copies of
actual laws or regulations, should be considered sufficient
documentation of a foreign country's import requirements.
Response: In order to keep reimbursement of these expenses
auditable, participants will need to maintain copies of foreign
government documents detailing packaging, labeling, or origin
identification requirements. Other comments indicated that acquiring
such documentation would be possible. A written statement from an
importer may be helpful in understanding the requirements, but such a
statement cannot be considered adequate documentation to support a
reimbursement claim.
Comment: Importers sometimes reimburse costs of this type. It is
inappropriate for this program to reimburse costs that importers
already cover.
Response: If an importer reimburses or will reimburse such a cost,
requesting reimbursement from CCC would violate Sec. 1485.16(a)(3),
which provides that a participant may seek reimbursement for
expenditures on activities if there has not been and will not be
reimbursement from another source. Also, Sec. 1485.13(a)(2)(i)(G)
requires participants to certify that MAP funds will not be used to
supplant any other contributions to program activities. Consequently,
this provision only applies to situations in which a participant would
not be reimbursed by any other source and the funds would not supplant
any other contributions to program activities.
Extension of Deadline for Transferring Payments After Completion of
Activity Plan Year
CCC received 6 comments on this issue, all of which favored the
proposed change.
Comment: Does this extension apply to both generic and brand
promotion?
Response: Yes; unless otherwise specified, the reimbursement rules
apply to both generic and brand promotion activities. The rule is
adopted as proposed.
Trade Show Travel for Brand Participants
CCC received 11 comments on this issue, all of which favored the
proposed change.
Comment: CCC needs to be cautious that companies don't claim trade
show travel that would have been performed with or without assistance.
Response: Again, Sec. 1485.13(a)(2)(i)(G) requires participants to
certify that MAP funds will not be used to supplant any other
contributions to program activities. However, many small companies have
said that the high costs associated with international travel have
prevented their participation in foreign trade shows. For such
companies, this rule change facilitates market access.
Comment: Requirements such as trip reports, keeping original
tickets, and mandatory use of U.S. carriers should be eliminated
because they would be burdensome on small companies. Also, trip reports
would contain business confidential information.
Response: Trip reports are essential to maintaining sufficient
records for program evaluation. CCC believes it is in the best interest
of the program as a whole to file a report of activities during trade
show participation. CCC will protect business confidential information
to the extent permitted by law. Travel would not be so frequent, or
records so voluminous, as to constitute a burden on small business. CCC
applies the U.S. Federal Travel Regulations and the Fly America Act,
which generally require the use of U.S. carriers. Thus, the rule is
adopted as proposed.
Comment: What must brand representatives do at a foreign trade show
for their travel expenses to qualify for reimbursement?
Response: CCC intends to reimburse travel and per diem costs only
for those company representatives (maximum of two) who devote their
time and efforts to exhibiting their company's products at a booth at
the trade show. The booth could be for the company alone or for a group
including the company, but the representatives must be exhibiting their
own products, not the products of other companies. CCC will not
reimburse company representatives who attend trade shows as visitors.
CCC has revised the final rule to clarify this point.
Comment: CCC should allow for reimbursement of overland
transportation costs to trade shows, not just airfare. Sometimes it is
easier and less expensive to get to a trade show by other means.
Response: CCC agrees with this comment and will amend the proposed
regulation to provide for reimbursement, consistent with the U.S.
Federal Travel Regulations, of other means of transportation to
international trade shows. For consistency, CCC will also amend
Sec. 1485.16(c)(8) to provide reimbursement for other means of
international travel for generic promotion activities.
[[Page 29940]]
Five Year Brand Graduation
CCC received 9 comments on this issue. Eight of these opposed the
rule.
Comment: The rule proposes to limit brand promotion assistance to a
company in a country to five years. Does ``assistance'' refer to
reimbursements or allocations?
Response: Assistance refers to the MAP as a whole. CCC will not
approve or reimburse activities for the same company for brand
promotions in the same country for more than five years. No further
clarification is required in the final rule.
Comment: Because market entry and growth cannot always be achieved
in five years, particularly for companies with multiple products, the
proposal to move to a five year assistance limit per company should be
rejected.
Response: CCC recognizes that individual companies may not achieve
market entry or growth for all products in a country within five years.
However, CCC must operate and manage this program with limited
resources. In order to provide the opportunity for the greatest number
of companies to reap the benefits of the MAP, it is necessary to
graduate companies from countries after five years of assistance.
Comment: Some branded participants have formulated their marketing
strategies and plans believing that their companies would be able to
remain in their current markets by switching their promoted products
after five years. Thus, promotional activities which occurred prior to
the 1998 activity plan year should not be counted toward the five year
company limit.
Response: The MAP is administered on a year-to-year basis. Funding
and program commitments are made on a program year basis. Although some
participants may make plans assuming a continuing program, CCC has not
made commitments beyond one program year. Companies may, of course,
continue to promote their products in the country after five years;
however, such activities must be supported with their own resources.
Therefore, CCC is adopting the rule as proposed.
Use of Credit Memos as Proof of Eligible Promotion Expenditures
CCC received 9 comments on this issue, all of which favor the
proposed change. The final rule is adopted accordingly.
This rule includes other conforming and clarifying changes to
accompany the substantive changes discussed herein.
Effective Date
This rule is effective June 2, 1998 but it only applies to
authorized activities beginning with the 1998 program. Therefore,
present participants will not be required to revise previously approved
activity plans in order to comply with the new rules.
List of Subjects in 7 CFR Part 1485
Agricultural commodities, Exports.
In consideration of the foregoing, 7 CFR part 1485 is amended as
follows:
PART 1485--COOPERATIVE AGREEMENTS FOR THE DEVELOPMENT OF FOREIGN
MARKETS FOR AGRICULTURAL COMMODITIES
1. The authority citation for 7 CFR 1485 continues to read as
follows:
Authority: 7 U.S.C. 5623; 7 U.S.C. 5662-5663 and sec. 1302, Pub.
L. 103-66, 107 Stat. 330.
Subpart B--Market Access Program
2. Section 1485.11 is amended by deleting the paragraph
designations and adding the following two new definitions in
alphabetical order:
Sec. 1485 Definitions.
* * * * *
Credit memo--a notice that a vendor has decreased an amount owned
for promotional expenditures at the time the notice is issued.
* * * * *
Expenditure--either the transfer of funds, or payment via a credit
memo in lieu of a transfer of funds.
* * * * *
3. In section 1485.13, paragraph (c)(3)(i) is removed and
paragraphs (c)(3)(ii) through (c)(3)(xii) are redesignated as
paragraphs (c)(3)(i) through (c)(3)(xi) respectively.
4. Section 1485.14 is amended by removing paragraph (d)(3) and
revising paragraphs (c)(4) and the first sentence of (d)(2) to read as
follows:
Sec. 1485.14 Application approval and formation of agreements.
* * * * *
(c) * * *
(4) Level of participant's, State's, and industry's contributions;
* * * * *
(d) * * *
(2) CCC will not provide assistance to a single company for brand
promotion in a single country for more than five years. * * *
* * * * *
Section 1485.16 is amended by removing paragraph (a)(2);
redesignating paragraph (a)(3) as paragraph (a)(2); adding paragraph
(b)(11); and revising paragraphs (a)(1), (b)(6), (b)(7), (b)(9),
(c)(8), (c)(25), (d)(3), and (h)(3) to read as follows:
Sec. 1485.16 Reimbursement rules.
(a) * * *
(1) The expenditure was made in furtherance of an approved
activity; and
* * * * *
(b) * * *
(b) Expenditures, other than travel expenditures, associated with
retail, trade, and consumer exhibits and shows; seminars; and
educational training; including participation fees, booth construction,
transportation of related materials, rental of space and equipment, and
duplication of related printed materials;
(7) International air travel, not to exceed the full fare economy
rate, or other means of international transportation, and per diem, as
allowed under the U.S. Federal Travel Regulations (41 CFR parts 301
through 304) for no more than two representatives of a single brand
participant to exhibit their company's products at a foreign trade
show.
* * * * *
(9) Part-time contractors such as demonstrators, interpreters,
translators and receptionists to help with the implementation of
promotional activities such as trade shows, in-store promotions, food
service promotions, and trade seminars;
* * * * *
(11) The design and production of packaging, labeling or origin
identification, to be used during the activity plan in which the
expenditure is made, if such packaging, labeling or origin
identification are necessary to meet the importing requirements in a
foreign country; and
(c) * * *
(8) International travel expenses plus passports, visas and
inoculations subject to the limitation that CCC will not reimburse any
portion of air travel in excess of the full fare economy rate or when
the participant fails to notify the Attache/Counselor in the
destination country in advance of the travel unless the Deputy
Administrator determines its was impractical to provide such
notification;
* * * * *
(25) Travel expenditures associated with trade shows, seminars, and
educational training conducted in the United States; and
* * * * *
(d) * * *
[[Page 29941]]
(3) The design and production of packaging, labeling or origin
identification, except as described in paragraph (b)(11) of this
section.
* * * * *
(h) * * *
(3) All expenditures were made for the activity within 6 months
following the end of the activity plan year.
6. Section 1485.20 is amended by revising paragraph (a)(3)(vi) to
read as follows:
Sec. 1485.20 Financial management, reports, evaluations and appeals.
(a) * * *
(3) * * *
(vi) Documentation with accompanying English translation supporting
each reimbursement claim, including original evidence to support the
financial transactions such as canceled checks, receipted paid bills,
contracts or purchase orders, per diem calculations, travel vouchers,
and credit memos; and
* * * * *
7. Section 1485.21 is revised to read as follows:
Sec. 1485.21 Failure to make required contribution.
An MAP participant's contribution requirement will be specified in
the MAP allocation letter and the activity plan approval letter. The
amount specified will be the amount of contribution to be furnished by
the applicant and other sources as directed in the participant's
application. The MAP participants shall pay CCC in dollars the
difference between the amount actually contributed and the amount
specified in the allocation approval letter. An MAP participant shall
remit such payment within 90 days after the end of its activity plan
year.
Signed at Washington, DC, on May 11, 1998.
Lon Hatamiya,
Adminstrator, Foreign Agricultural Service and Vice President,
Commodity Credit Corporation.
[FR Doc. 98-14522 Filed 6-1-98; 8:45 am]
BILLING CODE 3410-01-M
