98-25844. Care Technologies, Inc.; Analysis To Aid Public Comment  

  • [Federal Register Volume 63, Number 187 (Monday, September 28, 1998)]
    [Notices]
    [Pages 51579-51580]
    From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
    [FR Doc No: 98-25844]
    
    
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    FEDERAL TRADE COMMISSION
    
    [File No. 972-3136]
    
    
    Care Technologies, Inc.; Analysis To Aid Public Comment
    
    AGENCY: Federal Trade Commission.
    
    ACTION: Proposed consent agreement.
    
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    SUMMARY: The consent agreement in this matter settles alleged 
    violations of federal law prohibiting unfair or deceptive acts or 
    practices or unfair methods of competition. The attached Analysis to 
    Aid Public Comment describes both the allegations in the draft 
    complaint that accompanies the consent agreement and the terms of the 
    consent order--embodied in the consent agreement--that would settle 
    these allegations.
    
    DATES: Comments must be received on or before November 27, 1998.
    
    ADDRESSES: Comments should be directed to: FTC/Office of the Secretary, 
    Room 159, 6th St. and Pa. Ave., NW., Washington, DC 20580.
    
    FOR FURTHER INFORMATION CONTACT:
    Linda Badger or Kerry O'Brien, San Francisco Regional Office, Federal 
    Trade Commission, 901 Market St., Suite 570, San Francisco, CA 94103. 
    (415) 356-5270.
    
    SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal 
    Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46 and Section 2.34 of 
    the Commission's Rules of Practice (16 CFR 2.34), notice is hereby 
    given that the above-captioned consent agreement containing a consent 
    order to cease and desist, having been filed with and accepted, subject 
    to final approval, by the Commission, has been placed on the public 
    record for a period
    
    [[Page 51580]]
    
    of sixty (60) days. The following Analysis to Aid Public Comment 
    describes the terms of the consent agreement, and the allegations in 
    the complaint. An electronic copy of the full text of the consent 
    agreement package can be obtained from the FTC Home Page (for September 
    18, 1998), on the World Wide Web, at ``http://www.ftc.gov/os/
    actions97.htm.'' A paper copy can be obtained from the FTC Public 
    Reference Room, Room H-130, Sixth Street and Pennsylvania Avenue, NW., 
    Washington, DC 20580, either in person or by calling (202) 326-3627. 
    Public comment is invited. Such comments or views will be considered by 
    the Commission and will be available for inspection and copying at its 
    principal office in accordance with Section 4.9(b)(6)(ii) of the 
    Commission's Rules of Practice (16 CFR 4.9(b)(6)(ii)).
    
    Analysis of Proposed Consent Order To Aid Public Comment
    
        The Federal Trade Commission has accepted an agreement, subject to 
    final approval, to a proposed consent order from respondent Care 
    Technologies, Inc.
        The proposed consent order has been placed on the public record for 
    sixty (60) days for reception of comments by interested persons. 
    Comments received during this period will become part of the public 
    record. After sixty (60) days, the Commission will again review the 
    agreement and the comments received and will decide whether it should 
    withdraw from the agreement or make final the agreement's proposed 
    order.
        Care Technologies, Inc. (``Care'') markets two products for the 
    treatment of head lice infestations: ``Clear Lice Egg Remover'' and 
    ``Clear Lice Killing Shampoo.'' The Commission's complaint alleges that 
    Care's advertising for these products included false and 
    unsubstantiated claims that: (1) Clear Lice Egg Remover loosens or 
    unglues lice eggs from the hair; (2) Clear Lice Killing Shampoo kills 
    one hundred percent of lice eggs; and (3) laboratory and field testing 
    proves that Clear Lice Egg Remover loosens or unglues lice eggs from 
    the hair.
        The complaint alleges that Clear Lice Egg Remover does not loosen 
    or unglue lice eggs from the hair. Additionally, the complaint explains 
    that Clear Lice Killing Shampoo is based on a pesticide which is not 
    one hundred percent effective against lice eggs. Consumers should be 
    aware of this limitation and make every effort to physically remove 
    lice eggs. In addition, when this type of pediculicide is used, 
    consumers are instructed to apply a second treatment in seven to ten 
    days to kill any newly hatched lice.
        The proposed consent order contains provisions designed to remedy 
    the violations charged and to prevent the respondent from engaging in 
    similar acts and practices in the future. Part I of the proposed order 
    would prohibit the company from representing that Clear Lice Egg 
    Remover, or any substantially similar product, loosens, unglues, or 
    otherwise detaches lice eggs from the hair, unless the representation 
    is true and, at the time it is made, respondent possesses and relies 
    upon competent and reliable scientific evidence that substantiates the 
    representation.
        Part II of the proposed order would prohibit the company from 
    representing that Clear Lice Killing Shampoo, or any substantially 
    similar product, kills one hundred percent of lice eggs, unless the 
    representation is true and, at the time it is made, respondent 
    possesses and relies upon competent and reliable scientific evidence 
    that substantiates the representation.
        Parts III and IV of the order require that, for a period of two 
    years, the company make disclosures in its advertisement anytime it 
    makes claims regarding the efficacy of Clear Lice Killing Shampoo or 
    any substantially similar product. Pursuant to Part III, the following 
    disclosure will be required in print ads and promotional materials: 
    ``Reapplication and egg removal are required to ensure complete 
    effectiveness. See label for important information.'' Part IV requires 
    the disclosure, ``Two Treatments Required,'' be made in ads 
    communicated through an electronic medium, such as television. When the 
    ad makes any claims regarding directions for use of the product, this 
    disclosure must be in the audio as well as the video portion of the 
    advertisement.
        Part V of the proposed order requires the company to have 
    scientific support prior to making any claims regarding the efficacy of 
    any drug or device for the treatment of lice in humans, or any 
    pesticide for treatment of lice. Part VI of the order of the proposed 
    order prohibits Care from misrepresenting the existence, contents, 
    validity, results, conclusions, or interpretations of any test study or 
    research, for any drug or device for the treatment of lice in humans, 
    or any pesticide for treatment of lice. Because this matter involves 
    drug regulated by the FDA, Part VII of the order includes a safe harbor 
    allowing the respondent to make any claim permitted under a new drug 
    application, or under a tentative final or final standard promulgated 
    by the agency.
        The proposed order also requires the respondent to maintain 
    materials relied upon to substantiate claims covered by the order to 
    provide copies of the order to certain personnel of the respondent; to 
    notify the Commission of any changes in corporate structure that might 
    affect compliance with the order; and to file one or more reports 
    detailing compliance with the order.
        The purpose of this analysis is to facilitate public comment on the 
    proposed order. It is not intended to constitute an official 
    interpretation of the agreement and proposed order or to modify in any 
    way their terms.
    
        By direction of the Commission.
    Donald S. Clark,
    Secretary.
    [FR Doc. 98-25844 Filed 9-25-98; 8:45 am]
    BILLING CODE 6750-01-M
    
    
    

Document Information

Published:
09/28/1998
Department:
Federal Trade Commission
Entry Type:
Notice
Action:
Proposed consent agreement.
Document Number:
98-25844
Dates:
Comments must be received on or before November 27, 1998.
Pages:
51579-51580 (2 pages)
Docket Numbers:
File No. 972-3136
PDF File:
98-25844.pdf