2013-01762. Paperwork Reduction Act; Notice of Intent To Collect; Comment Request

AGENCY:

Office of National Drug Control Policy.

ACTION:

The Office of National Drug Control Policy (ONDCP) seeks public comment on its proposed collection of information.

SUMMARY:

ONDCP proposes the extension of three existing data collection instruments used in the production of advertising for the National Youth Anti-Drug Media Campaign and for advertising tracking.

Purpose: The existing data collection instruments are critical to the continuity and improvement of the National Youth Anti-Drug Media Campaign.

Type and Title of Collections: Qualitative Research, OMB 3201-0011, uses focus groups. Copy Testing, OMB 3201-0006, consists of 15-minute online interviews. Tracking Study, OMB 3201-0010, consists of 15-minute online interviews.

Frequency: Qualitative Research and Copy Testing performed quarterly. Tracking Study performed weekly.

Affected Public: Teenagers and adult influencers of teenagers.

Estimated Burden: Qualitative Research, $19,800; Copy Testing, $16,500; Tracking Study, $37,700.

Additional information: Collection instruments similar to those proposed are available at the Information Collection Review section of http://www.reginfo.gov/​public/​jsp/​Utilities/​index.jsp.

Contact: Address comments or questions to Andrew Hertzberg through any of the following: Executive Office of the President, Office of National Drug Control Policy, Washington DC 20503; [e-mail]; [phone] (fax); or, [phone] (voice).

Signed in Washington DC on January 23, 2013.

Daniel R. Petersen,

Deputy General Counsel.