Amber Dawn Short - Comment

In regards to docket number FDA-2011-N-0493, I am in agreement. Advertisement agencies should not be allowed to use cartoons, catchy jingles, and sound effects. These methods, along with using sponsorship by athletic, music, or social events could lead children and early adolescents to believe that using tobacco products could somehow make them fit in and be cool among their peers. These advertisement's don't tell children about all the awful and harmful side effects of using tobacco products. Many teenagers believe that just trying tobacco will not lead to any sort of dependency; however, tobacco is very addicting in young teens. Some could have signs of dependency in only a couple of days or weeks. The early effects of tobacco products on a child's brain is another factor to be worried about. Nicotine has immediate effects on the brain. It causes increased stress and alters the brain chemistry. This is very dangerous to a developing brain. Tobacco products effect the whole body in a negative way. These products shouldn't be pressured on children or advertised to them in a way that makes tobacco sound cool or appetizing. Children should be given every opportunity to not pick up this dirty, dangerous habit.