Anonymous - Comment

I agree with the proposed rule that Tobacco products should not be allowed to use the same name as another non-tobacco product, unless already named before the rule. No company should be able to use the same name as another in any instance, and especially not to boost advertising and demand. I do not agree with the exception to the rule and believe it should be revoked. It states, “an exemption from the restriction based on information that adequately demonstrates that their proposed trade or brand name does not substantially appeal to children or adolescents.” There is no way to be certain that the specific name is not going to appeal to children. Every child is different, and every child is going to be exposed to different things. Therefore, there is no way to verify that a certain name is not going to apply to all children. When making a rule as this one, it should apply to the product and not to the specific population. While research has shown that the use of tobacco can be detrimental to children, it has also been shown to have detrimental effects on adults. Therefore, no tobacco company should be able to use the name of another company to appeal to any population.