Daniel T Merryman - Comment

I think this is an excellent opportunity to collect information on the focus of consumers when it comes to reading nutritional labels. However, unless eye tracking has already undergone rigorous testing for accuracy in this specific arena, there must be a plan to cover this most important aspect of the design. If accurate information can be made readily available to the food industry then it can focus even moreso on making a better product geared to the consumers needs. In short, test this methodology for accuracy before spending millions in taxpayer money....please!!