Comment from Hyland, Jay C.

Document ID: TTB-2007-0062-0006
Document Type: Public Submission
Agency: Alcohol And Tobacco Tax And Trade Bureau
Received Date: August 01 2007, at 06:37 PM Eastern Daylight Time
Date Posted: September 12 2007, at 12:00 AM Eastern Standard Time
Comment Start Date: July 31 2007, at 12:00 AM Eastern Standard Time
Comment Due Date: January 28 2008, at 11:59 PM Eastern Standard Time
Tracking Number: 802710f6
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This is comment on Proposed Rule

Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages

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Dear Sirs; Your agency found in 1993 that the average consumer does not care about the nutritional information of alcohol. In 2003 there are some specialized groups that want this information available to the consumer. I believe that these special groups are concerned about the problems related to drinking too much alcohol, but this is not the way to get the information out, there are better ways. This is why I am against this rule. Your agency has already wasted money on this, and if it is approved, it is the consumer that will pay a few cents more for the information on the bottle that will not be read by the intended audience anyway. If someone is really interested in the nutritional information of alcohol there are multiple references available already, we do not need to reinvent the wheel, and have the consumer pay for it. Sincerely Jay Hyland