Comment 32: Rutkoff, Donn

Document ID: TTB-2010-0006-0034
Document Type: Public Submission
Agency: Alcohol And Tobacco Tax And Trade Bureau
Received Date: January 17 2011, at 06:34 PM Eastern Standard Time
Date Posted: January 27 2011, at 12:00 AM Eastern Standard Time
Comment Start Date: November 3 2010, at 12:00 AM Eastern Standard Time
Comment Due Date: March 4 2011, at 11:59 PM Eastern Standard Time
Tracking Number: 80bcca3b
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This is comment on Proposed Rule

Notice No. 109: Use of Various Winemaking Terms on Wine Labels and in Advertisements

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The law for alc. % labeling needs to be stronger, larger type and / or better color contrast. Too many labels have an abv. that is too small or no contrast and can't be seen. I sell wine in a large store and wish to educate my customers about abv. levels but it is too hard to see it for many bottles. I am against any new laws for nutrition content, calories, ingredients. Wine is already regulated to be limited to only grapes, yeast, yeast nutrients, and certain practices for fining and filtering. The public largely does not care and does not need more. IT will cost a lot of money, compliance will be horrific, and nothing gained. For those few who want, let them study chemistry of winemaking BEFORE they start asking govt. for minutiae. Wine is purchased by adults, they already know it is an alcoholic beverage, they buy for the taste. Not for curing cancer.